{"id":10118,"date":"2012-09-03T09:45:43","date_gmt":"2012-09-03T07:45:43","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=10118"},"modified":"2023-02-27T14:45:32","modified_gmt":"2023-02-27T14:45:32","slug":"momento-zero-verita-google","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/ecommerce\/momento-zero-verita-google\/","title":{"rendered":"Il Momento Zero della Verit\u00e0 negli acquisti online"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-full wp-image-10130\" style=\"margin-right: 15px;\" title=\"ecommerce\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2012\/08\/ecommerce.jpg\" alt=\"\" width=\"140\" height=\"175\" \/>Il <strong>Momento Zero della Verit\u00e0 <\/strong>(Zero Moment of Truth\u00a0)\u00a0\u00e8 un concetto lanciato nel 2011 da\u00a0\u00a0<strong>Jim Lecinski<\/strong>, vicepresidente della Divisione Sales and Services\u00a0di Google.<\/p>\n<p>In cosa consiste di preciso? Un consumatore si fa un&#8217;idea di ci\u00f2 che vuole comprare, poi va su Internet a cercare informazioni sul prodotto e decide se acquistarlo o no.<\/p>\n<p>Uno studio di <strong>Shopper Sciences<\/strong> dimostra che i potenziali clienti consultano varie fonti prima di terminare la transazione: blog, opinioni personali, social network e recensioni su siti specializzati.<\/p>\n<p><strong>L&#8217;84% degli utenti<\/strong> ha dichiarato che i passaggi collegati allo <strong>Zero Moment of Truth<\/strong> si sono rivelati fondamentali nelle loro scelte.<\/p>\n<h3>Momento Zero della Verit\u00e0: caratteristiche principali<\/h3>\n<p>\u00c8 un processo che avviene principalmente online, attraverso tutti i canali disponibili: <strong>video su YouTube<\/strong>, immagini, infografiche, articoli e blog post, opinioni personali presenti su pi\u00f9 siti.\u00a0Pu\u00f2 avvenire in ogni tempo e in ogni momento della giornata: pausa pranzo, a casa, nei fine settimana, in vacanza.<\/p>\n<p>Coinvolge profondamente il potenziale acquirente, che preferisce ricercare informazioni per conto suo anzich\u00e9 riceverle da altre persone e permette di instaurare rapporti interpersonali con chiunque sia collegato in modo diretto o indiretto al prodotto.<\/p>\n<h3>Migliorare le vendite con il Momento Zero della Verit\u00e0<\/h3>\n<p>Le aziende fisiche e online che vogliono aumentare le vendite debbono essere in grado di sfruttare al meglio questa<strong> teoria di marketing<\/strong>.<\/p>\n<p>Come? Deve essere presente in tutti quegli spazi online &#8220;battuti&#8221; da un possibile cliente:\u00a0social network,\u00a0siti di comparazione prezzi,\u00a0motori di ricerca (annunci e campagne SEM),\u00a0forum,\u00a0blog (blog di prodotto o guest post su siti specializzati) e qualunque luogo dove si scambino commenti e recensioni collegati alla propria attivit\u00e0.<\/p>\n<h3>7 consigli per potenziare lo Zero Momenth of Truth<\/h3>\n<p><strong>Jim Lecinski <\/strong>ci\u00a0d\u00e0 7 consigli per migliorare le vendite attraverso lo ZMOT.<\/p>\n<p>\u00c8 fondamentale:<\/p>\n<ul>\n<li>scegliere una figura aziendale unica che si occupi di questo aspetto commerciale;<\/li>\n<\/ul>\n<ul>\n<li>cercare di individuare chi potrebbe essere interessato ai nostri prodotti e servizi;<\/li>\n<\/ul>\n<ul>\n<li>ascoltare le persone e rispondere alle loro domande;<\/li>\n<\/ul>\n<ul>\n<li>ottimizzare e velocizzare il processo commerciale;<\/li>\n<\/ul>\n<ul>\n<li>essere veloci a capire i bisogni della clientela, nonch\u00e9 anticipare le tendenze;<\/li>\n<\/ul>\n<ul>\n<li>creare video accattivanti per descrivere caratteristiche e benefici dei prodotti;<\/li>\n<\/ul>\n<ul>\n<li>provare, testare e imparare da errori e successi.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-full wp-image-10130\" style=\"margin-right: 15px;\" title=\"ecommerce\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2012\/08\/ecommerce.jpg\" alt=\"\" width=\"140\" height=\"175\" \/>Il <strong>Momento Zero della Verit\u00e0 <\/strong>(Zero Moment of Truth\u00a0)\u00a0\u00e8 un concetto lanciato nel 2011 da\u00a0\u00a0<strong>Jim Lecinski<\/strong>, vicepresidente della Divisione Sales and Services\u00a0di Google.<\/p>\n<p>In cosa consiste di preciso? Un consumatore si fa un&#8217;idea di ci\u00f2 che vuole comprare, poi va su Internet a cercare informazioni sul prodotto e decide se acquistarlo o no.<\/p>\n<p>Di seguito lo studio di <strong>Shopper Sciences<\/strong>.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[83],"tags":[72,270],"class_list":["post-10118","post","type-post","status-publish","format-standard","hentry","category-ecommerce","tag-e-commerce","tag-momento-zero"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 Il Momento Zero della Verit\u00e0 negli acquisti online - Artera<\/title>\n<meta name=\"description\" content=\"Leggi dal blog: Il Momento Zero della Verit\u00e0 negli acquisti online. Contattaci per una partnership! Artera Swiss Premium Hosting news, articoli e notizie interessanti dal mondo digitale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/ecommerce\/momento-zero-verita-google\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2022 Il Momento Zero della Verit\u00e0 negli acquisti online - Artera\" \/>\n<meta property=\"og:description\" content=\"Leggi dal blog: Il Momento Zero della Verit\u00e0 negli acquisti online. Contattaci per una partnership! Artera Swiss Premium Hosting news, articoli e notizie interessanti dal mondo digitale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.artera.net\/it\/ecommerce\/momento-zero-verita-google\/\" \/>\n<meta property=\"og:site_name\" content=\"Artera\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/artera.net\/\" \/>\n<meta property=\"article:published_time\" content=\"2012-09-03T07:45:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-27T14:45:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.artera.net\/wp-content\/uploads\/2012\/08\/ecommerce.jpg\" \/>\n<meta name=\"author\" content=\"Sergio Ravera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sergio Ravera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/ecommerce\\\/momento-zero-verita-google\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/ecommerce\\\/momento-zero-verita-google\\\/\"},\"author\":{\"name\":\"Sergio Ravera\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#\\\/schema\\\/person\\\/48ffb6b3727677643fbfd3ecf0a10aa0\"},\"headline\":\"Il Momento Zero della Verit\u00e0 negli acquisti online\",\"datePublished\":\"2012-09-03T07:45:43+00:00\",\"dateModified\":\"2023-02-27T14:45:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/ecommerce\\\/momento-zero-verita-google\\\/\"},\"wordCount\":369,\"commentCount\":5,\"publisher\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/ecommerce\\\/momento-zero-verita-google\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2012\\\/08\\\/ecommerce.jpg\",\"keywords\":[\"ecommerce\",\"momento zero\"],\"articleSection\":[\"Ecommerce\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.artera.net\\\/it\\\/ecommerce\\\/momento-zero-verita-google\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/ecommerce\\\/momento-zero-verita-google\\\/\",\"url\":\"https:\\\/\\\/www.artera.net\\\/it\\\/ecommerce\\\/momento-zero-verita-google\\\/\",\"name\":\"\u2022 Il Momento Zero della Verit\u00e0 negli acquisti online - Artera\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/ecommerce\\\/momento-zero-verita-google\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/ecommerce\\\/momento-zero-verita-google\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2012\\\/08\\\/ecommerce.jpg\",\"datePublished\":\"2012-09-03T07:45:43+00:00\",\"dateModified\":\"2023-02-27T14:45:32+00:00\",\"description\":\"Leggi dal blog: Il Momento Zero della Verit\u00e0 negli acquisti online. Contattaci per una partnership! Artera Swiss Premium Hosting news, articoli e notizie interessanti dal mondo digitale.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/ecommerce\\\/momento-zero-verita-google\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.artera.net\\\/it\\\/ecommerce\\\/momento-zero-verita-google\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/ecommerce\\\/momento-zero-verita-google\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2012\\\/08\\\/ecommerce.jpg\",\"contentUrl\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2012\\\/08\\\/ecommerce.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/ecommerce\\\/momento-zero-verita-google\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.artera.net\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Il Momento Zero della Verit\u00e0 negli acquisti online\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#website\",\"url\":\"https:\\\/\\\/www.artera.net\\\/it\\\/\",\"name\":\"Artera\",\"description\":\"Swiss Premium Hosting\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.artera.net\\\/it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#organization\",\"name\":\"Artera\",\"url\":\"https:\\\/\\\/www.artera.net\\\/it\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/artera-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/artera-logo.png\",\"width\":300,\"height\":77,\"caption\":\"Artera\"},\"image\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/artera.net\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/artera\\\/\",\"https:\\\/\\\/www.instagram.com\\\/artera_swiss\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#\\\/schema\\\/person\\\/48ffb6b3727677643fbfd3ecf0a10aa0\",\"name\":\"Sergio Ravera\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g\",\"caption\":\"Sergio Ravera\"},\"description\":\"Raised in a family tradition of merchants, my entrepreneurial spirit drove me to launch my first e-commerce venture in 1998. My vision and dedication led, in 2002, to the founding of Artera, now a leading brand in premium managed cloud hosting services. As Chief Executive Officer, I lead DHH Switzerland SA, part of the international DHH S.p.A. group, listed on the Milan Stock Exchange with the reference code (AIM \u2013 ISIN: IT0005203622). It is under this brand that the Artera brand continues to grow and thrive. In addition to my commitment to the business world, I am an active researcher in the field of new technologies, always fascinated by cutting-edge innovations in the industry.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/sergioravera\\\/\"],\"url\":\"https:\\\/\\\/www.artera.net\\\/it\\\/author\\\/sergio-ravera\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u2022 Il Momento Zero della Verit\u00e0 negli acquisti online - Artera","description":"Leggi dal blog: Il Momento Zero della Verit\u00e0 negli acquisti online. Contattaci per una partnership! Artera Swiss Premium Hosting news, articoli e notizie interessanti dal mondo digitale.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.artera.net\/it\/ecommerce\/momento-zero-verita-google\/","og_locale":"it_IT","og_type":"article","og_title":"\u2022 Il Momento Zero della Verit\u00e0 negli acquisti online - Artera","og_description":"Leggi dal blog: Il Momento Zero della Verit\u00e0 negli acquisti online. Contattaci per una partnership! Artera Swiss Premium Hosting news, articoli e notizie interessanti dal mondo digitale.","og_url":"https:\/\/www.artera.net\/it\/ecommerce\/momento-zero-verita-google\/","og_site_name":"Artera","article_publisher":"https:\/\/www.facebook.com\/artera.net\/","article_published_time":"2012-09-03T07:45:43+00:00","article_modified_time":"2023-02-27T14:45:32+00:00","og_image":[{"url":"https:\/\/www.artera.net\/wp-content\/uploads\/2012\/08\/ecommerce.jpg","type":"","width":"","height":""}],"author":"Sergio Ravera","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"Sergio Ravera","Tempo di lettura stimato":"2 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.artera.net\/it\/ecommerce\/momento-zero-verita-google\/#article","isPartOf":{"@id":"https:\/\/www.artera.net\/it\/ecommerce\/momento-zero-verita-google\/"},"author":{"name":"Sergio Ravera","@id":"https:\/\/www.artera.net\/it\/#\/schema\/person\/48ffb6b3727677643fbfd3ecf0a10aa0"},"headline":"Il Momento Zero della Verit\u00e0 negli acquisti online","datePublished":"2012-09-03T07:45:43+00:00","dateModified":"2023-02-27T14:45:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www.artera.net\/it\/ecommerce\/momento-zero-verita-google\/"},"wordCount":369,"commentCount":5,"publisher":{"@id":"https:\/\/www.artera.net\/it\/#organization"},"image":{"@id":"https:\/\/www.artera.net\/it\/ecommerce\/momento-zero-verita-google\/#primaryimage"},"thumbnailUrl":"https:\/\/www.artera.net\/wp-content\/uploads\/2012\/08\/ecommerce.jpg","keywords":["ecommerce","momento zero"],"articleSection":["Ecommerce"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.artera.net\/it\/ecommerce\/momento-zero-verita-google\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.artera.net\/it\/ecommerce\/momento-zero-verita-google\/","url":"https:\/\/www.artera.net\/it\/ecommerce\/momento-zero-verita-google\/","name":"\u2022 Il Momento Zero della Verit\u00e0 negli acquisti online - Artera","isPartOf":{"@id":"https:\/\/www.artera.net\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.artera.net\/it\/ecommerce\/momento-zero-verita-google\/#primaryimage"},"image":{"@id":"https:\/\/www.artera.net\/it\/ecommerce\/momento-zero-verita-google\/#primaryimage"},"thumbnailUrl":"https:\/\/www.artera.net\/wp-content\/uploads\/2012\/08\/ecommerce.jpg","datePublished":"2012-09-03T07:45:43+00:00","dateModified":"2023-02-27T14:45:32+00:00","description":"Leggi dal blog: Il Momento Zero della Verit\u00e0 negli acquisti online. Contattaci per una partnership! Artera Swiss Premium Hosting news, articoli e notizie interessanti dal mondo digitale.","breadcrumb":{"@id":"https:\/\/www.artera.net\/it\/ecommerce\/momento-zero-verita-google\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.artera.net\/it\/ecommerce\/momento-zero-verita-google\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.artera.net\/it\/ecommerce\/momento-zero-verita-google\/#primaryimage","url":"https:\/\/www.artera.net\/wp-content\/uploads\/2012\/08\/ecommerce.jpg","contentUrl":"https:\/\/www.artera.net\/wp-content\/uploads\/2012\/08\/ecommerce.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.artera.net\/it\/ecommerce\/momento-zero-verita-google\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.artera.net\/it\/"},{"@type":"ListItem","position":2,"name":"Il Momento Zero della Verit\u00e0 negli acquisti online"}]},{"@type":"WebSite","@id":"https:\/\/www.artera.net\/it\/#website","url":"https:\/\/www.artera.net\/it\/","name":"Artera","description":"Swiss Premium Hosting","publisher":{"@id":"https:\/\/www.artera.net\/it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.artera.net\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.artera.net\/it\/#organization","name":"Artera","url":"https:\/\/www.artera.net\/it\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.artera.net\/it\/#\/schema\/logo\/image\/","url":"https:\/\/www.artera.net\/wp-content\/uploads\/2019\/09\/artera-logo.png","contentUrl":"https:\/\/www.artera.net\/wp-content\/uploads\/2019\/09\/artera-logo.png","width":300,"height":77,"caption":"Artera"},"image":{"@id":"https:\/\/www.artera.net\/it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/artera.net\/","https:\/\/www.linkedin.com\/company\/artera\/","https:\/\/www.instagram.com\/artera_swiss\/"]},{"@type":"Person","@id":"https:\/\/www.artera.net\/it\/#\/schema\/person\/48ffb6b3727677643fbfd3ecf0a10aa0","name":"Sergio Ravera","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g","caption":"Sergio Ravera"},"description":"Raised in a family tradition of merchants, my entrepreneurial spirit drove me to launch my first e-commerce venture in 1998. My vision and dedication led, in 2002, to the founding of Artera, now a leading brand in premium managed cloud hosting services. As Chief Executive Officer, I lead DHH Switzerland SA, part of the international DHH S.p.A. group, listed on the Milan Stock Exchange with the reference code (AIM \u2013 ISIN: IT0005203622). It is under this brand that the Artera brand continues to grow and thrive. In addition to my commitment to the business world, I am an active researcher in the field of new technologies, always fascinated by cutting-edge innovations in the industry.","sameAs":["https:\/\/www.linkedin.com\/in\/sergioravera\/"],"url":"https:\/\/www.artera.net\/it\/author\/sergio-ravera\/"}]}},"_links":{"self":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/10118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/comments?post=10118"}],"version-history":[{"count":1,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/10118\/revisions"}],"predecessor-version":[{"id":216814,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/10118\/revisions\/216814"}],"wp:attachment":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/media?parent=10118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/categories?post=10118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/tags?post=10118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}