{"id":1365,"date":"2010-04-21T11:44:19","date_gmt":"2010-04-21T09:44:19","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=1365"},"modified":"2023-02-27T14:59:15","modified_gmt":"2023-02-27T14:59:15","slug":"nuovi-strumenti-seo-di-google","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/nuovi-strumenti-seo-di-google\/","title":{"rendered":"Nuovi strumenti SEO di Google"},"content":{"rendered":"

Google regala ai webmaster<\/strong> un nuovo strumento<\/a> per analizzare le performance del proprio sito dal punto di vista SEO<\/strong>.
\nIl nuovo strumento \u00e8 una versione ampliata delle “Top search queries<\/em>” inserite nella suite di webmaster tools di Google<\/a>.<\/p>\n

Fino a ieri era infatti possibile solamente valutare il posizionamente di una parola chiave <\/strong>fra le SERP<\/a> di Google mentre da oggi sar\u00e0 possibile avere un report decisamente pi\u00f9 dettagliato.<\/p>\n

Per ogni parola chiave potremo sapere, oltre al suo posizionamento, il numero di visualizzazioni<\/strong> (impressions<\/em>) e il clickthrough<\/strong> (la percentuale di click<\/em> ricevuto sul totale delle impressions) della keyword.<\/p>\n

Sapremo inoltre quali pagine sono state indicizzate per le singole parole chiave e la suddivisione delle impressions e dei click fra le diverse pagine.<\/p>\n

\"La
La parole chiave Hosting Magento sul nostro HostingMag.it<\/figcaption><\/figure>\n

Tutte le statistiche sono analizzabili nel tempo e filtrabili per paese di provenienza<\/strong> della ricerca e per sorgente del traffico<\/strong> (web, mobile…)<\/p>\n

\"L'analisi
L'analisi delle impressions nel tempo di Artera.it<\/figcaption><\/figure>\n

Le funzionalit\u00e0 di Webmaster tools<\/h3>\n

Queste nuove funzionalit\u00e0 si inseriscono fra i gi\u00e0 numerosi e utili strumenti di reportistica e analisi compresi nei Tools di Google<\/a>; strumenti che ci consentiranno di monitorare il nostro sito<\/strong> e di trovare soluzioni per migliorarne l’indicizzazione<\/strong> sui motori.<\/p>\n

Potrete monitorare la densit\u00e0 di parole chiave per verificare la coerenza dei contenuti<\/strong> del vostro sito rispetto alle keyword di ricerca che vorreste indicizzare. Sempre da qui \u00e8 possibile controllare tutti i link, interni ed esterni, al vostro sito per verificare e migliorare la matrice di collegamenti<\/strong> fra le diverse pagine.<\/p>\n

Di fondamentale importanza inoltre \u00e8 la possibilit\u00e0 di caricare, controllare e aggiornare la sitemap del vostro sito<\/strong>, grazie alla quale Google potr\u00e0 essere sempre aggiornato su tutte le pagine web, anche quelle di pi\u00f9 recente pubblicazione.<\/p>\n

I webmaster tools comprendono inoltre una sezione dedicata alla diagnostica<\/strong>: questa sezione vi permetter\u00e0 di tenere sotto controllo la presenza di eventuale malware<\/em> e di monitorare l’attivit\u00e0 e la velocit\u00e0 di attivit\u00e0 del crawler<\/em> di Google. Vengono qui rilevati i broken links<\/strong>, ovvero tutti i link “errati” che tanto fanno arrabbiare Google dando la possibilit\u00e0 a noi webmaster di porvi subito rimedio.<\/p>\n

Fondamentale inoltre \u00e8 l’analisi e la reportistica relativa ai tag Title<\/em> e Description <\/em>grazie ai quali potremo verificare la presenza di inutili (o dannosi) duplicati o la presenza di descrizioni troppo brevi o troppo prolisse, non bene accette dal motore di ricerca.<\/p>\n","protected":false},"excerpt":{"rendered":"

Google regala ai webmaster<\/strong> un nuovo strumento<\/strong> per analizzare le performance del proprio sito dal punto di vista SEO<\/strong>.
\nIl nuovo strumento \u00e8 una versione ampliata delle “Top search queries<\/em>” inserite nella suite di webmaster tools di Google<\/strong>.
\nFino a ieri era infatti possibile solamente valutare il posizionamente di una parola chiave <\/strong>fra le SERP<\/em> di Google mentre da oggi sar\u00e0 possibile avere un report decisamente pi\u00f9 dettagliato.
\n\"La<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[36,110,117,119],"class_list":["post-1365","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-google","tag-google-analytics","tag-seo","tag-webmaster-tools"],"yoast_head":"\n\u2022 Nuovi strumenti SEO di Google - Artera<\/title>\n<meta name=\"description\" content=\"Leggi dal blog: Nuovi strumenti SEO di Google. Contattaci per una partnership! 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