{"id":17623,"date":"2014-03-06T10:45:20","date_gmt":"2014-03-06T09:45:20","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=17623"},"modified":"2023-02-27T14:37:22","modified_gmt":"2023-02-27T14:37:22","slug":"significato-di-hashtag","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/significato-di-hashtag\/","title":{"rendered":"Ma tu lo conosci l&#8217;hashtag? [INFOGRAFICA]"},"content":{"rendered":"<p>Quando si lavora in un settore \u00e8 normale che nel tempo si assorbono vocaboli e tecnicismi che diventano il linguaggio di uso quotidiano. Alle volte per\u00f2 ti rendi conto che, se parli con persone che sono a digiuno di marketing, social network e comunicazione, ti guardano come se stessi parlando in turco. Mi \u00e8 successo questo oggi. La persona davanti a me non sapeva nulla di social network e alla parola <strong>hashtag<\/strong> mi ha detto <em>&#8220;Certo, so che esiste, ma a cosa serve e da dove nasce&#8221;<\/em>?<\/p>\n<p>Mi sono resa conto di usare una parola (delle tante che potrei analizzare) della quale non conoscevo la storia. Ho cercato info ed ecco comparirmi un&#8217;<strong>infografica molto interessante<\/strong> che in pochi sintetici punti racconta la storia dell&#8217;hashtag. Studiare l&#8217;ABC \u00e8 fondamentale in ogni settore quindi ecco qui qualche info utile a tutti.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-17626\" alt=\"Cos'\u00e8 un hashtag\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2014\/03\/c2197fcd7c78782d620be1c2f730170d.jpg\" width=\"406\" height=\"1600\" \/><\/p>\n<h2>Cos\u2019\u00e8 un hashtag?<\/h2>\n<p>\u00c8 la parola che definisce il simbolo # e permette di <strong>comunicare in modo semplice e veloce<\/strong> in un gruppo e sui social. Anteponendo questo simbolo alla parola sai che ogni qual volta qualcuno far\u00e0 una ricerca arriver\u00e0 dritto dritto al tuo contenuto.<\/p>\n<p>Ad esempio, se pubblichi una foto e nel testo inserirai la parola #sole, ogni persona che in futuro cercher\u00e0 #sole si vedr\u00e0 comparire anche la tua foto. Super comodo in caso di <strong>eventi, emergenze e convegni<\/strong>. Oggi sappiamo in tempo zero notizie e avvenimenti perch\u00e8 pubblicate direttamente dalle persone che le vivono. Pensa a quando c&#8217;\u00e8 stato il #terremoto. Per quasi 40 minuti Twitter \u00e8 stata la sola fonte informativa disponibile. La televisione dava altro, il sito dell&#8217;Ansa non forniva nessuna notizia su quanto stava accadendo.\u00a0L&#8217;hashtag #terremoto, ha definito il momento preciso in cui \u00e8 successo grazie a chi a twittato un messaggio inserendo quella parola. Questo il primo tweet inviato alle 4,13 del mattino da Gianluca Diegoli:<br \/>\n<cite>\u00a0\u00abEnorme scossa di #terremoto ORA #modena #sanfelice. pare che le case siano ok, interni case distrutti. gente in strada\u00bb<\/cite><\/p>\n<h2>Da dove arriva la parola hashtag?<\/h2>\n<p>Deriva dall&#8217;inglese\u00a0<i>&#8220;hash&#8221;<\/i>\u00a0che significa cancelletto e\u00a0da <i>&#8220;tag&#8221;<\/i>\u00a0che vuol dire etichetta.<\/p>\n<h2>Quando fece la sua prima comparsa?<\/h2>\n<p>Fecero la loro comparsa per la prima volta su\u00a0Internet Relay Chat\u00a0per <strong>etichettare gruppi e argomenti<\/strong>.\u00a0L&#8217;origine dell&#8217;introduzione di questa prassi \u00e8 accreditata a Chris Messina, un avvocato di\u00a0San Francisco, che, esattamente il giorno 23 agosto\u00a02007 alle ore 12.25 pm, post\u00f2 la frase:<br \/>\n<cite>&#8220;How do you feel about using # (pound) for groups. As in #barcamp [msg]?<\/cite><\/p>\n<h2>Quali social utilizzano gli hashtag?<\/h2>\n<p>La popolarit\u00e0 degli hashtag \u00e8 legata alla loro introduzione su\u00a0<strong>Twitter<\/strong>, come caratteristica per contrassegnare parole chiave. Nel tempo \u00e8 stato inserito anche in Google+, Youtube, Kickstarter, Tumblr, Flickr, Facebook e Instagram, mentre Pinterest non li legge pi\u00f9 (ma quando il pin viene condiviso su Twitter l&#8217;hashtag funziona correttamente).<\/p>\n<p>Ognuno pu\u00f2 <strong>inventare il proprio hashtag<\/strong> e in una strategia di personal branding \u00e8 assolutamente consigliato che ognuno ne abbia uno riconoscibile con la propria identit\u00e0 digitale. Il mio lo conosci \u00e8 #futurosemplice, ma grazie a un altro hashtag \u00e8 nata una community che ti consiglio di visitare: cerca #socialgnock e vedrai cosa si pu\u00f2 scatenare da un hashtag vincente.<\/p>\n<p>E tu, hai mai pensato di crearti un hashtag? Qual \u00e8?<br \/>\n<strong>Rosa<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quando si lavora in un settore \u00e8 normale assorbire vocaboli e tecnicismi che diventano il linguaggio di uso quotidiano. Alle volte per\u00f2 ci si rende conto che, parlando con chi \u00e8 a digiuno di marketing, social network e <strong>hashtag<\/strong>, sembra di parlare in turco.<\/p>\n","protected":false},"author":4,"featured_media":17639,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[205,361,35,49],"class_list":["post-17623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-comunicazione","tag-hashtag","tag-social","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cos&#039;\u00e8 un hashtag? 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