{"id":17491,"date":"2014-02-10T15:28:50","date_gmt":"2014-02-10T15:28:50","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=17491"},"modified":"2023-02-27T14:37:50","modified_gmt":"2023-02-27T14:37:50","slug":"4-strumenti-per-un-buon-customer-care","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/4-strumenti-per-un-buon-customer-care\/","title":{"rendered":"4 strumenti per un buon Customer Care"},"content":{"rendered":"<p>Il cliente ha sempre ragione? A volte s\u00ec, a volte no, ma certamente \u00e8 molto importante per un\u00a0freelance o un&#8217;agenzia\u00a0web. &Egrave; per questo che l&#8217;approccio con il contraente \u00e8 di <strong>fondamentale importanza<\/strong>, anche per un lavoro che si svolga quasi interamente grazie ad internet.<\/p>\n<p>Dopo il colloquio iniziale potremmo non vedere i nostri clienti per mesi (fino alla conclusione del lavoro), potremmo sentirli per problemi con il servizio\/prodotto da noi fornito oppure potrebbero ricontattarci per affidarci un altro incarico. Il <strong>customer care<\/strong> \u00e8 perci\u00f2 una parte molto importante del nostro lavoro. Non \u00e8 solamente un servizio in pi\u00f9 fornito dalla nostra azienda, bens\u00ec uno strumento per relazionarci nel miglior modo con un cliente, un metodo per &#8220;fidelizzarlo&#8221; e magari per ricevere feedback positivi.<\/p>\n<p>Possiamo avere\u00a0un approccio scritto (email e social network), orale (telefono e skype) oppure face to face (videoconferenza e visita al cliente). In tutti questi casi bisogna evitare di standardizzare i clienti (ognuno di loro \u00e8 diverso), ma \u00e8 sempre utile capire cosa pensano di noi anche grazie ad un semplice <strong>questionario<\/strong> da compilare. Sarebbe inoltre fondamentale creare una <strong>scheda cliente<\/strong>, non solo per il nostro uso personale, ma anche per far sentire unico ed importante chi si \u00e8 rivolto a noi per un lavoro.<\/p>\n<p>Ci sono per\u00f2 strumenti\u00a0che il contraente pu\u00f2 usare da solo, come ad esempio le <strong>FAQ<\/strong> nel\u00a0sito della nostra azienda. Far capire l&#8217;importanza del nostro lavoro e spiegare chiaramente cosa facciamo \u00e8 molto importante, perci\u00f2 prestiamo particolare attenzione quando scriviamo queste chiare e semplici domande\/risposte. Uno strumento in pi\u00f9 \u00e8 anche l&#8217;uso della <strong>chat online<\/strong>, dove siamo reperibili in orari anche diversi da quelli d&#8217;ufficio. La buona reperibilit\u00e0 \u00e8 fondamentale per venire incontro alle esigenze del cliente.<\/p>\n<p>Questa \u00e8 la teoria, ma la pratica spesso rileva problemi relazionali di vario genere, che possiamo gestire comunque al meglio. Se siamo pazienti, positivi e crediamo noi stessi nella qualit\u00e0 del servizio che offriamo, anche il pi\u00f9 scorbutico dei clienti lo potr\u00e0 percepire. Ricordiamoci infine che l&#8217;estrema <strong>professionalit\u00e0<\/strong> con la quale ci approcciamo a chi si rivolge a noi per un lavoro, ci permetter\u00e0 non solo di avere un cliente estremamente soddisfatto. Egli infatti torner\u00e0, ci far\u00e0 pubblicit\u00e0 parlando bene di noi sul web e altre aziende chiederanno la nostra collaborazione, facendoci lavorare sempre di pi\u00f9 (e si spera sempre meglio).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il cliente ha sempre ragione? A volte s\u00ec, a volte no, ma certamente \u00e8 molto importante per un\u00a0freelance o un&#8217;agenzia. &Egrave; per questo che l&#8217;approccio con il cliente, il <strong>customer care<\/strong>, \u00e8 di fondamentale importanza.<\/p>\n","protected":false},"author":4,"featured_media":17494,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[252,328,205,255,278],"class_list":["post-17491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-business-strategy","tag-chat","tag-comunicazione","tag-customer-care","tag-faq"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 4 strumenti per un buon Customer Care - Artera<\/title>\n<meta name=\"description\" content=\"Questionari, schede cliente, FAQ e telefono\/email. 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