{"id":17227,"date":"2013-12-19T10:47:21","date_gmt":"2013-12-19T09:47:21","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=17227"},"modified":"2023-02-27T14:38:00","modified_gmt":"2023-02-27T14:38:00","slug":"viaggio-nei-jingle-e-negli-spot-natalizi","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/viaggio-nei-jingle-e-negli-spot-natalizi\/","title":{"rendered":"Viaggio nei jingle e negli spot natalizi anni &#8217;80"},"content":{"rendered":"<p>Ultimo post prima di concludere l\u2019anno su Artera all\u2019insegna dei ricordi e delle colonne sonore. In questo periodo natalizio, in cui \u00e8 fondamentale vivere e far affiorare sentimenti ed emozioni per comunicare il proprio prodotto o servizio, \u00e8 naturale essere bombardati da <strong>colonne sonore di spot pubblicitari<\/strong> che diventano nel tempo e negli anni dei tormentoni. Questo, lo sappiamo bene, non succede a tutti gli spot, dipende dalla potenza che hanno la melodia e il testo di rimanere nella mente dell\u2019utente.<\/p>\n<h2>Come deve essere un jingle per uno spot di successo?<\/h2>\n<p>Semplice, ritmato, con un ritornello (o un inciso) di facile memorizzazione. Alle volte il jingle si limita a concludere uno spot parlato con una piccola head line cantata, ma il vero successo lo si ha cantando tutti i trenta secondi che in media compongono una presenza pubblicitaria. Questo ci fa tornare al grande successo di alcuni <strong>jingle anni &#8217;80<\/strong>,\u00a0periodo in cui, insieme alla crescita esponenizale delle TV commerciali, si \u00e8 vissuto un vero e proprio boom di <strong>spot cantati<\/strong>. Io ero piccola, ma c\u2019ero e me li ricordo ancora tutti benissimo. Il punto \u00e8 che non ti mettevi a impararli, ma li memorizzavi in modo talmente automatico da renderti conto che li avevi nella testa e potevi cantarli e ricantarli. Alcuni di questi spot sono diventati dei grandi classici della storia dell\u2019ADV italiano tanto da essere ancora utilizzati e ricordati dalla maggioranza degli utenti. Io ne ho scelti tre.<\/p>\n<h2>Coca cola: ed \u00e8 subito flower-power<\/h2>\n<p><iframe title=\"Auguri Coca-Cola\" width=\"800\" height=\"600\" src=\"https:\/\/www.youtube.com\/embed\/muIl_tcE1uc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><br \/>\nIl mitico spot trasmesso negli anni &#8217;80 in Italia <em>&#8220;vorrei cantare insieme a voi&#8221;<\/em> \u00e8 stato trasmesso nel 1971 in America e si intitolava <em>&#8220;I&#8217;d Like To Buy The World a Coke&#8221;<\/em>. Diventato un must in quegli anni, \u00e8 rimasto nella mente di tutti, tanto da essere ormai associato a un canto natalizio pi\u00f9 che a uno spot.<\/p>\n<h2>Mister day: e la vecchia fattoria diventa natalizia<\/h2>\n<p><iframe title=\"Mister Day Natale merendine Parmalat 1988\" width=\"800\" height=\"600\" src=\"https:\/\/www.youtube.com\/embed\/IhVRYE9SkME?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><br \/>\nQuesto \u00e8 un esempio classico di come, utilizzando una melodia gi\u00e0 conosciuta e adattando le parole sia pi\u00f9 semplice riuscire a creare una canzone facilmente memorizzabile. Oggi credo che non esistano nemmeno pi\u00f9 le Mister day, ma ricordo grandi scorpacciate.<\/p>\n<h2>Ba ba ba Bauli<\/h2>\n<p><iframe title=\"Spot Bauli 1988\" width=\"800\" height=\"600\" src=\"https:\/\/www.youtube.com\/embed\/pA4PhLGE4Cc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><br \/>\nAncora oggi l&#8217;eco di <em>&#8220;ba ba ba&#8221;<\/em> fa scattare inesorabilmente la canzoncina anni &#8217;80 e, ancora oggi, Bauli \u00e8 uno dei pochi brand che continuano con lo spot cantato. Se ti dico solo <em>&#8220;a Natale puoi&#8221;<\/em>?\u00a0C&#8217;\u00e8 stata una fase solo musicale negli anni 2000, ma l&#8217;azienda ha deciso di tornare alle atmosfere natalizie cantate. Ecco lo spot del 2009 la cui canzone \u00e8 rimasta protagonista anche per gli anni successivi.<\/p>\n<p><iframe title=\"Spot natalizio &quot;Panettone Bauli&quot; - 2009\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/l_wXssO7lxM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>E tu ricordi altri <strong>spot natalizi<\/strong> che appena inizi a fischiettare ti trasportano nell&#8217;atmosfera natalizia? S\u00ec? Allora hai appena sperimentato su di te l&#8217;efficacia di una campagna ADV che dura nel tempo! Perch\u00e8 dietro a una canzoncina apparentemente banale e orecchiabile, si nasconde un lavoro e un progetto di un team che, evidentemente, ha lavorato bene.<\/p>\n<p>Buon Natale col tuo jingle preferito e arrivederci al 2014!<br \/>\n<strong>Rosa<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In questo periodo natalizio, in cui \u00e8 fondamentale far affiorare emozioni per comunicare il proprio prodotto o servizio, \u00e8 naturale essere bombardati da <strong>colonne sonore di spot pubblicitari<\/strong> che diventano nel tempo e negli anni dei tormentoni.<\/p>\n","protected":false},"author":4,"featured_media":17244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[79,205],"class_list":["post-17227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-advertising","tag-comunicazione"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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