{"id":10340,"date":"2012-10-26T14:30:15","date_gmt":"2012-10-26T12:30:15","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=10340"},"modified":"2023-02-27T14:45:27","modified_gmt":"2023-02-27T14:45:27","slug":"e-commerce-italia-europa-liscia-netcomm","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/ecommerce\/e-commerce-italia-europa-liscia-netcomm\/","title":{"rendered":"Roberto Liscia di Netcomm fa il punto sull&#8217;Ecommerce"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-full wp-image-10350\" style=\"margin-right: 15px\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2012\/10\/ecommerce-it-eu.jpg\" alt=\"\" width=\"220\" height=\"110\" \/>Il presidente di Netcomm\u00a0(il consorzio del commercio elettronico italiano) <strong>Roberto Liscia<\/strong> ha fatto il punto sull&#8217;<strong>e-commerce in Italia e in Europa<\/strong>\u00a0durante lo IAB Forum di Milano, che si \u00e8 tenuto il 10 e l&#8217;11 ottobre al MiCo (Milano Congressi).<\/p>\n<p>Liscia ha innanzitutto sottolineato la nascita dell&#8217;<strong>Associazione Europea per il Commercio Elettronico<\/strong>, struttura composta da 7 organizzazioni professionali nazionali:<\/p>\n<ul>\n<li><strong>BeCom\u00admerce<\/strong>\u00a0(Bel\u00adgio);<\/li>\n<li><strong>FDIH<\/strong>\u00a0(Dani\u00admarca);<\/li>\n<li><strong>FEVAD<\/strong>\u00a0(Fran\u00adcia);<\/li>\n<li><strong>Net\u00adcomm<\/strong>\u00a0(Ita\u00adlia);<\/li>\n<li><strong>Thuiswinkel.org<\/strong>\u00a0(Paesi Bassi);<\/li>\n<li><strong>Distan\u00adse\u00adhan\u00addel Norge<\/strong>\u00a0(Nor\u00adve\u00adgia);<\/li>\n<li><strong>Svensk Distan\u00adshan\u00addel<\/strong>\u00a0(Sve\u00adzia).<\/li>\n<\/ul>\n<p>Il presidente di Netcomm ha poi continuato\u00a0la sua relazione spiegando che oggi \u00e8 obbligatorio pun\u00adtare al<strong> mer\u00adcato unico digi\u00adtale europeo<\/strong>, una piazza d&#8217;acquisto da 500 milioni di potenziali consumatori.<\/p>\n<h2>E-Commerce in Italia e in Europa: la situazione<\/h2>\n<p>Liscia ha illustrato durante il suo intervento i risul\u00adtati di alcune ricer\u00adche condotte in col\u00adla\u00adbo\u00adra\u00adzione con il <strong>Poli\u00adtec\u00adnico di Milano<\/strong>.<\/p>\n<ul>\n<li>Circa<strong> 12 milioni<\/strong>\u00a0di italiani comprano online. Il 90% circa d\u00e0 un voto pari a 7 su 10 alla <strong>shopping\/e-commerce experience<\/strong> (esperienza d\u2019acquisto).<\/li>\n<\/ul>\n<ul>\n<li>Solo l\u2019<strong>81% dei ragazzi italiani\u00a0<\/strong>dai 16 ai 24 naviga regolarmente in Rete. Questo impedisce che la cultura agli acquisti online si radichi anche nei pi\u00f9 giovani. La media negli altri paesi europei \u00e8 quasi del 100%.<\/li>\n<\/ul>\n<ul>\n<li>Solo il\u00a0<strong>4% delle imprese ita\u00adliane<\/strong>\u00a0vende online, rispetto al 10% delle altre realt\u00e0 commerciali euro\u00adpee.<\/li>\n<\/ul>\n<ul>\n<li>Gli utenti\u00a0ita\u00adliani comprano di pi\u00f9 sui<strong> siti di e-commerce stranieri<\/strong>, come eBay, Amazon e Apple Store.<\/li>\n<\/ul>\n<ul>\n<li>Il<strong> 92% degli utenti <\/strong>prima di comprare nei negozi fisici\u00a0fa delle ricer\u00adche su Internet. \u00c8 dunque indispensabile creare e rafforzare la propria presenza online.<\/li>\n<\/ul>\n<ul>\n<li>\u00a0Il <strong>20% degli acqui\u00adrenti europei<\/strong>\u00a0e l\u2019<strong>8% degli ita\u00adliani<\/strong> usano smartphone e tablet PC per cercare informazioni, studiare il prodotto e trovare opinioni utili allo shopping online.<\/li>\n<\/ul>\n<ul>\n<li>\u00c8 indispensabile fornire <strong>diverse modalit\u00e0 di pagamento<\/strong>, in modo che l&#8217;utente possa utilizzare quella a lui pi\u00f9 consona.<\/li>\n<\/ul>\n<h2>Conclusioni<\/h2>\n<p>Molto \u00e8 stato fatto, e molto \u00e8 ancora da fare. L&#8217;Italia ha per\u00f2 tutti i requisiti e tutta l&#8217;abilit\u00e0 tecnica per prevalere ed eccellere in questo settore.<\/p>\n<p>I punti chiave per crescere sono 3:<\/p>\n<ul>\n<li>accrescere l&#8217;alfabetizzazione informatica;<\/li>\n<li>potenziare gli investimenti tecnologici;<\/li>\n<li>diffondere la cultura del social e dell&#8217;e-commerce.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p><img decoding=\"async\" style=\"margin-right:15px\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2012\/10\/ecommerce-it-eu.jpg\" alt=\"\" width=\"220\" height=\"110\" class=\"alignleft size-full wp-image-10350\" \/>Il presidente di Netcomm\u00a0(il consorzio del commercio elettronico italiano) <strong>Roberto Liscia<\/strong> ha fatto il punto sull&#8217;<strong>e-commerce in Italia e in Europa<\/strong>\u00a0durante lo IAB Forum di Milano, che si \u00e8 tenuto il 10 e l&#8217;11 ottobre al MiCo (Milano Congressi).<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[83],"tags":[72,272,135],"class_list":["post-10340","post","type-post","status-publish","format-standard","hentry","category-ecommerce","tag-e-commerce","tag-iab-forum","tag-netcomm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 Roberto Liscia di Netcomm fa il punto sull&#039;Ecommerce - Artera<\/title>\n<meta name=\"description\" content=\"Leggi dal blog: Roberto Liscia di Netcomm fa il punto sull&#039;Ecommerce. 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