{"id":17234,"date":"2013-12-20T10:20:53","date_gmt":"2013-12-20T09:20:53","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=17234"},"modified":"2023-02-27T14:37:59","modified_gmt":"2023-02-27T14:37:59","slug":"preparare-un-ecommerce-per-natale-8-consigli","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/ecommerce\/preparare-un-ecommerce-per-natale-8-consigli\/","title":{"rendered":"Preparare un ecommerce per Natale: 8 consigli +1"},"content":{"rendered":"

Il Natale \u00e8 il periodo dei regali e degli acquisti: per quasi tutti gli ecommerce sono i giorni pi\u00f9 importanti dell’anno. I siti si rifanno il look e propongono nuove promozioni. Non sai da dove partire? Ecco qualche consiglio per preparare un ecommerce per Natale<\/strong>.<\/p>\n

Come preparare il proprio ecommerce per Natale?<\/h2>\n
    \n
  1. Pu\u00f2 sembrare strano ma per molte persone “l’aria di Natale” spinge all’acquisto e quindi pu\u00f2 essere utile aggiornare la grafica<\/strong> del sito (parzialmente!) per renderla pi\u00f9 invernale, anche con l’ausilio di alcuni template o plugin che sono disponibili per i maggiori CMS (come ad esempio PrestaShop).<\/li>\n
  2. Sempre riguardo la visualizzazione \u00e8 molto importante avere una versione mobile<\/strong> del sito (se non un’applicazione) perfettamente funzionante dato che sempre pi\u00f9 e-shopper acquistano tramite smartphone o tablet.<\/li>\n
  3. Risulta molto importante portare avanti ed ampliare le proprie campagne marketing con l’invio di newsletter con sconti<\/strong> eccezionali solo per il periodo natalizio. In queste, \u00e8 di fondamentale importanza l’indicazione del termine della promozione e delle tempistiche di consegna.<\/li>\n
  4. Le tempistiche di consegna, per il mese di dicembre, dovrebbero essere ridotte a 24h per risultare pi\u00f9 appetibili agli occhi dei clienti dato che, secondo diverse ricerche, sta diventando abitudine acquistare i regali dopo il 16 dicembre.<\/li>\n
  5. Non dimenticate poi le campagne sui social<\/strong>!<\/li>\n
  6. Ovviamente invogliare il cliente ad acquistare senza avere a disposizione il prodotto richiesto non \u00e8 una buona strategia. Quindi aumentate le vostre scorte<\/strong> (non di tutto il magazzino, ma di quei prodotti che sapete essere molto richiesti sotto Natale o per i quali avete iniziato una forte campagna con importanti sconti).<\/li>\n
  7. Sarebbe un’ottima cosa rafforzare il servizio clienti<\/strong> per seguire in ogni passo gli utenti che abbiano bisogno di assistenza.<\/li>\n
  8. Ultimo, ma non ultimo: mantenete scattante il vostro sito. Un sito lento<\/strong> non sar\u00e0 mai un e-commerce di successo e a dicembre il traffico verso il vostro sito potrebbe (si spera!) subire un aumento notevole e voi dovete garantire che il sito non abbia un down. Se volete il vostro sito veloce e sicuro perch\u00e9 non date uno sguardo alle nostre proposte?<\/li>\n<\/ol>\n

    Per concludere, ricordate di mandare gli auguri a tutti i vostri clienti: niente promozioni, ma qualcosa di simpatico che vi faccia guadagnare punti ai loro occhi!<\/p>\n","protected":false},"excerpt":{"rendered":"

    Il Natale \u00e8 il periodo dei regali e degli acquisti: per quasi tutti gli ecommerce sono i giorni pi\u00f9 importanti dell’anno. I siti si rifanno il look e propongono nuove promozioni. Non sai da dove partire? Ecco qualche consiglio per preparare un ecommerce per Natale<\/strong>.<\/p>\n","protected":false},"author":4,"featured_media":17250,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[83],"tags":[72,351,92,145,48],"class_list":["post-17234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-e-commerce","tag-guida-ecommerce-natale","tag-magento","tag-prestashop","tag-web-marketing-1"],"yoast_head":"\nPreparare un Ecommerce per Natale: 8 consigli + 1 - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Il Natale per tutti gli ecommerce \u00e8 il periodo pi\u00f9 importante dell'anno: ecco qualche consiglio per preparare un ecommerce per Natale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/ecommerce\/preparare-un-ecommerce-per-natale-8-consigli\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Preparare un Ecommerce per Natale: 8 consigli + 1 - 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