{"id":15734,"date":"2013-08-12T10:36:40","date_gmt":"2013-08-12T10:36:40","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=15734"},"modified":"2024-08-02T14:12:05","modified_gmt":"2024-08-02T14:12:05","slug":"aggregatori-di-notizie-e-contenuti","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/aggregatori-di-notizie-e-contenuti\/","title":{"rendered":"Aggregatori di contenuti: pericolo per l&#8217;editoria online?"},"content":{"rendered":"<p>Gli <strong>aggregatori di notizie e contenuti<\/strong> come Paper.li, Flipboard, Zite e Pocket ci fanno sentire dei veri editori. Ma cosa ne pensano i direttori di famosi magazine online, possono diventare un pericolo?<\/p>\n<p>La loro comodit\u00e0 \u00e8 nota: una volta scelti i <strong>feed da seguire<\/strong> decidendo quali siano i contenuti che pi\u00f9 ci interessano, \u00e8 possibile creare una sorta di vostra rivista online. Per il momento la maggior parte degli aggregatori \u00e8 disponibile per dispositivi mobili, ma ne esistono anche di gi\u00e0 funzionanti su browser completi (Safari, Chrome, Firefox, IE9+).<\/p>\n<p>Molto funzionale e gi\u00e0 disponibile anche per pc \u00e8 ad esempio <strong>Paper.li<\/strong>, che permette di scegliere non solo il tema e le notizie da condividere, ma anche il tipo di font e un minimo di impaginazione.<br \/>\n<a title=\"Paper.li\" href=\"http:\/\/paper.li\/\" target=\"_blank\" rel=\"noopener noreferrer\">Scopri di pi\u00f9 su Paper.li &gt;<\/a><\/p>\n<p>\u00c8 recente, invece, l&#8217;annuncio del passaggio di <strong>Flipboard<\/strong> da applicazione mobile a applicazione web. In un primo momento si potranno solo visualizzare le riviste \u201cfai da te\u201d create su smartphone, ma nel giro di qualche mese sar\u00e0 possibile editarle\u00a0anche su PC. Come ora, inoltre, si potranno condividere questi magazine personali anche sui social. Grazie a parternship illustri come il New York Times, Flipboard ha raggiunto un\u00a0vasto consenso di pubblico: basti pensare che da marzo (mese in sui \u00e8 stata lanciata un&#8217;ultima versione dell&#8217;aggregatore) sono state create e condivise sui social ben due milioni di riviste personalizzate.<br \/>\n<a title=\"Flipboard\" href=\"https:\/\/flipboard.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Scopri di pi\u00f9 su Flipboard &gt;<\/a><\/p>\n<p><strong>Zite<\/strong> \u00e8 tutt&#8217;ora disponibile solo su Apple store, ma \u00e8 in previsione la realizzazione di quest&#8217;app anche per android ed \u00e8 in progetto anche anche la versione per browser.<br \/>\nScopri di pi\u00f9 su Zite &gt;<\/p>\n<p>Su <strong>Pocket<\/strong>, infine, si possono \u201csalvare\u201d le notizie e leggerle in un secondo momento. Le riviste create sono disponibili\u00a0sia da pc che da smartphone o tablet.<br \/>\n<a title=\"Pocket\" href=\"http:\/\/getpocket.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Scopri di pi\u00f9 su Pocket &gt;<\/a><\/p>\n<p>Se per gli utenti la <strong>creazione di magazine personali<\/strong> e la loro condivisione risulta utile\u00a0e divertente, per alcune testate giornalistiche questo tipo di informazione \u00e8 sinonimo di concorrenza (giudicata a volte sleale). Il lettore non approfondisce la fonte della notizia vista su un giornale creato da un altro utente. Questo fa s\u00ec che, nonostante un ipotetico articolo sia scritto su una testa autorevole, il sito della stessa non venga mai visualizzato dal lettore. Inoltre le aziende e gli inserzionisti potrebbero creare a loro volta un vero e proprio <strong>magazine on line<\/strong> per auto-pubblicizzarsi, evitando di pagare banner sui siti di famose riviste on-line o sulla carta stampata.<\/p>\n<p>Una nota positiva sembrava essere, per queste grandi testate, il fatto di non dover creare un app per la condivisone dei propri contenuti, scelta che ora per\u00f2 appare azzardata dato il successo degli aggregatori.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gli <strong>aggregatori di notizie e contenuti<\/strong> come Paper.li, Flipboard, Zite e Pocket ci fanno sentire dei veri editori. Ma cosa ne pensano i direttori di famosi magazine online, possono diventare un pericolo?<\/p>\n","protected":false},"author":4,"featured_media":15768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[332,124,333],"class_list":["post-15734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-aggregatori-di-notizie","tag-editoria-online","tag-news-feed"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aggregatori di Notizie e Contenuti - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Gli aggregatori di notizie e contenuti come Paper.li e Flipboard ci fanno sentire dei veri editori. 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