{"id":17256,"date":"2014-01-07T10:05:36","date_gmt":"2014-01-07T09:05:36","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=17256"},"modified":"2023-02-27T14:37:59","modified_gmt":"2023-02-27T14:37:59","slug":"copywriting-tool-gli-strumenti-essenziali-per-il-web-writer","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/copywriting-tool-gli-strumenti-essenziali-per-il-web-writer\/","title":{"rendered":"Copywriting tool: gli strumenti essenziali per il web writer"},"content":{"rendered":"<p>Quando si decide di scrivere un articolo, un post sul proprio blog o comunque un qualsiasi testo sul web, si spera che molte persone lo leggano. Possiamo farlo per passione, oppure per lavoro. Magari dobbiamo farlo per forza, anche se non saremmo portati a scrivere di getto. Quindi, soprattutto in questo caso, dobbiamo utilizzare gli strumenti giusti, quelli che ci aiutano a <strong>editare il testo<\/strong> in maniera migliore.<\/p>\n<p>Ormai i <strong>copywriting tool<\/strong> per web writers sono tantissimi e ognuno pu\u00f2 avere delle preferenze in merito. Tuttavia, personalmente, mi sento di consigliarne alcuni che secondo me sono essenziali, soprattutto se si deve scrivere spesso. Vediamoli assieme.<\/p>\n<ul>\n<li><strong>OpenOffice<\/strong>: questo software \u00e8 molto simile al comunissimo (e non free) Microsoft Office. In particolare, lo strumento OpenOffice Writer offre le stesse caratteristiche di Word.<\/li>\n<li><strong>Evernote<\/strong>: questo utilissimo software gratuito, una volta scaricato ed installato, necessita di registrazione. Dopo queste semplici azioni, potremmo salvare singole parti di un testo (qualsiasi cosa abbia colpito la vostra attenzione sul web), condividerle o commentarle. Supportato da molte piattaforme permette di sincronizzare i singoli device (che essi usino\u00a0Microsoft Windows, iOS, Mac OS X o Android) con le note salvate tramite il nostro account.<\/li>\n<li><strong>Ulysses III 1.1<\/strong>: creato per Mac e iOS, questo programma di videoscrittura \u00e8 sicuramente meno intuitivo di altri. Tuttavia una volta che ci sia ha preso dimestichezza, pu\u00f2 essere di grande aiuto, anche solo con la nuova modalit\u00e0 editing. Un&#8217;altra caratteristica secondo me interessante \u00e8 la possibilit\u00e0 di organizzare meglio il proprio lavoro, con diverse project notes.<\/li>\n<li><strong>Mellel<\/strong>: questo tool \u00e8 particolarmente indicato a chi si trova ad avere che fare con centinaia di pagine, siano esse un e-book o altri documenti. Ricco di interessanti tools, ci faciliter\u00e0 il lavoro quando dovremmo ritrovare tra tutte quelle parole, ci\u00f2 che stiamo cercando.<\/li>\n<li><strong>StoryMill<\/strong>: se il nostro testo \u00e8 un lungo e-book ricco di personaggi e situazioni, questo \u00e8 lo strumento che ci serve. Permette tra l&#8217;altro di creare delle vere e proprie cartelle per ogni protagonista del racconto. Peccato non sia free.<\/li>\n<li><strong>Google drive<\/strong>: utilizzabile da qualsiasi device e browser \u00e8 il servizio gratuito di Google che mette a disposizione fino a 15GB\u00a0per conservare e condividere i vostri documenti.<\/li>\n<li><strong>Google Semantic<\/strong>: sempre da Google, viene fornito questo strumento per aiutarci con l&#8217;uso dei sinonimi, perch\u00e8 \u00e8 sempre meglio fornire al lettore un testo grammaticamente corretto ed accattivante. Questo tool infatti \u00e8 particolarmente indicato a chi \u00e8 attento anche alla SEO.<\/li>\n<\/ul>\n<p>E voi, quali strumenti utilizzate per i vostri articoli?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si pu\u00f2 scrivere un testo per passione, per lavoro o per forza. Quindi, soprattutto in questo ultimo caso, dobbiamo utilizzare gli strumenti giusti, quelli che ci aiutano a <strong>editare il testo<\/strong> in maniera migliore.<\/p>\n","protected":false},"author":4,"featured_media":17262,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[123,206,293,128],"class_list":["post-17256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-blog","tag-contenuti","tag-copywriting","tag-lavoro-digitale"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Copywriting Tool Essenziali per il Web Writer - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Scrivere sul web pu\u00f2 sembrare pi\u00f9 facile, se si utilizzano i copywriting tool giusti: Openoffice, Evernote, Ulysses III e molti altri...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/copywriting-tool-gli-strumenti-essenziali-per-il-web-writer\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Copywriting Tool Essenziali per il Web Writer - blog.artera.net\" \/>\n<meta property=\"og:description\" content=\"Scrivere sul web pu\u00f2 sembrare pi\u00f9 facile, se si utilizzano i copywriting tool giusti: Openoffice, Evernote, Ulysses III e molti altri...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.artera.net\/it\/marketing\/copywriting-tool-gli-strumenti-essenziali-per-il-web-writer\/\" \/>\n<meta property=\"og:site_name\" content=\"Artera\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/artera.net\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-07T09:05:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-27T14:37:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.artera.net\/wp-content\/uploads\/2013\/12\/copywriting-tool.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sergio Ravera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sergio Ravera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/copywriting-tool-gli-strumenti-essenziali-per-il-web-writer\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/copywriting-tool-gli-strumenti-essenziali-per-il-web-writer\\\/\"},\"author\":{\"name\":\"Sergio Ravera\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#\\\/schema\\\/person\\\/48ffb6b3727677643fbfd3ecf0a10aa0\"},\"headline\":\"Copywriting tool: gli strumenti essenziali per il web writer\",\"datePublished\":\"2014-01-07T09:05:36+00:00\",\"dateModified\":\"2023-02-27T14:37:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/copywriting-tool-gli-strumenti-essenziali-per-il-web-writer\\\/\"},\"wordCount\":415,\"commentCount\":4,\"publisher\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/copywriting-tool-gli-strumenti-essenziali-per-il-web-writer\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2013\\\/12\\\/copywriting-tool.jpg\",\"keywords\":[\"blog\",\"contenuti\",\"copywriting\",\"lavoro digitale\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/copywriting-tool-gli-strumenti-essenziali-per-il-web-writer\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/copywriting-tool-gli-strumenti-essenziali-per-il-web-writer\\\/\",\"url\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/copywriting-tool-gli-strumenti-essenziali-per-il-web-writer\\\/\",\"name\":\"Copywriting Tool Essenziali per il Web Writer - 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