{"id":11412,"date":"2012-12-18T14:08:42","date_gmt":"2012-12-18T14:08:42","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=11412"},"modified":"2023-02-27T14:43:55","modified_gmt":"2023-02-27T14:43:55","slug":"shareyourchristmastree-contest-pinterest","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/shareyourchristmastree-contest-pinterest\/","title":{"rendered":"#Shareyourchristmastree: i contest e Pinterest"},"content":{"rendered":"<p>Settimana natalizia, siamo tutti di corsa e la mente deve essere alleggerita.\u00a0I social per\u00f2 non vanno in vacanza, anzi! Proprio nei periodi clou, come quello natalizio, il nostro amato <strong>Pinterest ha dato il meglio di s\u00e9<\/strong>. Basta fare un salto tra le board e scoprire foto di paesaggi innevati, candele, decorazioni, ambienti caldi e illuminati, ricette e consigli per acquistare i regali \u00a0(un trend in ampia crescita che varr\u00e0 la pena di analizzare alla fine del periodo natalizio). Insomma, il popolo di Pinterest si \u00e8 dato proprio da fare facendo respirare in un modo nuovo l&#8217;attesa per il Natale.<\/p>\n<p><a href=\"http:\/\/pinterest.com\/ibridodigitale\/shareyourchristmastree\" target=\"_blank\" rel=\"noopener noreferrer\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-11417\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2012\/12\/board-christmas-1024x262.jpg\" alt=\"\" width=\"590\" height=\"151\" \/><\/a><\/p>\n<h2>#Shareyourchristmastree: il contest per tutti!<\/h2>\n<p>Vorrei parlarvi di una iniziativa ancora in corso, nata da un&#8217;idea di Matteo Piselli alias <strong>@Ibridodigitale<\/strong> (che ringrazio per avermi coinvolto nella fase di ideazione). Uno dei modi creativi e coinvolgenti per utilizzare Pinterest \u00e8 la <strong>creazione di board (cartelle) condivise<\/strong>. Matteo voleva pubblicare una board tematica sul Natale, ma non voleva realizzare l&#8217;ennesima fotocopia. Sulla base di una esperienza precedente e cio\u00e8 la board #shareyourdesktop (idea molto creativa e divertente alla quale potete aderire liberamente) ha pensato di creare la board <a href=\"http:\/\/pinterest.com\/ibridodigitale\/shareyourchristmastree\" target=\"_blank\" rel=\"noopener noreferrer\">#shareyourchristmastree<\/a>, ma di rendere pi\u00f9 originale e coinvolgente l&#8217;esperienza in Pinterest creando un contest. Il mondo dei <strong>contest su Pinterest<\/strong> \u00e8 ancora tutto da esplorare, \u00e8 pura fantasia e creativit\u00e0. Matteo, utente appassionato e studioso quanto me dell&#8217;evoluzione di questo social, ha percepito tutto questo e ha deciso regole e premio che, cosa da non sottovalutare, metter\u00e0 di tasca sua.<\/p>\n<p><a href=\"http:\/\/pinterest.com\/ibridodigitale\/shareyourchristmastree\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-11419\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2012\/12\/Cattura.jpg\" alt=\"\" width=\"590\" height=\"290\" \/><\/a><\/p>\n<h2>Regole semplici, una mossa vincente<\/h2>\n<p>Il funzionamento del contest \u00e8 molto basic (e per questo vincente): se non sei collegato a @Ibridodigitale lo contatti, ti fai invitare nella board, pinni l&#8217;<strong>immagine del tuo albero<\/strong> postandola con una piccola descrizione e l&#8217;hashtag di riferimento #shareyourchristmastree. A fine contest, l&#8217;albero con pi\u00f9 \u201clike\u201d vincer\u00e0 <strong>il premio: un abbonamento a Wired<\/strong>.<\/p>\n<h2>Breve analisi e risvolti social<\/h2>\n<p>Il contest cos\u00ec proposto sta ottenendo un buon successo se consideriamo che non \u00e8 n\u00e8 pubblicizzato n\u00e8 promosso su canali tradizionali, ma semplicemente si basa sulla promozione di utente in utente per mezzo di social media come twitter, facebook e G+. L&#8217;utilizzo di un hashtag in inglese ha permesso di <strong>promuovere la board in Italia e all&#8217;estero<\/strong>. Le modalit\u00e0 del contest sono basic, quindi <strong>facilmente fruibili<\/strong> anche da chi non ha mai usato Pinterest e questo \u00e8 fondamentale soprattutto per chi, come Matteo, cerca di coinvolgere utenti gi\u00e0 acquisiti non su questo social. \u00c8 un modo originale per inserire nuove immagini nel circuito Pinterest senza fermarsi al semplice repin di altre foto. Per chi, come me, conosce qualche utente su Twitter \u00e8 divertente curiosare come sia fatto l&#8217;albero di Tizio o Caio.<\/p>\n<figure id=\"attachment_11420\" aria-describedby=\"caption-attachment-11420\" style=\"width: 163px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/pinterest.com\/ibridodigitale\/shareyourchristmastree\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"size-medium wp-image-11420\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2012\/12\/245235142180995649_BF8lb428_c-163x300.jpg\" alt=\"\" width=\"163\" height=\"300\" \/><\/a><figcaption id=\"caption-attachment-11420\" class=\"wp-caption-text\">Il mio #shareyourchristmas \ud83d\ude09 chiss\u00e0 se vincer\u00f2!<\/figcaption><\/figure>\n<h2>Il mio piccolo augurio<\/h2>\n<p>Ecco amici, ad una settimana dal Natale, mi \u00e8 sembrato bello darvi un nuovo input sulle <strong>possibilit\u00e0 di Pinterest<\/strong> consigliandovi contemporaneamente questa possibilit\u00e0 che, se sarete bravi e fortunati, vi far\u00e0 trovare un <strong>bel regalo sotto l&#8217;albero<\/strong>!<\/p>\n<p>Se non avete ancora fatto il grande salto e se per voi sar\u00e0 la prima volta su questo social, questa \u00e8 un ottima occasione per farlo! Iniziate con una bella <strong>foto al vostro albero di Natale<\/strong> e se avrete qualche difficolt\u00e0 non esitate a contattare sia me che direttamente Matteo @ibridoDigitale. Saremo felici di guidarvi nella scoperta di questo splendido mondo!<\/p>\n<p>In attesa del vostro #shareyourchristmastree, non mi resta che augurarvi un Buon Natale pieno di quel <strong>#futurosemplice<\/strong> che ognuno di voi sogna e spera.<br \/>\n<strong>Rosa<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Settimana natalizia, siamo tutti di corsa e la mente deve essere alleggerita.\u00a0I social per\u00f2 non vanno in vacanza, anzi! Proprio nei periodi clou, come quello natalizio, il nostro amato <strong>Pinterest ha dato il meglio di s\u00e9<\/strong>.<\/p>\n","protected":false},"author":4,"featured_media":12503,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[275,35],"class_list":["post-11412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-pinterest","tag-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 #Shareyourchristmastree: i contest e Pinterest - Artera<\/title>\n<meta name=\"description\" content=\"Leggi dal blog: #Shareyourchristmastree: i contest e Pinterest. Contattaci per una partnership! 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In addition to my commitment to the business world, I am an active researcher in the field of new technologies, always fascinated by cutting-edge innovations in the industry.","sameAs":["https:\/\/www.linkedin.com\/in\/sergioravera\/"],"url":"https:\/\/www.artera.net\/it\/author\/sergio-ravera\/"}]}},"_links":{"self":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/11412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/comments?post=11412"}],"version-history":[{"count":4,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/11412\/revisions"}],"predecessor-version":[{"id":217752,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/11412\/revisions\/217752"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/media\/12503"}],"wp:attachment":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/media?parent=11412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/categories?post=11412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/tags?post=11412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}