{"id":16751,"date":"2013-10-21T11:18:03","date_gmt":"2013-10-21T09:18:03","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=16751"},"modified":"2023-02-27T14:39:14","modified_gmt":"2023-02-27T14:39:14","slug":"il-community-manager-italiano","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/il-community-manager-italiano\/","title":{"rendered":"La professione del Community Manager in Italia"},"content":{"rendered":"<p>Tra i lavori che si possono svolgere tramite web, quello del <strong>Community Manager<\/strong> sembra essere uno dei pi\u00f9 interessanti, anche in Italia. Ma come si \u00e8 sviluppata questa professione nel nostro paese?<\/p>\n<p>Secondo una ricerca eseguita recentemente dall&#8217;universit\u00e0 di Salerno, con un sondaggio che ha visto chiamati in causa ben 300 Community Manager, questa professione \u00e8 svolta maggiormente dalle donne (si parla di un 60% contro un 40% di colleghi maschi), che per\u00f2 risultano purtroppo ancora penalizzate dal punto di vista economico (1500 euro mensili contro i 1900 degli uomini). Solo il 15% dei <strong>Community Manager italiani<\/strong> sono del sud, mentre il 45% vive al nord e il 40% nelle regioni del centro.<\/p>\n<p>Il settore in cui \u00e8 maggiormente richiesta questa figura professionale \u00e8 ovviamente quello della <strong>comunicazione<\/strong> e l&#8217;inquadramento contrattuale con percentuale pi\u00f9 alta \u00e8 quello del freelance (40%), seguito da un&#8217;assunzione tramite brand\/azienda (con il 37%) e da un&#8217;agenzia esterna\u00a0(23%). Questo fa s\u00ec che il percorso di studio pi\u00f9 consono sia scienze della comunicazione, magari con corsi specifici mirati alla <strong>comunicazione digitale<\/strong>. Il Community Manager infatti, oltre alla creazione di content, spesso si occupa di creazione di eventi on-line, analisi di dati (come monitoraggio) e\u00a0di interagire con una propria &#8220;comunit\u00e0&#8221;, spesso utilizzando <strong>marketing non convenzionale<\/strong>.<\/p>\n<p>Per quanto riguarda le attivit\u00e0 sui <strong>social network<\/strong>, quello che\u00a0viene usato pi\u00f9 spesso \u00e8 Facebook, seguito da Twitter e da Pinterest (in continua ascesa).\u00a0La maggior parte degli intervistati, inoltre, dichiara di lavorare il media tra le 41 e le 50 ore settimanali (cio\u00e8 full time). Il lavoro del Community Manager \u00e8 perci\u00f2 una professione da &#8220;tenere d&#8217;occhio&#8221;, poich\u00e9 anche nel Bel Paese le possibilit\u00e0 di crescita, cos\u00ec come quelle occupazionali, sono buone.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tra i lavori che si possono svolgere tramite web, quello del <strong>Community Manager<\/strong> sembra essere uno dei pi\u00f9 interessanti, anche in Italia. Ma come si \u00e8 sviluppata questa professione nel nostro paese?<\/p>\n","protected":false},"author":4,"featured_media":16754,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[205,128,35],"class_list":["post-16751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-comunicazione","tag-lavoro-digitale","tag-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 La professione del Community Manager in Italia - Artera<\/title>\n<meta name=\"description\" content=\"Tra i lavori che si possono svolgere tramite web, quello del Community Manager sembra essere uno dei pi\u00f9 interessanti, anche in Italia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/il-community-manager-italiano\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2022 La professione del Community Manager in Italia - 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