{"id":16957,"date":"2013-12-04T13:58:14","date_gmt":"2013-12-04T12:58:14","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=16957"},"modified":"2023-02-27T14:38:28","modified_gmt":"2023-02-27T14:38:28","slug":"blog-per-ecommerce-5-consigli-shopify","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/ecommerce\/blog-per-ecommerce-5-consigli-shopify\/","title":{"rendered":"Blog per ecommerce: ecco i 5 consigli di Shopify"},"content":{"rendered":"

Un ecommerce non \u00e8 solo un negozio online. O perlomeno, se volete che il vostro sito abbia successo, non potete limitarlo ad un puro e semplice “vedo il prodotto, compro il prodotto”. Sempre pi\u00f9 negozi online stanno affiancando allo store un blog<\/strong> in cui vengono trattati temi legati in vario modo a ci\u00f2 che viene venduto dal sito. Utilizzare questo strumento pu\u00f2 essere per\u00f2 addirittura controproducente se non \u00e8 ben realizzato e gestito.<\/p>\n

Ecco i consigli di Shopify<\/a> per rendere il vostro blog per ecommerce<\/strong> stimolante e fruibile.<\/p>\n

    \n
  1. Interazione con gli utenti<\/strong>: importantissimo \u00e8 non trattare passivamente gli utenti. Che sia la registrazione tramite email o una sottoscrizione di feed rss. L’header o il footer sono delle zone ottime!
    \nEsempio:     www.clearpathrobotics.com<\/a><\/li>\n
  2. Categorie dei contenuti<\/strong>: una categorizzazione ben definita aiuta gli utenti a navigare tra i post pubblicati e quindi li invoglia a rimanere sul blog. Va da s\u00e9 che maggior tempo sul blog comporta una maggiore probabilit\u00e0 di effettuare successivamente acquisti nel negozio. Non bisogna esagerare con le categorie: 6\/7 possono bastare per raccogliere i vostri post. Un numero troppo elevato di categorie invece che razionalizzare i post pu\u00f2 creare pi\u00f9 confusione.
    \nEsempio:     purefixcycles.com\/blogs\/fixie-news<\/a><\/li>\n
  3. Post recenti e popolari<\/strong>: per coinvolgere gli utenti e per farli rimanere sul blog \u00e8 sicuramente utile avere una sezione “Recenti” in cui siano indicati gli ultimi post pubblicati. Se invece si vuole mostrare all’utente post cui potrebbe essere interessato allora una sezione “Popolari” \u00e8 sicuramente pi\u00f9 adeguata dato che permette di mettere in evidenza post relativi ad argomenti che interessano la platea di utenti abituali.
    \nEsempio:     www.mooreaseal.com\/blogs\/blog<\/a><\/li>\n
  4. Condivisione<\/strong>: permettere agli utenti di condividere post che hanno trovato particolarmente interessanti \u00e8 di fondamentale importanza e per fare questo basta includere i pulsanti di condivisione sui social network nel blog. Non \u00e8 necessario inserire un pulsante per ogni social network esistente, scegliete quelli che pi\u00f9 si addicono al vostro tipo di e-commerce: Facebook, Twitter, Pinterest e in alcuni casi Instagram dovrebbero bastare (altrimenti usate servizi tipo AddThis come fa Artera).
    \nEsempio: blog2.denydesigns.com<\/li>\n
  5. Ricerca<\/strong>: pu\u00f2 sembrare fuori moda, ma la vecchia e cara “barra di ricerca” \u00e8 un componente fondamentale che non pu\u00f2 mancare per evitare che i vostri lettori debbano scorrere decine e decine di post per trovarne uno specifico di cui non ricordano il titolo. Mettetela nella topbar o nella sezione laterale ma non dimenticatevene!
    \nEsempio:     raredevice.net\/blogs\/blog<\/a><\/li>\n<\/ol>\n

    Un blog per ecommerce<\/strong> di successo non \u00e8 fatto solo di contenuti. Bisogna creare un contatto con gli utenti per avvicinarli il pi\u00f9 possibile al nostro business.<\/p>\n

    …e del blog di Artera cosa ne pensate?<\/p>\n","protected":false},"excerpt":{"rendered":"

    Se volete che il vostro ecommerce abbia successo, dovete affiancargli un blog in cui vengano trattati temi legati in vario modo a ci\u00f2 che viene venduto sul sito. Ecco 5 consigli di shopify per rendere il vostro blog per ecommerce<\/strong> accattivante e fruibile.<\/p>\n","protected":false},"author":4,"featured_media":17101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[83],"tags":[123,72,131],"class_list":["post-16957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-blog","tag-e-commerce","tag-wordpress"],"yoast_head":"\n\u2022 Blog per ecommerce: ecco i 5 consigli di Shopify - Artera<\/title>\n<meta name=\"description\" content=\"Un ecommerce di successo ha sempre affiancato un blog: ecco 5 consigli di Shopify per rendere il vostro blog per ecommerce accattivante.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/ecommerce\/blog-per-ecommerce-5-consigli-shopify\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2022 Blog per ecommerce: ecco i 5 consigli di Shopify - 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