{"id":14162,"date":"2013-05-16T10:28:28","date_gmt":"2013-05-16T08:28:28","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=14162"},"modified":"2023-02-27T14:41:34","modified_gmt":"2023-02-27T14:41:34","slug":"social-community","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/social-community\/","title":{"rendered":"Hai la strategia? Ora sviluppa la tua Social Community!"},"content":{"rendered":"<p>La scorsa settimana hai imparato che per verificare la propria <a href=\"https:\/\/www.artera.net\/it\/blog\/social_network_community\/strategia-comunicazione\">strategia di comunicazione sui social<\/a> \u00e8 necessario fermarsi prendere fiato e ripartire. Ma come e da dove si riparte? Passato il momento di riflessione \u00e8 necessario aprirsi, interagire, curiosare e nuovamente analizzare. Cerchiamo oggi di capire insieme come fare a mantenere il focus sui propri obiettivi per sviluppare la propria preziosa <strong>social community<\/strong>. Senza un interlocutore, la tua comunicazione sarebbe vana e inutile, non credi?<\/p>\n<ul>\n<li>1. <strong>Hai veramente definito il tuo obettivo?<\/strong> Vuoi un piccolo trucco? Io ormai non riuscirei a iniziare nessun progetto senza aver ordinato le idee secondo la <strong>regola delle 5W<\/strong>: <em>who what where when why<\/em>. \u00c8 un modo per poter definire sinteticamente un&#8217;efficace, seppur sintetica, strategia di comunicazione. Se manca anche una sola delle risposte c\u2019\u00e8 qualcosa che non va.<\/li>\n<li>2. <strong>C\u2019\u00e8 tutto un mondo intorno!<\/strong> Hai un team? Dei collaboratori? Ora che vuoi ripartire, rendili nuovamente partecipi dei tuoi progetti, abbi cura di loro innanzitutto come persone. I risultati non tarderanno ad arrivare se la percezione \u00e8 quella di lavorare insieme ad un obiettivo comune. I collaboratori vivono come te sui social, no dimenticarlo mai: un dipendente disilluso o insoddisfatto \u00e8 una mina vagante!<\/li>\n<li>3. <strong>Sviluppa col team le tue idee<\/strong>, confrontati e non avere timore a modificarle: non sei invincibile e sbagli anche tu. Sii aperto a percepire e recepire anche il pensiero altrui.<\/li>\n<li>4. Ora fai un altro passo: <strong>guarda al tuo mercato specifico<\/strong>, informati, osserva i competitor. Cos\u2019hai tu diverso? Perch\u00e9 gli utenti dovrebbero trovare interessante la tua comunicazione? Perch\u00e9 dovrebbero trovare coinvolgente partecipare alla tua community? Questa risposta permetter\u00e0 di capire su cosa puntare perch\u00e9 ti differenzia, rendendoti unico e particolare!<\/li>\n<li>5. <strong>Allarga il tuo networking.<\/strong> Sii sinceramente interessato e curioso verso le persone che incontri, siano esse clienti, fornitori o eventuali collaboratori: ognuna prima di essere un professionista \u00e8 un valore e vero arricchimento personale.<\/li>\n<li>6. <strong>Definisci i valori della tua azienda<\/strong>, piccola o grande che sia, e comunicali. Ti aiuter\u00e0 a ricordarli e a non perderli di vista. Ma attenzione: la <strong>mission aziendale<\/strong> serve ad avere chiara la direzione, sei credibile solo se i tuoi atteggiamenti la rispecchiano.<\/li>\n<li>7. <strong>Ricordati che dietro a un account c\u2019\u00e8 sempre una persona<\/strong>. La community \u00e8 come un fiore: va curata. Seguila, partecipa, curala se vuoi una concreta crescita.<\/li>\n<li>8. <strong>Analizza<\/strong> (ancora? S\u00ec!). Compara i dati, guarda i numeri e impara da essi. Spesso ci concentriamo su nuove azioni, su cosa bisogna fare, per poi scoprire che il tempo che si dedica all\u2019analisi di ci\u00f2 che si \u00e8 fatto \u00e8 limitato o nullo perch\u00e9 lo si ritiene inutile.<\/li>\n<\/ul>\n<p>\u00c8 necessario sottolineare che questi sono semplici e sintetici step, piccoli consigli che possono essere utili a chiunque voglia rimettere in ordine le idee. Ognuno di essi dovrebbe poi essere ampliato, ma soprattutto applicato alla singola realt\u00e0 in cui ci si ritrova ad agire e lavorare.<\/p>\n<p>Ora che abbiamo strategia e impostato le linee guida per lo <strong>sviluppo della nostra community<\/strong>, non ci resta che continuare questo viaggio alla scoperta del come \u00e8 possibile comunicare. Soffermarsi a studiare il contenuto e il proprio stile personale \u00e8 necessario e fondamentale, ma ne parleremo la prossima settimana!<\/p>\n<p>Ti auguro di poter <strong>costruire una community<\/strong> con uno strepitoso #futurosemplice!<br \/>\n<strong>Rosa<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con un&#8217;adeguata strategia di comunicazione sui social \u00e8 possibile ripartire: aprirsi, interagire, curiosare e nuovamente analizzare. Questo ci aiuter\u00e0 a creare la nostra preziosa <strong>social community<\/strong> in target con il nostro business.<\/p>\n","protected":false},"author":4,"featured_media":14211,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[312,205,35,48],"class_list":["post-14162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-community","tag-comunicazione","tag-social","tag-web-marketing-1"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Come sviluppare la propria Social Community - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Leggi dal blog: Hai la strategia? Ora sviluppa la tua Social Community!. Contattaci per una partnership! 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