{"id":15175,"date":"2013-07-03T10:52:33","date_gmt":"2013-07-03T08:52:33","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=15175"},"modified":"2023-02-27T14:40:42","modified_gmt":"2023-02-27T14:40:42","slug":"ecommerce-award-mobilclick","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/eventi\/ecommerce-award-mobilclick\/","title":{"rendered":"eCommerce Award: intervista a Roberto di MobilClick"},"content":{"rendered":"<p>Eccomi di nuovo qui con l&#8217;ultima intervista per il <strong>Netcomm eCommerce Award<\/strong>. Dopo <a href=\"https:\/\/www.artera.net\/it\/blog\/eventi\/ecommerce-award-100x100ufficio\" title=\"eCommerce Award: intervista a Il Mercato dell\u2019Affare\">100&#215;100 Ufficio<\/a>, infatti, ho voluto chiudere in bellezza con un ecommerce per cui Artera ha di recente rivisto grafica, struttura e contenuti:  <strong>mobilclick.it<\/strong>, candidato nella categoria &#8220;Arredamento e oggettistica&#8221;.<\/p>\n<h2>MobilClick<\/h2>\n<p>MobilClick \u00e8 un ecommerce di <strong>mobili e arredamento<\/strong> che ha come punto di forza l&#8217;assistenza al cliente: via chat, telefono o email, pre e post vendita, permette di richiedere preventivi personalizzati e di effettuare ordini anche telefonicamente.<\/p>\n<p>La grande esperienza del personale \u00e8 messa a disposizione sia dei privati che degli addetti del settore contract, per cui nel sito \u00e8 stata prevista un&#8217;area riservata con scontistiche ad hoc.<\/p>\n<h2>Intervista a Roberto Medeot<\/h2>\n<p><strong>Roberto Medeot<\/strong>, proprietario di <a href=\"http:\/\/www.mobilclick.it\" title=\"MobilClick\" target=\"_blank\" rel=\"noopener noreferrer\">mobilclick.it<\/a>, \u00e8 venuto a trovarci al Netcomm eCommerce Forum, dove lo abbiamo costretto a girare questa intervista sul mondo dell&#8217;ecommerce.<\/p>\n<p><iframe title=\"eCommerce Award: Roberto di mobilclick.it ci parla di ecommerce\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/TDkL59ioiX0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><strong>Quali sono le caratteristiche pi\u00f9 importanti che deve avere un ecommerce secondo te?<\/strong><\/p>\n<p><cite>Le caratteristiche che deve avere un sito ecommerce secondo me sono l&#8217;intuitivit\u00e0, la  facilit\u00e0 di navigazione, l&#8217;immediatezza nella ricerca e nel raggiungimento dell&#8217;acquisto. Nel nostro settore il sito dev&#8217;essere supportato da un servizio clienti specializzato.<\/cite><\/p>\n<p><strong>Per la tua esperienza quali sono stati i passi pi\u00f9 importanti e quali attivit\u00e0 non rifaresti pi\u00f9 tornando indietro?<\/strong><\/p>\n<p><cite>Uno dei passi pi\u00f9 importanti dal lato della struttura del sito \u00e8 stata la creazione delle categorie merceologiche corrette con l&#8217;inserimento di articoli appropriati e l&#8217;inserimento del checkout in un passaggio unico. Dal lato marketing le campagna Google AdWords. Diaciamo che tuttte le attivit\u00e0 implementate hanno dato pi\u00f9 o meno i loro risultati.<\/cite><\/p>\n<p><strong>Quale sar\u00e0 secondo te il futuro dell&#8217;ecommerce?<\/strong><\/p>\n<p><cite>Penso che sar\u00e0 un futuro roseo, data le enormi potenzialit\u00e0 ancora non sfruttate da tutti per la mancaza di strutture (copertura adsl, ecc.)<\/cite><\/p>\n<p><strong>Perch\u00e9 hai scelto Artera per l&#8217;hosting, lo sviluppo e il marketing del tuo ecommerce?<\/strong><\/p>\n<p><cite>Diciamo che la scelta dell&#8217;hosting l&#8217;abbiamo trovata &#8220;pronta&#8221; perch\u00e8 l&#8217;aveva fatta a suo tempo la ditta che ci seguiva la grafica. Noi successivamente, vista la competenza e la professionalit\u00e0 di Artera, abbiamo ampliato lo sviluppo e il marketing.<\/cite><\/p>\n<p>Un grazie a Roberto per la compagnia e per la disponibilit\u00e0, perch\u00e8 finalmente ci siamo conosciuti di persona e perch\u00e8 anche lui ha avuto parole di lode verso Artera. E a voi, che avete letto i miei articoli e che andrete sicuramente a fare visita a <strong>mobilclick.it<\/strong>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eccomi di nuovo qui con l&#8217;ultima intervista per il <strong>Netcomm eCommerce Award<\/strong>. Ho voluto chiudere in bellezza con un ecommerce per cui Artera ha di recente rivisto grafica, struttura e contenuti:  <strong>mobilclick.it<\/strong>, candidato nella categoria &#8220;Arredamento e oggettistica&#8221;.<\/p>\n","protected":false},"author":4,"featured_media":15184,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[266],"tags":[316,72,135],"class_list":["post-15175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventi","tag-award","tag-e-commerce","tag-netcomm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>eCommerce Award: Roberto di MobilClick - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Leggi dal blog: eCommerce Award: intervista a Roberto di MobilClick. Contattaci per una partnership! 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