{"id":252437,"date":"2021-04-14T12:57:12","date_gmt":"2021-04-14T12:57:12","guid":{"rendered":"https:\/\/www.artera.net\/non-classifiee\/quelle-est-la-part-de-swissness-dans-votre-entreprise\/"},"modified":"2023-02-27T15:02:03","modified_gmt":"2023-02-27T15:02:03","slug":"quelle-est-la-part-de-swissness-dans-votre-entreprise","status":"publish","type":"post","link":"https:\/\/www.artera.net\/fr\/hebergement\/quelle-est-la-part-de-swissness-dans-votre-entreprise\/","title":{"rendered":"Quelle est la part de Swissness dans votre entreprise?"},"content":{"rendered":"\t\t
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La l\u00e9gislation Swissness est en vigueur en Suisse depuis le 1er janvier 2017, mieux exprim\u00e9e dans la Loi sur la protection des marques (LPM) et dans la Loi sur la protection des armoiries (LPAP). Les deux lois, dont la mise en \u0153uvre repose sur quatre ordonnances d’ex\u00e9cution, sont entr\u00e9es en vigueur en janvier 2017.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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L’Institut F\u00e9d\u00e9ral de la propri\u00e9t\u00e9 intellectuelle (IPI) et l’Office f\u00e9d\u00e9ral de l’agriculture (OFAG) avaient \u00e9valu\u00e9 la n\u00e9cessit\u00e9 d’une r\u00e9vision de la l\u00e9gislation en vigueur pour assurer une meilleure protection de la \u00ab\u00a0marque suisse\u00a0\u00bb, ainsi qu’un avantage concurrentiel pour les entreprises qui produisent ici. Les crit\u00e8res d’utilisation de la croix suisse ou de l’indication \u00ab\u00a0Swiss made\u00a0\u00bb ont donc \u00e9t\u00e9 d\u00e9finis, visant \u00e0 am\u00e9liorer la protection et \u00e0 \u00e9viter les abus du nom \u00ab\u00a0Suisse\u00a0\u00bb et l’utilisation de la croix suisse.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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La l\u00e9gislation pr\u00e9c\u00e9dente, extr\u00eamement complexe et difficile \u00e0 appliquer \u00e0 l’\u00e9tranger et pas toujours bien d\u00e9finie dans ses pr\u00e9ceptes, a \u00e9t\u00e9 modifi\u00e9e et \u00e9galement contr\u00f4l\u00e9e dans ses effets pour tester sur le terrain les avantages pr\u00e9d\u00e9termin\u00e9s et imagin\u00e9s sur le terrain. Une partie des entreprises interview\u00e9es apr\u00e8s l’entr\u00e9e en vigueur ont alors d\u00e9clar\u00e9 trouver la nouvelle loi plus claire, m\u00eame si elle reste complexe \u00e0 certains \u00e9gards.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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La l\u00e9gislation actuellement en vigueur reste b\u00e9n\u00e9fique non seulement pour les entreprises dont les produits et services portent une indication d’origine suisse, mais prot\u00e8ge et enrichit \u00e9galement indirectement d’autres secteurs de l’\u00e9conomie, au profit de l’ensemble du syst\u00e8me \u00e9conomique dans son ensemble.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Certaines questions critiques, comme mentionn\u00e9, sont soulev\u00e9es par les entreprises elles-m\u00eames lors de l’\u00e9valuation post-adoption de la loi. Elles sont indiqu\u00e9es comme suit:<\/p>\n

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  1. les modalit\u00e9s d’application sont dans certains cas jug\u00e9es \u00abnuisibles\u00bb, notamment dans le secteur alimentaire, car jug\u00e9es trop d\u00e9taill\u00e9es et compliqu\u00e9es \u00e0 mettre en \u0153uvre;<\/li>\n
  2. la charge de travail d\u00e9coulant de ce m\u00e9canisme difficile est consid\u00e9r\u00e9e dans certains cas comme trop inutile et co\u00fbteuse;<\/li>\n
  3. Le faible impact \u00e0 l’\u00e9tranger de la protection assur\u00e9e au contraire sur les territoires suisses.<\/li>\n<\/ol>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Au-del\u00e0 des applications requises cas par cas, le v\u00e9ritable point crucial de l\u2019avantage de la communaut\u00e9 .swiss<\/a> sur lequel nous sommes interrog\u00e9s est la r\u00e9putation, qui par pure logique commence aussi et surtout par le nom et le domaine choisis pour le site web. \u00ab\u00a0Nomen omen\u00a0\u00bb disaient les anciens Romains, c’est-\u00e0-dire que le destin est cach\u00e9 dans le nom; le choix du nom de domaine est donc la premi\u00e8re vraie \u00e9tape \u00e0 franchir pour donner \u00e0 l’entreprise une empreinte de caract\u00e8re avec une pr\u00e9sence en ligne. Si le projet envisag\u00e9 vise la valeur ajout\u00e9e apport\u00e9e par l’appartenance \u00e0 la communaut\u00e9 d’entreprises .swiss<\/a> (et pas seulement au domaine.ch qui peut \u00eatre enregistr\u00e9 n’importe o\u00f9 et dans le monde entier) mettre l’accent sur la Swissness inh\u00e9rente \u00e0 la mission de l’entreprise est l’\u00e9tape n\u00e9cessaire pour se d\u00e9marquer des autres entreprises. L’achat d’un domaine .swiss<\/a> s’adresse exclusivement aux entreprises, institutions, organismes publics et organisations en Suisse et b\u00e9n\u00e9ficie d’une protection particuli\u00e8re contre les abus du domaine (appel\u00e9 Garde de domaine). Il est int\u00e9ressant de souligner que l’achat d’un domaine .swiss<\/a> est \u00e9galement accord\u00e9 aux entreprises qui ont besoin d’un service de protection de marque en ligne et donc \u00e0 sauvegarde de sa propre marque.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Il est \u00e9vident que la nouvelle extension .swiss<\/a> est destin\u00e9e \u00e0 promouvoir la communaut\u00e9 suisse sur le web; cela signifie que dans les plans socio-culturels et \u00e9conomiques de l’\u00c9tat, il y a la n\u00e9cessit\u00e9 et l’ambition d’\u00e9tendre le territoire \u00e9galement en ligne, en renfor\u00e7ant notamment la confiance des consommateurs (surtout suisses, moins pertinents au contraire pour les Allemands ou les Fran\u00e7ais qui restent moins int\u00e9ress\u00e9s) et la qualit\u00e9 et l’exclusivit\u00e9 du produit.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Vous souhaitez en savoir plus avec notre expert? 15 minutes de consultation gratuite: prenez rendez-vous <\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    La l\u00e9gislation Swissness est en vigueur en Suisse depuis le 1er janvier 2017, mieux exprim\u00e9e dans la Loi sur la protection des marques (LPM) et dans la Loi sur la protection des armoiries (LPAP). Les deux lois, dont la mise en \u0153uvre repose sur quatre ordonnances d’ex\u00e9cution, sont entr\u00e9es en vigueur en janvier 2017. L’Institut […]<\/p>\n","protected":false},"author":4,"featured_media":249438,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[644],"tags":[],"class_list":["post-252437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hebergement"],"yoast_head":"\n\u2022 Quelle est la part de Swissness dans votre entreprise? - H\u00e9bergement - Artera<\/title>\n<meta name=\"description\" content=\"Leggi dal blog: Quelle est la part de Swissness dans votre entreprise?. Contattaci per una partnership! 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