{"id":10292,"date":"2012-10-22T17:42:50","date_gmt":"2012-10-22T15:42:50","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=10292"},"modified":"2023-02-27T14:45:28","modified_gmt":"2023-02-27T14:45:28","slug":"like-facebook-social-commerce","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/like-facebook-social-commerce\/","title":{"rendered":"Il like di Facebook protagonista del social commerce"},"content":{"rendered":"

\"\"Il “Mi piace<\/strong>” di Facebook<\/strong>\u00a0\u00e8 sempre pi\u00f9 protagonista del social commerce. Lab42<\/strong>\u00a0ha condotto una ricerca su circa 1.000 persone per capire come questo tipo di interazione\u00a0influenza gli acquisti online.<\/p>\n

Il like di Facebook<\/strong>\u00a0consente all’utente di connettersi con il brand in vari modi. Mettere o togliere “Mi piace” \u00e8 un modo di dimostrare il proprio interesse verso una determinata marca.<\/p>\n

I consumatori credono che le pagine Facebook aziendali<\/strong>\u00a0siano fondamentali per stabilire un solido dialogo commerciale. Il dialogo e l’ascolto degli utenti sono infatti alcuni dei pilastri di\u00a0una corretta strategia di e-commerce<\/a>.<\/p>\n

Gli intervistati sottolineano che\u00a0gestire pagine Facebook<\/strong>\u00a0in modo corretto e professionale \u00e8 altres\u00ec importante per non scatenare antipatie o disinteresse.<\/p>\n

Perch\u00e9 l’utente clicca “Mi piace”?<\/h2>\n

I motivi che portano un consumatore ad interagire con una fan page di Facebook <\/strong>sono 3:<\/strong><\/p>\n

    \n
  • ricercare deal, offerte speciali e sconti, distribuiti anche grazie alle nuove Facebook offers<\/strong>;<\/li>\n<\/ul>\n
      \n
    • approvare in modo diretto o indiretto un commento o un post pubblicati su una pagina aziendale;<\/li>\n<\/ul>\n
        \n
      • acquisire maggiori informazioni su una marca, un prodotto, un’azienda.<\/li>\n<\/ul>\n

        Perch\u00e9 l’utente clicca “Non mi piace pi\u00f9”?<\/h2>\n

        Una combinazione di fattori molto varia spinge l’utente ad abbandonare una brand page<\/strong>:<\/p>\n

          \n
        • brutte esperienze commerciali o d’acquisto avute con l’azienda in questione;<\/li>\n
        • eccessivo numero di post giornalieri;<\/li>\n
        • ragioni generiche che causano disinteresse.<\/li>\n<\/ul>\n

          I risultati<\/h2>\n

          I dati dello studio di Lab42 sono molto interessanti.<\/p>\n

          Su 1.000 fan:<\/p>\n

            \n
          • l’87% ama i brand e le aziende che sono presenti su Facebook, attenti quindi alle strategie e alle campagne di social media marketing<\/strong>;<\/li>\n<\/ul>\n
              \n
            • il 69% ha cliccato “Mi piace” dopo che un amico aveva compiuto la stessa azione;<\/li>\n<\/ul>\n
                \n
              • il 48% ha cliccato “Non mi piace pi\u00f9” a causa dell’eccessivo numero di post giornalieri; questa \u00e8 un’informazione molto importante da ricordare e integrare durante la \u00a0scrittura di un piano editoriale<\/strong>;<\/li>\n<\/ul>\n
                  \n
                • il 50% pensa che la fan page sia migliore del sito ufficiale o del blog aziendale <\/strong>per cercare opinioni e informazioni;<\/li>\n<\/ul>\n
                    \n
                  • il 17% ha risparmiato circa 100 dollari grazie alle offerte riservate ai fan.<\/li>\n<\/ul>\n

                    Voi che ne pensate, questi risultati potrebbero essere gi\u00e0 definitivi per delineare il futuro del Facebook commerce<\/strong>? Agenzie di marketing e case madri sapranno sfruttarli\u00a0per migliorare la\u00a0social shopping experience<\/strong>?<\/p>\n","protected":false},"excerpt":{"rendered":"

                    \"\"Il “Mi piace<\/strong>” di Facebook<\/strong>\u00a0\u00e8 sempre pi\u00f9 protagonista del social commerce. Lab42<\/strong>\u00a0ha condotto una ricerca su circa 1.000 persone per capire come questo tipo di interazione\u00a0influenza gli acquisti online.<\/p>\n

                    Il like di Facebook<\/strong>\u00a0consente all’utente di connettersi con il brand in vari modi. Mettere o togliere “Mi piace” \u00e8 un modo di dimostrare il proprio interesse verso una determinata marca.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[72,61,274,35],"class_list":["post-10292","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-e-commerce","tag-facebook","tag-social-commerce","tag-social"],"yoast_head":"\n\u2022 Il like di Facebook protagonista del social commerce - Artera<\/title>\n<meta name=\"description\" content=\"Leggi dal blog: Il like di Facebook protagonista del social commerce. Contattaci per una partnership! 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