{"id":12931,"date":"2013-02-21T09:45:35","date_gmt":"2013-02-21T08:45:35","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=12931"},"modified":"2023-02-27T14:43:02","modified_gmt":"2023-02-27T14:43:02","slug":"board-condivise-pinterest-3","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/board-condivise-pinterest-3\/","title":{"rendered":"Board condivise su Pinterest: opportunit\u00e0 o rischio? (parte 3)"},"content":{"rendered":"<p>Ci siamo, abbiamo capito in queste tre settimane che i passi basic per utilizzare (bene) Pinterest sono:<\/p>\n<ul>\n<li><strong>content curation e strategia della nostra board personale<\/strong> = abbiamo una bella bacheca specializzata in \u201cquel\u201d determinato argomento<\/li>\n<li><strong>cura e dedizione per la nostra community<\/strong> = abbiamo un buon numero di persone da avvisare che ci conoscono e riconoscono la nostra presenza e identit\u00e0 digitale.<\/li>\n<\/ul>\n<h2>Possiamo finalmente creare la nostra board da condividere?<\/h2>\n<p>S\u00ec! Ma come? Fermo restando gli step che dovresti gi\u00e0 aver fatto (analisi, ecc.), le caratteristiche di <strong>una board condivisa fatta bene<\/strong> sono a mio avviso tre, sintetici ma essenziali.<\/p>\n<ul>\n<li><b>Originalit\u00e0 del tema<\/b>, che comunque deve essere in sintonia con ci\u00f2 che proponi nella bacheca. Ti occupi di giardinaggio? Crea una board dedicata ad un particolare fiore. Ti occupi di parquet? Crea una board in cui pinni solo foto di scarpe che camminano sul parquet. Ti occupi di bio-food? Crea una board con modi originali per tagliare e presentare la frutta. Insomma sii creativo e chiediti sempre <i>\u201cio sarei incuriosito da una board cos\u00ec?\u201d<\/i> Se la risposta \u00e8 no&#8230; b\u00e8&#8230;<\/li>\n<li><b>Engagement<\/b>: una board deve spingere a partecipare e magari dare un ritorno all&#8217;utente. A ottobre ho fatto un esperimento con la board #librocheconsiglio e ha avuto un discreto successo! Cosa spinge una persona a partecipare? Il fatto che sa che l\u00ec trover\u00e0 solo libri di un certo tema, consigliati da altri utenti (il plus, valore aggiunto) e che visitando questa board, nel tempo, sapr\u00e0 di visitare una piccola biblioteca personale. Ecco un altro bellissimo esempio sulla bacheca Benetton: <em>Benetton trends &#8211; spring summer 2012<\/em>, una selezione fatta dagli utenti di tatuaggi pi\u00f9 trendy (vi evidenzio che non parla di prodotti&#8230; ma di stile, emozione&#8230;).<br \/>\n&nbsp;<br \/>\n<img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2013\/02\/Benetton-e1361435732999.jpg\" alt=\"Board condivisa Benetton\" width=\"618\" height=\"292\" class=\"aligncenter size-full wp-image-12939\" \/><br \/>\nUna volta definito il tema, guarda la board e chiediti sempre <i>\u201cma io pinnerei in una board cos\u00ec?\u201d<\/i> Se la risposta \u00e8 no&#8230; b\u00e8&#8230;<\/li>\n<li><b>Coinvolgimento educato<\/b> e interazione costante: commentare e apprezzare il pin di un utente che si \u00e8 iscritto alla nostra board e ha perso tempo ad arricchirla impone come minimo interazione, un ringraziamento e se non ne sei convinto chiediti <em>\u201cdopo aver contribuito ad una board di un altro utente, a me piacerebbe ricevere una conferma positiva un apprezzamento? E questo piccolo gesto mi invoglierebbe o no a partecipare nuovamente a quella board?\u201d<\/em> Se la risposta \u00e8 s\u00ec&#8230; b\u00e8&#8230;<\/li>\n<\/ul>\n<p>Attenzione per\u00f2, il circolo \u00e8 vizioso perch\u00e9 la board, pur essendo condivisa, avr\u00e0 bisogno di costante cura dei contenuti, di condivisione e arricchimento. I social vivono grazie agli utenti, con gli utenti e per gli utenti. Se questo concetto non entra in testa si continuer\u00e0 a gestire delle board come delle cartelle asettiche e statiche da verificare ogni tanto, lamentandoci e chiedendoci come mai non cresca il numero dei nostri followers. E poi, scusate, <strong>se si chiamano condivise ci sar\u00e0 un perch\u00e8<\/strong>&#8230; no?<\/p>\n<p>Per chi vuole un piccolo tutorial sulle board condivise segnalo questo video (in inglese):<\/p>\n<p>Mi piacerebbe sapere se qualcuno di voi, dopo questi post, si cimenter\u00e0 nella <strong>creazione di board condivise<\/strong>. Avvisatemi! Sar\u00e0 bello e stimolante verificare gli step insieme.<\/p>\n<p>Evviva i social e la cartelle condivise&#8230; di chi condivide!<br \/>\nBuon #futurosemplice<br \/>\n<strong>Rosa<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ci siamo, abbiamo capito in queste tre settimane che i passi basic per utilizzare (bene) Pinterest sono: content curation, strategia della tua board personale, cura e dedizione per la tua community. Possiamo finalmente <strong>creare la nostra board da condividere<\/strong>?<\/p>\n","protected":false},"author":4,"featured_media":12664,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[294,275,35,48],"class_list":["post-12931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-board","tag-pinterest","tag-social","tag-web-marketing-1"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Board condivise su Pinterest (parte 3) - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Leggi dal blog: Board condivise su Pinterest: opportunit\u00e0 o rischio? (parte 3). Contattaci per una partnership! Artera Swiss Premium Hosting news, articoli e notizie interessanti dal mondo digitale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/board-condivise-pinterest-3\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Board condivise su Pinterest (parte 3) - blog.artera.net\" \/>\n<meta property=\"og:description\" content=\"Leggi dal blog: Board condivise su Pinterest: opportunit\u00e0 o rischio? (parte 3). Contattaci per una partnership! 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