{"id":17609,"date":"2014-03-03T16:51:18","date_gmt":"2014-03-03T15:51:18","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=17609"},"modified":"2023-02-27T14:37:23","modified_gmt":"2023-02-27T14:37:23","slug":"5-migliori-software-per-newsletter","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/5-migliori-software-per-newsletter\/","title":{"rendered":"I 5 migliori software per l&#8217;invio di newsletter"},"content":{"rendered":"<p>Le newsletter sono spesso utili per fare conoscere il nostro sito web: se si vuole raggiungere pi\u00f9 utenti possibile per il proprio ecommerce o anche &#8220;solo&#8221; tenere informati gli utenti dei progressi fatti sulla gestione del nostro blog personale.<\/p>\n<p>La <strong>newsletter ideale<\/strong> contiene ovviamente i link per accedere al nostro sito, un testo non troppo lungo per incuriosire il lettore e delle immagini inerenti all&#8217;argomento trattato. &Egrave; bene ricordare che non dovrebbe essere inviata a chi non si \u00e8 iscritto alla nostra mailing list: non \u00e8 legale, risulta fastidioso agli occhi dell&#8217;utente e probabilmente l&#8217;email finisce nella cartella &#8220;spam&#8221;.<\/p>\n<p>Ma quali sono i <strong>migliori software per newsletter<\/strong>? Iniziamo dicendo che ce ne sono di gratuiti e non, e che parleremo dei cinque a nostro avviso pi\u00f9 interessanti:<\/p>\n<ul>\n<li><strong>Mailchimp<\/strong>: gratis, con versione pro a pagamento. Questo software risulta semplice da usare e per questo molti utenti ne\u00a0hanno rilasciato\u00a0feedback positivi. L&#8217;opzione secondo me pi\u00f9 interessante \u00e8 quella di poter monitorare le campagne (tramite l&#8217;area A\/B campaign) usando come tester due gruppi di utenti. La newsletter maggiormente gradita potr\u00e0 perci\u00f2 essere inviata ai restanti utenti.<\/li>\n<li><strong>Sendblaster<\/strong>: disponibile anch&#8217;esso in una versione free e pro, permette di gestire una newsletter in modo molto facile. Una delle differenze tra la versione free e quella a pagamento \u00e8 la possibilit\u00e0 di aggiungere o meno allegati.<\/li>\n<li><strong>Magnews<\/strong>: rappresenta un vero e proprio servizio di digital marketing a pagamento. Oltre all&#8217;email, consente di inviare anche sms, mms e fax. Il punto di forza \u00e8 l&#8217;analisi di mercato ed un customer service preparato. &Egrave; il servizio scelto da Artera per la gestione delle campagne di email maketing.<\/li>\n<li><strong>Mailup<\/strong>: un altro software valido, a pagamento. I costi variano dalla velocit\u00e0 con cui si desidera inviare la propria newsletter. Le caratteristiche pi\u00f9 interessanti sono: la possibilit\u00e0 di scelta tra 400 template (perch\u00e9 anche l&#8217;occhio vuole la sua parte!), la gestione delle mail errate e l&#8217;integrazione con i social network.<\/li>\n<li><strong>Contactlab<\/strong>: creato da un&#8217;azienda italiana, \u00e8 un software a pagamento. Il punto di forza \u00e8 un&#8217;attenta analisi dei dati,\u00a0che passa anche attraverso\u00a0l&#8217;osservazione dei nostri competitor. &Egrave; possibile creare delle buone campagne marketing anche con l&#8217;invio di sms e push notification.<\/li>\n<\/ul>\n<p>Infine, la cosa pi\u00f9 importante da tener presente quando si invia una newsletter \u00e8, come prevedibile, l&#8217;attenzione al content: deve essere prima di tutto qualcosa di ben scritto e interessante per i nostri contatti!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quali sono i <strong>migliori software per newsletter<\/strong>? Iniziamo dicendo che ce ne sono di gratuiti e non, e che parleremo dei cinque a nostro avviso pi\u00f9 interessanti: Mailchimp, Sendblaster, Magnews, Mailup e ContactLab.<\/p>\n","protected":false},"author":4,"featured_media":17616,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[340,130,53],"class_list":["post-17609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-email-marketing","tag-newsletter","tag-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 I 5 migliori software per l&#039;invio di newsletter - Artera<\/title>\n<meta name=\"description\" content=\"I 5 migliori software per l&#039;invio di newsletter, gratuiti e non, secondo noi sono: Mailchimp, Sendblaster, Magnews, Mailup e ContactLab.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/5-migliori-software-per-newsletter\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2022 I 5 migliori software per l&#039;invio di newsletter - 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