{"id":17339,"date":"2014-01-23T09:50:40","date_gmt":"2014-01-23T08:50:40","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=17339"},"modified":"2023-02-27T14:37:55","modified_gmt":"2023-02-27T14:37:55","slug":"social-e-tensione-evolutiva-visual-il-caso-dell-app-jelly","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/social-e-tensione-evolutiva-visual-il-caso-dell-app-jelly\/","title":{"rendered":"I social, la &#8220;tensione evolutiva visual&#8221; e il caso dell&#8217;app Jelly"},"content":{"rendered":"<p>\u00c8 notizia di qualche giorno fa che Biz Stone, co-founder di Twitter lancia un&#8217;app per Android e iOS: Jelly. Non \u00e8 mio lavoro parlare di tecnologia, app o nuove piattaforme da un punto di vista tecnico (se vuoi ecco l\u2019articolo su <a href=\"http:\/\/www.wired.it\/mobile\/app\/2014\/01\/10\/come-funziona-jelly\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Wired<\/em><\/a>). Quello che mi interessa \u00e8 l\u2019analisi di questa nuova <strong>tensione evolutiva verso il visual<\/strong> che stiamo respirando nel mondo dei social network.<\/p>\n<p>Sappiamo che esistono social network basati sulle immagini come Instagram e Pinterest che, quotidianamente, sfornano novit\u00e0 per migliorare la user experience del proprio utente. Anche i titani Facebook, Twitter e Google Plus, nell\u2019ultimo periodo, hanno implementato funzioni e funzioanlit\u00e0 legate alle immagini, alla loro visibilit\u00e0 e alla visualizzazione.<\/p>\n<p>Sul mio blog #futurosemplice <a href=\"http:\/\/www.futurosemplice.net\/visual-marketing-limmagine-veramente-oggetto\" target=\"_blank\" rel=\"noopener noreferrer\">ho parlato proprio questa settimana<\/a> del libro <em>&#8220;L\u2019immagine \u00e8 un oggetto&#8221;<\/em>, evidenziando come la visione proposta dall\u2019autore sia stata per me illuminante. Un\u2019immagine, oggi, diventa un oggetto perch\u00e9 <strong>simbolo comunicativo che rimanda a qualcosa<\/strong>. Esiste perch\u00e9 condiviso o meglio \u00e8 condiviso e quindi esiste.<\/p>\n<h2>Ma questa nuova app cosa c\u2019entra?<\/h2>\n<p>Jelly rappresenta l\u2019ennesima <em>scoperta dell\u2019acqua calda che riesce a diventare una fontana d\u2019oro<\/em>, ovvero quella capaci\u00e0 che pochi hanno di intuire dinamiche elementari per concretizzarle in business. Qui, l\u2019<strong>immagine non \u00e8 pi\u00f9 accessorio<\/strong>, ma elemento principale e strumento per veicolare il messaggio. Quale messaggio? Una ricerca, una domanda alla quale vorremmo dare risposta. Hai in mente Yahoo Answer? Ecco, per\u00f2 fatto con immagini. Qui sta l\u2019ennesima <strong>spinta globale al visual estremo<\/strong>: per domandare qualcosa utilizzo un\u2019immagine, per rispondere utilizzo un\u2019immagine. E la parola, la scrittura?<\/p>\n<h2>Non \u00e8 quello che sai, ma chi conosci che \u00e8 importante<\/h2>\n<p>Intendiamoci, il concept espresso sul sito ufficiale \u00e8 reale e lo condivido in pieno (ecco una piccola sintesi):<br \/>\n<cite>L&#8217;umanit\u00e0 \u00e8 connessa come mai \u00e8 successo prima e dai famosi 6 gradi di separazione siamo scesi a 4. Non \u00e8 difficile immaginare che la societ\u00e0 sar\u00e0 composta sempre pi\u00f9 da gente che si aiuta a vicenda proprio perch\u00e8 collegata.<\/cite><br \/>\n<cite>Jelly cambia il modo attraverso il quale troviamo risposte, perch\u00e9 utilizza le immagini,<strong> il visual per domandare e sfrutta la connessione con le persone<\/strong> nelle nostre reti sociali. Inoltre, il meccanismo social la fa diventare tutto divertente perch\u00e9 l\u2019immagine annessa a domanda potr\u00e0 essere condivisa e ricondivisa.<\/cite><br \/>\n<cite>Come dice\u00a0Albert Einstein &#8216;l&#8217;informazione non \u00e8 conoscenza . La conoscenza \u00e8 l&#8217;applicazione delle informazioni da reale esperienza umana\u2019. Questo equivale a dire \u2018non \u00e8 quello che sai, ma chi conosci che \u00e8 importante\u2019 \u00a0<strong>non pi\u00f9 quindi un algoritmo<\/strong> ti restituisce la risposta ma, una persona e lo far\u00e0 perch\u00e9 conosce la risposta.<\/cite><\/p>\n<h2>E il futuro fatto di visual come sar\u00e0?<\/h2>\n<p>A questo punto inizio realmente a riflettere sul futuro della comunicazione: quali saranno le conseguenze di questa tendenza <strong>total visual<\/strong>? Torneremo a parlarci per immagini? Siamo sicuri che non ci stiamo perdendo nulla? O ancora, quanto potr\u00e0 rispondere a una domanda un&#8217;immagine? Quanto \u00e8 comunque <strong>relativa e soggetta a nostre personali interpretazioni<\/strong> che dipendono anche dallo humor di una giornata, dalla nostra esperienza e non solo da quella di chi ci sta inviando quel visual?<\/p>\n<p>Ti \u00e8 mai capitato di prendere un\u2019immagine e di pensare &#8220;wow che bella&#8221;, rivederla dopo qualche tempo e dire &#8220;mamma mia \u00e8 orribile&#8221;? Noi cambiamo, mutiamo e <strong>la parola ci aiuta a descrivere le nostre sensazioni<\/strong>. La <strong>perfetta integrazione visual e copy<\/strong> sar\u00e0 destinata a mutare e morire?<\/p>\n<p>Che dici, son domande troppo drastiche? Per\u00f2 tutto sembra marciare in una direzione, non credi?<br \/>\n<strong>Rosa<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c8 notizia di qualche giorno fa che Biz Stone, co-founder di Twitter lancia un&#8217;app per Android e iOS: Jelly. Quello che mi interessa \u00e8 l\u2019analisi di questa nuova <strong>tensione evolutiva verso il visual<\/strong> che stiamo respirando nel mondo dei social network.<\/p>\n","protected":false},"author":4,"featured_media":17360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[314,196,35],"class_list":["post-17339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-applicazioni","tag-immagini","tag-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social, tensione evolutiva visual e l&#039;app Jelly - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Sui social network siamo immersi in una &quot;tensione evolutiva visual&quot;. 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