{"id":17499,"date":"2014-02-18T10:49:24","date_gmt":"2014-02-18T09:49:24","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=17499"},"modified":"2023-02-27T14:37:25","modified_gmt":"2023-02-27T14:37:25","slug":"cara-azienda-non-pensare-di-essere-social-fallo-e-basta","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/cara-azienda-non-pensare-di-essere-social-fallo-e-basta\/","title":{"rendered":"Cara azienda, non pensare di essere social, fallo e basta!"},"content":{"rendered":"

\u201cNon pensare di fare arte, falla e basta. Lascia che siano gli altri a decidere se \u00e8 buona o cattiva, se gli piace\u00a0o gli faccia schifo. Intanto mentre gli altri sono l\u00ec a decidere tu fai ancora pi\u00f9 arte.\u201d (Andy Warhol)<\/cite><\/p>\n

Questa \u00e8 una delle frasi pi\u00f9 celebri di Andy Warhol, esponente della pop art che ha fatto del prodotto massificato e commercializzato il proprio focus artistico. Quando l\u2019ho letta ho pensato subito al mondo dei social network<\/strong>. Se Warhol con una polaroid \u00e8 riuscito a fare e a creare tutto il bagaglio artistico che ci ha lasciato, cosa avrebbe fatto oggi con uno smartphone? Cosa avrebbe pensato dei #selfie lui che di autoritratti ne andava pazzo? E infine come avrebbe vissuto la rivoluzione culturale che i social network hanno ispirato?<\/p>\n

\"social<\/p>\n

E se cambiassi le parole della sua frase e la facessi diventare cos\u00ec?<\/p>\n

\u201cNon pensare di essere social<\/strong>, fallo e basta. Lascia che siano gli altri a decidere se \u00e8 buono o cattivo, se gli piace\u00a0o gli faccia schifo. Intanto mentre gli altri sono l\u00ec a decidere tu sii ancora pi\u00f9 social.\u201d<\/cite><\/p>\n

Il concetto viene trasferito su un mondo che a lui era ovviamente sconosciuto, ma quanta realt\u00e0 in questa frase?<\/p>\n

Non pensare di essere social, fallo e basta!<\/h2>\n

L’essere social \u00e8 una dote innata<\/strong> propria di chi riesce a comunicare. Io ormai ne sono certa, col tempo si pu\u00f2 imparare e affinare grazie alla pratica al cambiamento culturale. Chi si ostina a fermarsi a regole, numeri, quantit\u00e0 di follower o visite, applica una strategia perdente. I risultati sono importanti, per carit\u00e0, ma iniziare un cammino nei social focalizzando tempo e risorse nel fare pi\u00f9 che nell\u2019essere social, \u00e8 una strategia fallimentare. Lo conosci vero il mio “manifesto della vera azienda social oriented”<\/a>?<\/p>\n

Lascia che siano gli altri a decidere se \u00e8 buono o cattivo, se gli piace\u00a0o gli faccia schifo<\/h2>\n

Warhol dice questa frase con ironia, infatti direi che la potremmo sintetizzare in “fregatene di quello che dicono gli altri di te” che potrebbe sembrare l\u2019antitesi di tutti i discorsi su engagement e coinvolgimento. Potrebbe, ma non lo \u00e8. Il concetto infatti per me \u00e8 molto chiaro. Se il tuo modo di agire \u00e8 trasparente, corretto e coinvolgente<\/strong>, procedi per la tua strada, inevitabilmente troverai approvazioni e contrasti, ma preoccupati di questi commenti dando la giusta importanza e il giusto peso.<\/p>\n

Mentre gli altri sono l\u00ec a decidere tu sii ancora pi\u00f9 social<\/h2>\n

Infine vivi il mondo dei social network con generosit\u00e0: condividi e crea opportunit\u00e0<\/strong>. Fidati, mentre gli altri saranno chiusi nelle proprie discussioni a circuito chiuso, tu ti renderai conto che pi\u00f9 condividerai pi\u00f9 ti arricchirai. Ti volterai indietro e avrai la sensazione di vedere gli altri distante anni luce perch\u00e9 tu avrai veramente appreso l\u2019essenza pura dell\u2019essere social, quella sensazione che invade completamente il tuo modo di essere e di esistere ovunque sia in rete che fuori dalla rete (perch\u00e9 ormai c\u2019\u00e8 differenza?).<\/p>\n

Rosa<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Non pensare di essere social<\/strong>, fallo e basta. Lascia che siano gli altri a decidere se \u00e8 buono o cattivo, se gli piace\u00a0o gli faccia schifo. Intanto mentre gli altri sono l\u00ec a decidere tu sii ancora pi\u00f9 social.<\/p>\n","protected":false},"author":4,"featured_media":17532,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[205,148,206,35],"class_list":["post-17499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-comunicazione","tag-condividere","tag-contenuti","tag-social"],"yoast_head":"\nNon pensare di essere social, fallo e basta! - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Da una celebre frase di Andy Warhol, l'ispirazione per come comportarsi sui social network: non pensare di essere social, fallo e basta!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/cara-azienda-non-pensare-di-essere-social-fallo-e-basta\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Non pensare di essere social, fallo e basta! - blog.artera.net\" \/>\n<meta property=\"og:description\" content=\"Da una celebre frase di Andy Warhol, l'ispirazione per come comportarsi sui social network: non pensare di essere social, fallo e basta!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.artera.net\/it\/marketing\/cara-azienda-non-pensare-di-essere-social-fallo-e-basta\/\" \/>\n<meta property=\"og:site_name\" content=\"Artera\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/artera.net\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-02-18T09:49:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-27T14:37:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.artera.net\/wp-content\/uploads\/2014\/02\/essere-social.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sergio Ravera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sergio Ravera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/cara-azienda-non-pensare-di-essere-social-fallo-e-basta\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/cara-azienda-non-pensare-di-essere-social-fallo-e-basta\\\/\"},\"author\":{\"name\":\"Sergio Ravera\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#\\\/schema\\\/person\\\/48ffb6b3727677643fbfd3ecf0a10aa0\"},\"headline\":\"Cara azienda, non pensare di essere social, fallo e basta!\",\"datePublished\":\"2014-02-18T09:49:24+00:00\",\"dateModified\":\"2023-02-27T14:37:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/cara-azienda-non-pensare-di-essere-social-fallo-e-basta\\\/\"},\"wordCount\":498,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/cara-azienda-non-pensare-di-essere-social-fallo-e-basta\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2014\\\/02\\\/essere-social.jpg\",\"keywords\":[\"comunicazione\",\"condividere\",\"contenuti\",\"social network\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/cara-azienda-non-pensare-di-essere-social-fallo-e-basta\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/cara-azienda-non-pensare-di-essere-social-fallo-e-basta\\\/\",\"url\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/cara-azienda-non-pensare-di-essere-social-fallo-e-basta\\\/\",\"name\":\"Non pensare di essere social, fallo e basta! - blog.artera.net\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/cara-azienda-non-pensare-di-essere-social-fallo-e-basta\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/cara-azienda-non-pensare-di-essere-social-fallo-e-basta\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2014\\\/02\\\/essere-social.jpg\",\"datePublished\":\"2014-02-18T09:49:24+00:00\",\"dateModified\":\"2023-02-27T14:37:25+00:00\",\"description\":\"Da una celebre frase di Andy Warhol, l'ispirazione per come comportarsi sui social network: non pensare di essere social, fallo e basta!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/cara-azienda-non-pensare-di-essere-social-fallo-e-basta\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/cara-azienda-non-pensare-di-essere-social-fallo-e-basta\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/cara-azienda-non-pensare-di-essere-social-fallo-e-basta\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2014\\\/02\\\/essere-social.jpg\",\"contentUrl\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2014\\\/02\\\/essere-social.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/cara-azienda-non-pensare-di-essere-social-fallo-e-basta\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.artera.net\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cara azienda, non pensare di essere social, fallo e basta!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#website\",\"url\":\"https:\\\/\\\/www.artera.net\\\/it\\\/\",\"name\":\"Artera\",\"description\":\"Swiss Premium Hosting\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.artera.net\\\/it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#organization\",\"name\":\"Artera\",\"url\":\"https:\\\/\\\/www.artera.net\\\/it\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/artera-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/artera-logo.png\",\"width\":300,\"height\":77,\"caption\":\"Artera\"},\"image\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/artera.net\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/artera\\\/\",\"https:\\\/\\\/www.instagram.com\\\/artera_swiss\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#\\\/schema\\\/person\\\/48ffb6b3727677643fbfd3ecf0a10aa0\",\"name\":\"Sergio Ravera\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g\",\"caption\":\"Sergio Ravera\"},\"description\":\"Raised in a family tradition of merchants, my entrepreneurial spirit drove me to launch my first e-commerce venture in 1998. My vision and dedication led, in 2002, to the founding of Artera, now a leading brand in premium managed cloud hosting services. As Chief Executive Officer, I lead DHH Switzerland SA, part of the international DHH S.p.A. group, listed on the Milan Stock Exchange with the reference code (AIM \u2013 ISIN: IT0005203622). It is under this brand that the Artera brand continues to grow and thrive. In addition to my commitment to the business world, I am an active researcher in the field of new technologies, always fascinated by cutting-edge innovations in the industry.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/sergioravera\\\/\"],\"url\":\"https:\\\/\\\/www.artera.net\\\/it\\\/author\\\/sergio-ravera\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Non pensare di essere social, fallo e basta! - blog.artera.net","description":"Da una celebre frase di Andy Warhol, l'ispirazione per come comportarsi sui social network: non pensare di essere social, fallo e basta!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.artera.net\/it\/marketing\/cara-azienda-non-pensare-di-essere-social-fallo-e-basta\/","og_locale":"it_IT","og_type":"article","og_title":"Non pensare di essere social, fallo e basta! - blog.artera.net","og_description":"Da una celebre frase di Andy Warhol, l'ispirazione per come comportarsi sui social network: non pensare di essere social, fallo e basta!","og_url":"https:\/\/www.artera.net\/it\/marketing\/cara-azienda-non-pensare-di-essere-social-fallo-e-basta\/","og_site_name":"Artera","article_publisher":"https:\/\/www.facebook.com\/artera.net\/","article_published_time":"2014-02-18T09:49:24+00:00","article_modified_time":"2023-02-27T14:37:25+00:00","og_image":[{"url":"https:\/\/www.artera.net\/wp-content\/uploads\/2014\/02\/essere-social.jpg","width":1,"height":1,"type":"image\/jpeg"}],"author":"Sergio Ravera","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"Sergio Ravera","Tempo di lettura stimato":"2 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.artera.net\/it\/marketing\/cara-azienda-non-pensare-di-essere-social-fallo-e-basta\/#article","isPartOf":{"@id":"https:\/\/www.artera.net\/it\/marketing\/cara-azienda-non-pensare-di-essere-social-fallo-e-basta\/"},"author":{"name":"Sergio Ravera","@id":"https:\/\/www.artera.net\/it\/#\/schema\/person\/48ffb6b3727677643fbfd3ecf0a10aa0"},"headline":"Cara azienda, non pensare di essere social, fallo e basta!","datePublished":"2014-02-18T09:49:24+00:00","dateModified":"2023-02-27T14:37:25+00:00","mainEntityOfPage":{"@id":"https:\/\/www.artera.net\/it\/marketing\/cara-azienda-non-pensare-di-essere-social-fallo-e-basta\/"},"wordCount":498,"commentCount":1,"publisher":{"@id":"https:\/\/www.artera.net\/it\/#organization"},"image":{"@id":"https:\/\/www.artera.net\/it\/marketing\/cara-azienda-non-pensare-di-essere-social-fallo-e-basta\/#primaryimage"},"thumbnailUrl":"https:\/\/www.artera.net\/wp-content\/uploads\/2014\/02\/essere-social.jpg","keywords":["comunicazione","condividere","contenuti","social network"],"articleSection":["Marketing"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.artera.net\/it\/marketing\/cara-azienda-non-pensare-di-essere-social-fallo-e-basta\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.artera.net\/it\/marketing\/cara-azienda-non-pensare-di-essere-social-fallo-e-basta\/","url":"https:\/\/www.artera.net\/it\/marketing\/cara-azienda-non-pensare-di-essere-social-fallo-e-basta\/","name":"Non pensare di essere social, fallo e basta! - blog.artera.net","isPartOf":{"@id":"https:\/\/www.artera.net\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.artera.net\/it\/marketing\/cara-azienda-non-pensare-di-essere-social-fallo-e-basta\/#primaryimage"},"image":{"@id":"https:\/\/www.artera.net\/it\/marketing\/cara-azienda-non-pensare-di-essere-social-fallo-e-basta\/#primaryimage"},"thumbnailUrl":"https:\/\/www.artera.net\/wp-content\/uploads\/2014\/02\/essere-social.jpg","datePublished":"2014-02-18T09:49:24+00:00","dateModified":"2023-02-27T14:37:25+00:00","description":"Da una celebre frase di Andy Warhol, l'ispirazione per come comportarsi sui social network: non pensare di essere social, fallo e basta!","breadcrumb":{"@id":"https:\/\/www.artera.net\/it\/marketing\/cara-azienda-non-pensare-di-essere-social-fallo-e-basta\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.artera.net\/it\/marketing\/cara-azienda-non-pensare-di-essere-social-fallo-e-basta\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.artera.net\/it\/marketing\/cara-azienda-non-pensare-di-essere-social-fallo-e-basta\/#primaryimage","url":"https:\/\/www.artera.net\/wp-content\/uploads\/2014\/02\/essere-social.jpg","contentUrl":"https:\/\/www.artera.net\/wp-content\/uploads\/2014\/02\/essere-social.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.artera.net\/it\/marketing\/cara-azienda-non-pensare-di-essere-social-fallo-e-basta\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.artera.net\/it\/"},{"@type":"ListItem","position":2,"name":"Cara azienda, non pensare di essere social, fallo e basta!"}]},{"@type":"WebSite","@id":"https:\/\/www.artera.net\/it\/#website","url":"https:\/\/www.artera.net\/it\/","name":"Artera","description":"Swiss Premium Hosting","publisher":{"@id":"https:\/\/www.artera.net\/it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.artera.net\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.artera.net\/it\/#organization","name":"Artera","url":"https:\/\/www.artera.net\/it\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.artera.net\/it\/#\/schema\/logo\/image\/","url":"https:\/\/www.artera.net\/wp-content\/uploads\/2019\/09\/artera-logo.png","contentUrl":"https:\/\/www.artera.net\/wp-content\/uploads\/2019\/09\/artera-logo.png","width":300,"height":77,"caption":"Artera"},"image":{"@id":"https:\/\/www.artera.net\/it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/artera.net\/","https:\/\/www.linkedin.com\/company\/artera\/","https:\/\/www.instagram.com\/artera_swiss\/"]},{"@type":"Person","@id":"https:\/\/www.artera.net\/it\/#\/schema\/person\/48ffb6b3727677643fbfd3ecf0a10aa0","name":"Sergio Ravera","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g","caption":"Sergio Ravera"},"description":"Raised in a family tradition of merchants, my entrepreneurial spirit drove me to launch my first e-commerce venture in 1998. My vision and dedication led, in 2002, to the founding of Artera, now a leading brand in premium managed cloud hosting services. As Chief Executive Officer, I lead DHH Switzerland SA, part of the international DHH S.p.A. group, listed on the Milan Stock Exchange with the reference code (AIM \u2013 ISIN: IT0005203622). It is under this brand that the Artera brand continues to grow and thrive. In addition to my commitment to the business world, I am an active researcher in the field of new technologies, always fascinated by cutting-edge innovations in the industry.","sameAs":["https:\/\/www.linkedin.com\/in\/sergioravera\/"],"url":"https:\/\/www.artera.net\/it\/author\/sergio-ravera\/"}]}},"_links":{"self":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/17499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/comments?post=17499"}],"version-history":[{"count":1,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/17499\/revisions"}],"predecessor-version":[{"id":217225,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/17499\/revisions\/217225"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/media\/17532"}],"wp:attachment":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/media?parent=17499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/categories?post=17499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/tags?post=17499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}