{"id":15271,"date":"2013-07-08T11:00:24","date_gmt":"2013-07-08T09:00:24","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=15271"},"modified":"2023-02-27T14:40:40","modified_gmt":"2023-02-27T14:40:40","slug":"vantaggi-ecommerce-per-il-venditore","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/ecommerce\/vantaggi-ecommerce-per-il-venditore\/","title":{"rendered":"I vantaggi dell&#8217;ecommerce per il venditore"},"content":{"rendered":"<p>Come abbiamo visto nel post della settimana scorsa per il consumatore vi sono numerosi <a href=\"https:\/\/www.artera.net\/it\/blog\/ecommerce\/vantaggi-ecommerce-per-i-consumatori\" title=\"I vantaggi dell\u2019ecommerce per il consumatore\">benefici nell&#8217;acquistare on-line<\/a>. Tuttavia, anche per chi decide di aprire un&#8217;attivit\u00e0 di ecommerce vi sono diverse facilitazioni.<\/p>\n<p>Vediamo nello specifico i <strong>vantaggi dell&#8217;ecommerce per il venditore<\/strong>:<\/p>\n<ul>\n<li><strong>Economicit\u00e0<\/strong>: l&#8217;investimento per la realizzazione della vetrina di un e-shopping e un&#8217;adeguata campagna pubblicitaria \u00e8 spesso molto basso. I costi di magazzino, inoltre, possono risultare minimi se si instaurano attenti contatti con i fornitori.<\/li>\n<li><strong>Semplicit\u00e0<\/strong>: per il venditore \u00e8 molto facile non solo aprire un negozio on-line ma anche raggiungere il pi\u00f9 <strong>alto numero di clienti<\/strong> tramite altri canali, oltre che con il sito dedicato. Basti pensare al traffico generato dai social network, che possono dimostrarsi un valido alleato per il venditore. &Egrave; molto facile, inoltre, fornire assistenza on-line tramite creazione di pagine con FAQ e chat, che andranno a snellire il lavoro del call center.<\/li>\n<li><strong>Comodit\u00e0<\/strong>: con un e-shopping si possono acquisire clienti da ogni parte del mondo e creare una rete di addetti vendita <strong>su tutto il territorio<\/strong>, senza staccarsi dalla propria postazione PC. Inoltre \u00e8 molto comodo poter <strong>fidelizzare i propri acquirenti<\/strong> con offerte speciali e con newsletter mirate, attraverso l&#8217;uso di una semplice web mail.<\/li>\n<li><strong>Elasticit\u00e0<\/strong>: si pu\u00f2 decidere autonomamente quante ore quotidiane servono per avviare il progetto on-line, <strong>pianificando il lavoro<\/strong> settimanale in precedenza.<\/li>\n<li><strong>Osservazione<\/strong>: con l&#8217;ecommerce il venditore ha la possibilit\u00e0 di capire a fondo quali siano i gusti dell&#8217;acquirente che approda all&#8217;e-shop. Anche con un&#8217;analisi non troppo approfondita si \u00e8 in grado di comprendere cosa richiedono i clienti.\u00a0Attualmente \u00e8 inoltre\u00a0possibile <strong>monitorare\u00a0i link e le keywords<\/strong>\u00a0usati\u00a0dall&#8217;acquirente per arrivare al proprio sito. Tutto questo rende una vetrina virtuale pi\u00f9 competitiva sul mercato globale.<\/li>\n<\/ul>\n<p>Se siete interessati ad aprire un vostro negozio online, vi sar\u00e0 utile sapere che, nel\u00a0 mercato dell&#8217;ecommerce in Italia, vi sono ancora ampi margini di miglioramento. &Egrave; ormai un dato certo il fatto che, nel nostro paese,\u00a0questo \u00e8 un settore \u00e8 in costante crescita e, come avete letto, i <strong>vantaggi di vendere online<\/strong> sono tanti. Sono molte anche le aziende che offrono servizi di sviluppo, marketing e gestione di ecommerce professionali e Artera \u00e8 una di queste.<\/p>\n<p>Secondo la ricerca della societ\u00e0 statunitense eMarketer, infatti, la percentuale riguardante lo <strong>sviluppo dell&#8217;ecommerce<\/strong> in Italia, nel 2013 raggiunger\u00e0 quota 22%, sfiorando i 20 miliardi di dollari. Un tasso\u00a0sicuramente inferiore a quello di Germania e Gran Bretagna e\u00a0lontano dai risultati ottenuti nel mercato asiatico, tuttavia questi dati ci paragonano ai paesi emergenti e vanno visti, a mio avviso, in maniera senz&#8217;altro positiva in tempo di crisi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Come abbiamo visto nel post della settimana scorsa per il consumatore vi sono numerosi benefici nell&#8217;acquistare on-line. Tuttavia nell&#8217;ecommerce esistono anche evidenti <strong>vantaggi per il venditore<\/strong>, scopriamo insieme quali sono.<\/p>\n","protected":false},"author":4,"featured_media":15274,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[83],"tags":[267,72,84],"class_list":["post-15271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-aspetti-economici","tag-e-commerce","tag-vendite-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 I vantaggi dell&#039;ecommerce per il venditore - Artera<\/title>\n<meta name=\"description\" content=\"L&#039;ecommerce facilita la vita a chi compra e a chi vende online. 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