{"id":14937,"date":"2013-06-24T11:37:54","date_gmt":"2013-06-24T11:37:54","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=14937"},"modified":"2023-02-27T14:40:48","modified_gmt":"2023-02-27T14:40:48","slug":"anziani-e-internet","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/anziani-e-internet\/","title":{"rendered":"Gli anziani e internet: quale utilizzo ne fanno?"},"content":{"rendered":"<p>Siamo abituati a sentir dire che l&#8217;Italia \u00e8 una nazione dove <strong>la popolazione sta invecchiando<\/strong>, e in effetti circa il 20% degli italiani supera i 65 anni, mentre siamo fermi a meno del 25% per quanto riguarda gli under 25. Questo fa s\u00ec che il Bel paese sia lo stato pi\u00f9 vecchio d&#8217;Europa, anche grazie al fatto che i nostri anziani stanno bene (dati dell&#8217;osservatorio nazionale sulla salute delle regioni italiane). Non c&#8217;\u00e8 da stupirsi perci\u00f2 se da anni la percentuale di \u201c<strong>silver surfer<\/strong>\u201d (ovvero persone della terza et\u00e0 che conoscono ed usano il web) \u00e8 in continuo aumento. Secondo i dati Istat solo nello scorso anno, vi \u00e8 stato infatti un <strong>incremento del 2,5-3% dell&#8217;uso di internet<\/strong> nelle fasce di et\u00e0 che vanno dai 45 ai 74 anni, quella cio\u00e8 dei non \u201cnativi digitali\u201d.<\/p>\n<p>Ma cosa cercano gli <strong>anziani su internet<\/strong>? Oltre all&#8217;ormai consueto uso delle web mail, sembra che ad interessare maggiormente siano ancora una volta i <strong>social network<\/strong>, come Twitter e Facebook. Quest&#8217;ultimo \u00e8 <strong>usato dal 2,3% degli over 65<\/strong> (dati Infographic 2012) che riescono in questo modo a tenersi in contatto con persone care e a ritrovare (o incontrare) amici. Il web \u00e8 quindi un luogo dove socializzare e sentirsi meno soli, in un&#8217;et\u00e0 in cui si pu\u00f2 avere qualche difficolt\u00e0 nella vita reale. Esso \u00e8 inoltre utilizzato per rimanere indipendenti, usando i siti che ospitano servizi per i cittadini, e dove reperire informazioni anche in ambito finanziario e turistico. Il profilo medio dell&#8217;<strong>utente senior<\/strong> in Italia, \u00e8 quello di una persona ben istruita, curiosa ed attenta ai costanti cambiamenti dei nostri tempi.<\/p>\n<p>Come sempre \u00e8 bene essere prudenti, poich\u00e9 la rete offre la possibilit\u00e0 di incappare in truffe, ma una volta aiutato l&#8217;anziano a capire l&#8217;uso sano di questo strumento, i risvolti positivi sono di gran lunga superiori ai disagi. L&#8217;<strong>anziano che accede ad internet<\/strong> ha di solito maggiori disponibilit\u00e0 economiche di un adolescente e non \u00e8 sempre spaventato dall&#8217;e-commerce. Ecco dunque una nuova e non del tutto esplorata fascia di mercato che potrebbe interessare le aziende che operano sul web.<\/p>\n<p>Inoltre, l&#8217;uso del pc, sembra essere un <strong>toccasana per la mente<\/strong>. Secondo una ricerca della University of Western Australia, pubblicata sulla rivista scientifica Plos One, il rischio di declino cognitivo sarebbe ridotto del 40% in quegli <strong>anziani che utilizzano il computer<\/strong> e la new technology. Quindi non arrabbiatevi se i vostri nonni vi chiedono per l&#8217;ennesima volta di insegnargli ad utilizzare internet: fate loro del bene (e lo fate anche a voi stessi)!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Siamo abituati a sentir dire che l&#8217;Italia \u00e8 una nazione dove la popolazione sta invecchiando. Non c&#8217;\u00e8 da stupirsi perci\u00f2 se da anni la percentuale di <strong>anziani che navigano su internet<\/strong> \u00e8 in continuo aumento.<\/p>\n","protected":false},"author":4,"featured_media":14950,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[74,56],"class_list":["post-14937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-internet","tag-statistiche"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 Gli anziani e internet: quale utilizzo ne fanno? - Artera<\/title>\n<meta name=\"description\" content=\"Leggi dal blog: Gli anziani e internet: quale utilizzo ne fanno?. Contattaci per una partnership! 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