{"id":17294,"date":"2014-01-13T09:22:41","date_gmt":"2014-01-13T08:22:41","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=17294"},"modified":"2023-02-27T14:37:57","modified_gmt":"2023-02-27T14:37:57","slug":"organizzare-un-piano-editoriale-per-un-blog","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/organizzare-un-piano-editoriale-per-un-blog\/","title":{"rendered":"Come e perch\u00e8 organizzare un piano editoriale per un blog"},"content":{"rendered":"<p>Quando si inizia a scrivere sul web, anche solo nel proprio blog personale, la fretta di affermarsi e di far conoscere le nostre idee pu\u00f2 prendere il sopravvento su tutto, anche sulla <strong>strategia<\/strong> da adottare. Scrivere per piacere o per ricevere piccoli risultati, dopo aver acquisito lettori fissi \u00e8 una tentazione che pu\u00f2 soddisfare chiunque voglia rimanere un blogger &#8220;per passione&#8221;.<\/p>\n<p>Il <strong>web writer di professione<\/strong>, al contrario, necessita di un <strong>piano editoriale<\/strong> per il proprio blog, per poter interagire meglio con i propri lettori e ottenere buoni risultati. Proprio come il redattore di un\u00a0magazine, egli deve porsi dei quesiti e trovarne le risposte. Ma cosa ci si deve chiedere quindi, per creare un piano editoriale efficace? Vediamolo assieme.<\/p>\n<ul>\n<li><strong>Qual \u00e8 il target<\/strong>? A chi \u00e8 rivolto il mio blog? Chi legge e commenta ci\u00f2 che scrivo? Chi interagisce con\u00a0me nei social legati al mio sito? Importantissima \u00e8 l&#8217;individuazione del nostro pubblico: se lo si conosce a fondo, sar\u00e0 pi\u00f9 difficile deluderlo.<\/li>\n<li><strong>Qual \u00e8 il mio obbiettivo<\/strong>? Cosa mi aspetto dal blog? Voglio raggiungere pi\u00f9 lettori possibili, ma perch\u00e9? Per semplice desiderio di popolarit\u00e0, perch\u00e9 voglio collaborare con aziende o pubblicizzare un mio prodotto? Capire cosa vogliamo dal blog \u00e8 un altro passo molto importante per la realizzazione dello stesso.<\/li>\n<li><strong>Chi sono\u00a0i miei concorrenti<\/strong>? Quali sono i loro punti di forza e le loro debolezze? Conoscere i nostri antagonisti pu\u00f2 renderci il compito pi\u00f9 facile, se vogliamo essere i migliori nel nostro settore.<\/li>\n<li><strong>Quali fonti devo scegliere<\/strong>? Il nostro blog pu\u00f2 parlare di moda, di tecnologia o di argomenti squisitamente di nicchia: qualsiasi sia il tema una cosa non cambia, le fonti. Le fonti devono essere attendibili, serie e dobbiamo poterne usufruire ogni volta che ne necessitiamo. Per questo vanno scelte con estrema cura.<\/li>\n<li><strong>Quanto scrivere<\/strong>? La frequenza con la quale aggiorniamo il blog \u00e8 un fattore molto importante. Ci sono blogger diventati famosi anche se pubblicano post una volta alla settimana e altri che scrivono ogni giorno. Qual \u00e8 la frequenza giusta? Quella che siamo in grado di rispettare: la periodicit\u00e0 \u00e8 la cosa pi\u00f9 importante. &Egrave; infatti controproducente aggiornare il nostro blog con tre post al giorno e poi lasciarlo a se stesso per due settimane. Confonde il lettore e basta.<\/li>\n<li><strong>Quale importanza dare ai contenuti<\/strong>? La massima. Il blog deve essere estremamente curato in questo campo. Non fatevi prendere mai dalla pigrizia e scrivete al meglio. Scegliete anche un &#8220;tono&#8221; ovvero come approcciarvi al lettore, la persona pi\u00f9 importante assieme a voi, quando scrivete online. Volete trattarlo da amico? Oppure preferite rimanere pi\u00f9 professionali? Scrivete di conseguenza.<\/li>\n<\/ul>\n<p>Spero che questa piccola guida vi sia utile. A mio avviso questi semplici quesiti aiutano a creare un piano editoriale e portano ad un blogging migliore. E voi, che ne pensate?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il web writer di professione necessita di un <strong>piano editoriale<\/strong> per il proprio blog, per poter interagire meglio con i propri lettori e ottenere buoni risultati. Proprio come il redattore di un\u00a0magazine, egli deve porsi dei quesiti e trovarne le risposte.<\/p>\n","protected":false},"author":4,"featured_media":17299,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[123,293,355],"class_list":["post-17294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-blog","tag-copywriting","tag-piano-editoriale"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Organizzare un piano editoriale per un blog - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Il web writer necessita di un piano editoriale per il proprio blog, per interagire meglio con i propri lettori e ottenere buoni risultati.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/organizzare-un-piano-editoriale-per-un-blog\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Organizzare un piano editoriale per un blog - 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