{"id":17277,"date":"2014-01-09T09:51:16","date_gmt":"2014-01-09T08:51:16","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=17277"},"modified":"2023-02-27T14:37:58","modified_gmt":"2023-02-27T14:37:58","slug":"instagram-il-social-photo-sharing-continua-espansione","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/instagram-il-social-photo-sharing-continua-espansione\/","title":{"rendered":"Instagram: il social photo-sharing in continua espansione"},"content":{"rendered":"<p>Instagram ha solo 3 anni e qualche mese. Nato da un\u2019idea di \u00a0Kevin Systrom e Mike Krieger il 6 ottobre 2010, oggi \u00e8 la piattaforma di <strong>social photo-sharing<\/strong> pi\u00f9 famosa e usata al mondo. Piccolo certo, ma con alle spalle una grande evoluzione: dall\u2019inizio, quando si limitava alla condivisione di sole foto (con una diffusione in soli due mesi di ben 1.000.000 di utenti), fino all\u2019ultima novit\u00e0 introdotta lo scorso dicembre l&#8217;<strong>Instagram Direct Message<\/strong> che permette di inviare foto con un messaggio privato ai singoli utenti.<\/p>\n<p>La potenza di Instagram, cos\u00ec come per Twitter \u00e8 racchiusa in due punti fondamentali:<\/p>\n<ul>\n<li>Il primo e pi\u00f9 tecnico \u00e8 l\u2019<strong>utilizzo dell\u2019hashtag<\/strong> che permette la ricerca globale delle foto e quindi la possibilit\u00e0 di utilizzare le stesse per contest, eventi e per la condivisione in gruppi.<\/li>\n<li>Il secondo, che definirei pi\u00f9 psicologico, \u00e8 la <strong>voglia di condivisione<\/strong> di immagini e attimi di vita: dal <em>selfie<\/em> pi\u00f9 sfrenato (la moda dell\u2019autoscatto in ogni dove), al paesaggio, al food (per la serie <em>&#8220;sto mangiando questo&#8221;<\/em>) e al fashion che rimangono i grandi must del mondo dei social media in generale.<\/li>\n<\/ul>\n<p>Se \u00e8 vero, cos\u00ec come affermano molti psicologi, che la potenza e il pericolo dei social sta nella <strong>necessit\u00e0 di pubblicare e condividere<\/strong> qualcosa per avere conferme sulla propria esistenza (<em>&#8220;io esisto se tu mi approvi&#8221;<\/em> diventando follower ed interagendo con me), \u00e8 altres\u00ec vero che la fortuna di Instagram \u00e8 stata quella di aver intuito per primo che fare una foto \u00e8 fermare un attimo, ma non un attimo qualsiasi, un attimo della mia vita della quale ti faccio partecipe. Come? Condividendo all\u2019interno di Instagram e contemporaneamente sui pi\u00f9 forti social, ovvero Facebook e Twitter, con un solo click.<\/p>\n<p>Polemiche inutili quelle nate inevitabilmente tra i puristi della foto che hanno gridato allo scandalo perch\u00e9 <em>&#8220;le foto via instagram non sono considerate professionali&#8221;<\/em>. Io credo che i due mondi possano convivere tranquillamente per due motivi: nascono da due concetti e per finalit\u00e0 e utilizzi differenti (non user\u00f2 mai uno smartphone per fare uno stil life per intenderci) e poi, sinceramente, io sono convinta che\u00a0<a href=\"http:\/\/it.wikipedia.org\/wiki\/Chris_Anderson\" target=\"_blank\" rel=\"noopener noreferrer\">Chris Anderson<\/a>\u00a0abbia ragione quando dice che ormai <em>&#8220;siamo tutti makers&#8221;<\/em>, ovvero produttori di contenuti. Perch\u00e9 quindi rimanere ancorati a vecchi schemi pensando che la foto via smartphone non sia \u2018di qualit\u00e0\u2019 o a volte anche migliore?<\/p>\n<p>In effetti, le continue migliorie tecniche che la piattaforma di <strong>social photo-sharing<\/strong> ha attuato in questi anni gli stanno dando ragione: oggi siamo a circa 150 milioni di utenti attivi, 16 bilioni di foto pubblicate, 1,2 bilioni di like ogni giorno, con una media di 55 milioni di foto condivise al giorno.<\/p>\n<p>Oggi Instagram permette di apportare piccole modifiche alla foto scattata e di alcune migliorie tecniche, compresa l&#8217;<strong>applicazione di filtri<\/strong> che rendono le foto automaticamente pi\u00f9 o meno contrastate o possono donare effetti vintage. \u00c8 possibile <strong>produrre mini-video<\/strong>, <strong>taggare persone<\/strong> e, grazie alla connessione con altri social, <strong>cercare<\/strong> automaticamente i propri contatti. Da novembre 2012 i profili sono visualizzabili anche via web, basta inserire l\u2019url composto da <em>instagram.com\/nomeutente<\/em>.<\/p>\n<h2>Ma per Instagram il business dov&#8217;\u00e8?<\/h2>\n<p>A novembre 2013 Instagram lancia <strong>foto e video sponsorizzati<\/strong> e, facendo un passetto indietro, non va di certo dimenticato che nell\u2019aprile 2012 Instagram \u00e8 stato acquistato da un &#8216;certo&#8217; Facebook. Che Mark ci veda lungo lo sappiamo tutti, no? Speriamo solo che non combini qualche scherzetto come ha appena fatto su Facebook (il cambio dell&#8217;algoritmo ha diminuito notevolmente la visibilit\u00e0 delle fan-page obbligando cos\u00ec all&#8217;acquisto di ADV per essere letti e visitati).<\/p>\n<p>Attendiamo qui e vediamo cosa ci riserver\u00e0 il futuro. Nel frattempo continuiamo a usare Instagram divertendoci e appassionandoci al social photo-sharing, ma vi prego, piano con quei selfie che dopo un po&#8217;&#8230;<br \/>\n<strong>Rosa<\/strong><\/p>\n<p><em>photo credit: <a href=\"http:\/\/www.flickr.com\/photos\/haagsuitburo\/7526290286\/\" target=\"_blank\" rel=\"noopener noreferrer\">Haags Uitburo<\/a> via <a href=\"http:\/\/photopin.com\" target=\"_blank\" rel=\"noopener noreferrer\">photopin<\/a> CC<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram ha solo 3 anni e qualche mese. Nato da un\u2019idea di \u00a0Kevin Systrom e Mike Krieger il 6 ottobre 2010, oggi \u00e8 la piattaforma di <strong>social photo-sharing<\/strong> pi\u00f9 famosa e usata al mondo, scopriamo insieme perch\u00e9.<\/p>\n","protected":false},"author":4,"featured_media":17278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[354,35],"class_list":["post-17277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-instagram","tag-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram: il social photo-sharing in espansione - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Instagram ha solo 3 anni e qualche mese, ma nonostante tutto oggi \u00e8 la piattaforma di social photo-sharing pi\u00f9 famosa e usata al mondo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/instagram-il-social-photo-sharing-continua-espansione\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram: il social photo-sharing in espansione - blog.artera.net\" \/>\n<meta property=\"og:description\" content=\"Instagram ha solo 3 anni e qualche mese, ma nonostante tutto oggi \u00e8 la piattaforma di social photo-sharing pi\u00f9 famosa e usata al mondo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.artera.net\/it\/marketing\/instagram-il-social-photo-sharing-continua-espansione\/\" \/>\n<meta property=\"og:site_name\" content=\"Artera\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/artera.net\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-09T08:51:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-27T14:37:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.artera.net\/wp-content\/uploads\/2014\/01\/instagram.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sergio Ravera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sergio Ravera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/instagram-il-social-photo-sharing-continua-espansione\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/instagram-il-social-photo-sharing-continua-espansione\\\/\"},\"author\":{\"name\":\"Sergio Ravera\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#\\\/schema\\\/person\\\/48ffb6b3727677643fbfd3ecf0a10aa0\"},\"headline\":\"Instagram: il social photo-sharing in continua espansione\",\"datePublished\":\"2014-01-09T08:51:16+00:00\",\"dateModified\":\"2023-02-27T14:37:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/instagram-il-social-photo-sharing-continua-espansione\\\/\"},\"wordCount\":624,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/instagram-il-social-photo-sharing-continua-espansione\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2014\\\/01\\\/instagram.jpg\",\"keywords\":[\"Instagram\",\"social network\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/instagram-il-social-photo-sharing-continua-espansione\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/instagram-il-social-photo-sharing-continua-espansione\\\/\",\"url\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/instagram-il-social-photo-sharing-continua-espansione\\\/\",\"name\":\"Instagram: il social photo-sharing in espansione - 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