{"id":11498,"date":"2012-12-19T16:50:41","date_gmt":"2012-12-19T15:50:41","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=11498"},"modified":"2023-02-27T14:43:55","modified_gmt":"2023-02-27T14:43:55","slug":"amazon-marketing-services","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/ecommerce\/amazon-marketing-services\/","title":{"rendered":"Gli Amazon Marketing Services"},"content":{"rendered":"<p><strong>Amazon Marketing Services <\/strong>(AMS)<strong>\u00a0<\/strong>\u00e8 il nome di una piattaforma di marketing e pubblicit\u00e0 lanciata recentemente da Amazon.com, il sito di acquisti online pi\u00f9 grande del mondo. Gli <a title=\"Registrati agli Amazon Marketing Services\" href=\"https:\/\/ams.amazon.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon Marketing Services<\/a>\u00a0consentono di migliorare la visibilit\u00e0 all&#8217;interno del famoso marketplace grazie a 3 strumenti: <strong>Amazon Pages<\/strong>, <strong>Amazon Posts<\/strong>\u00a0e <strong>Amazon Analytics<\/strong>. La\u00a0registrazione \u00e8 gratuita, ma l&#8217;uso deve essere prima approvato dallo staff.<\/p>\n<h2>Amazon Pages<\/h2>\n<p>Le <strong>Amazon Pages<\/strong> possono essere un biglietto da visita virtuale molto potente. Permettono di creare una pagina aziendale d&#8217;impatto\u00a0e proporre la propria offerta commerciale ad un pubblico di milioni di utenti.<\/p>\n<p>Simili alle <strong>pagine aziendali di Facebook<\/strong>, consentono di organizzare i dati in 3 modalit\u00e0<\/p>\n<ul>\n<li><strong>All Products<\/strong>, che mostra solo informazioni relative ai prodotti acquistabili;<\/li>\n<li><strong>Posts with Merchandising<\/strong>, che permette di inserire contenuti testuali nonch\u00e9 una selezione di prodotti da pubblicizzare;<\/li>\n<li><strong>Posts Only<\/strong>, che presenta solo dati e testi.<\/li>\n<\/ul>\n<p>Ogni azienda pu\u00f2 creare una sola pagina pubblicitaria.<\/p>\n<h2>Amazon Posts<\/h2>\n<p>Gli <strong>Amazon Posts<\/strong> sono un tool di <strong>social content<\/strong> molto versatile, studiato per essere semplice e di facile utilizzo. \u00c8 un&#8217;ottima soluzione nell&#8217;ottica di una <strong>strategia di social media marketing<\/strong>\u00a0volta a conquistare nuovi clienti e fidelizzare quelli attuali.<\/p>\n<p>Gli Amazon Post offrono 3 principali funzioni. Consentono di:<\/p>\n<ul>\n<li>pubblicare in contemporanea messaggi sulle Amazon Pages e su Facebook;<\/li>\n<li>veicolare traffico al proprio negozio Amazon;<\/li>\n<li>pianificare i futuri contenuti da diffondere.<\/li>\n<\/ul>\n<p>Ogni azienda pu\u00f2 creare post e articoli in numero illimitato.<\/p>\n<h2>Amazon Analytics<\/h2>\n<p><strong>Amazon Analytics<\/strong> serve a misurare i risultati delle attivit\u00e0 di <strong>marketing su Amazon<\/strong>. Visualizzazioni di pagine, visite uniche e interazioni di vario genere sono solo alcuni dei calcoli che permette di compiere.<\/p>\n<h2>Considerazioni<\/h2>\n<p>Gli Amazon Marketing Services sono una novit\u00e0 molto gradita, che se ben sfruttata pu\u00f2 aiutare di molto a <strong>migliorare la propria strategia e-commerce<\/strong>.<\/p>\n<h2>Link esterni<\/h2>\n<ul>\n<li><a title=\"Manuale Amazon Marketing Services\" href=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/AmazonBrandStoresPlatform\/AMS_User_Guide._V397565468_.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Guida PDF agli Amazon Marketing Services<\/a><\/li>\n<li><a title=\"FAQ Amazon Marketing Services\" href=\"https:\/\/ams.amazon.com\/faq\" target=\"_blank\" rel=\"noopener noreferrer\">FAQ sulla piattaforma AMS<\/a><\/li>\n<li>Form di registrazione<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Gli <strong>Amazon Marketing Services<\/strong> (AMS) sono una piattaforma di marketing e pubblicit\u00e0 lanciata recentemente da Amazon.com e consentono di migliorare la visibilit\u00e0 all&#8217;interno del marketplace grazie a <strong>pagine<\/strong>, <strong>post<\/strong>\u00a0e <strong>analytics<\/strong>.<\/p>\n","protected":false},"author":4,"featured_media":12499,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[83],"tags":[72,285,48],"class_list":["post-11498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-e-commerce","tag-marketplace","tag-web-marketing-1"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 Gli Amazon Marketing Services - Artera<\/title>\n<meta name=\"description\" content=\"Leggi dal blog: Gli Amazon Marketing Services. 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