{"id":17812,"date":"2014-04-02T17:10:27","date_gmt":"2014-04-02T15:10:27","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=17812"},"modified":"2024-08-02T14:12:43","modified_gmt":"2024-08-02T14:12:43","slug":"link-innaturali-e-guest-blogging-lo-stop-di-google","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/link-innaturali-e-guest-blogging-lo-stop-di-google\/","title":{"rendered":"Link innaturali e guest blogging: lo stop di Google"},"content":{"rendered":"<p>Qualche mese fa sono state determinate da Google alcune linee guida per i webmaster affinch\u00e9 non venissero usati <strong>schemi di link non organici<\/strong> o con l&#8217;obiettivo di manipolare i risultati di ricerca. Recentemente i tecnici di Google sono dovuti intervenire pesantemente su siti ed interi network italiani, poich\u00e9 non venivano rispettate le loro indicazioni.<\/p>\n<p>Con questo post si cercher\u00e0 di fare chiarezza su ci\u00f2 che Google vorrebbe e, soprattutto, ci\u00f2 che non vorrebbe si facesse in merito ai link considerati dannosi. Ricordo che Google si riserva la possibilit\u00e0 di intervenire sul posizionamento di un sito qualora utilizzi schemi di link non organici con le sue linee guida.<\/p>\n<h2>Cosa sono gli schemi di link?<\/h2>\n<p>Cito testualmente le parole del supporto di Google:<\/p>\n<p><cite>&#8220;Qualsiasi link mirato a manipolare il PageRank o il posizionamento di un sito nei risultati di ricerca di Google pu\u00f2 essere considerato parte di uno schema di link [&#8230;]&#8221;<\/cite><br \/>\nQuindi gli <strong>schemi di link<\/strong> sono degli insiemi di collegamenti, entranti o uscenti, aggiunti ad un sito internet per il semplice scopo di aumentare il PageRank nella ricerca organica di Google. Talvolta questi link non hanno nulla a che vedere con il contesto del sito. Si possono tradurre, tecnicamente, in link innaturali inseriti all&#8217;interno del testo di una o pi\u00f9 pagine o addirittura in banner pubblicitari.<\/p>\n<h2>Quali sono i tipi di link considerati nocivi da Google?<\/h2>\n<ul>\n<li>\n<h3>Link che puntano ad un sito<\/h3>\n<p>Nel contesto italiano vengono considerati link non conformi tutti quelli derivanti da <strong>Article Marketing<\/strong> e da <strong>Guest Blogging<\/strong>. In termini commerciali si traducono in acquisto di link che passano PageRank per influenzare i risultati dei motori di ricerca. Un esempio fittizio con testo altamente ottimizzato pu\u00f2 aiutare a comprendere il tipo di linking a pagamento inteso qui sopra:<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-17909\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2014\/03\/esempio-testo-ottimizzato.jpg\" alt=\"Testo sovra-ottimizzato\" width=\"600\" height=\"213\" \/><br \/>\nL&#8217;ingegnere di Google Matt Cutts in un post sul suo blog, ha affrontato la questione del Guest Blogging, spiegando come si sia trasformato da attivit\u00e0 rispettabile ad un&#8217;azione di acquisto di link diretta intenzionalmente ad acquisire PageRank.<\/li>\n<li>\n<h3>Link da un sito diretti ad altri siti<\/h3>\n<p>Per quanto riguarda i link in uscita dal sito, la politica di Google rimane la stessa: tecniche come la <strong>vendita di link<\/strong> rimangono in violazione delle loro linee guida. Si possono trovare con semplicit\u00e0 molti blog italiani che ospitano link innaturali altamente ottimizzati sia tramite post, sia tramite l&#8217;utilizzo di widget contenenti link. Proveremo a chiarificare questo aspetto con un esempio di widget visibile frequentemente sulle pagine dei blog:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-17906\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2014\/03\/esempio-widget.jpg\" alt=\"Link innaturali nei widget\" width=\"380\" height=\"425\" \/><br \/>\nNel caso si ritenga che un sito utilizzi tecniche non conformi alle direttive Google o se si viene a conoscenza che un&#8217;agenzia offre <strong>link a pagamento<\/strong>, si pu\u00f2 inviare una segnalazione di spam per evidenziare l&#8217;accaduto.<\/li>\n<\/ul>\n<h2>Cosa fare se si riceve un intervento manuale sul proprio sito<\/h2>\n<p>Nonostante Google basi il proprio core business su algoritmi per valutare e migliorare costantemente i risultati di ricerca, si riserva la possibilit\u00e0 di intervenire anche manualmente su siti che utilizzano tecniche di spam, applicando eventuali <strong>retrocessioni<\/strong> nelle SERP o addirittura una completa <strong>rimozione dai risultati di ricerca<\/strong>.<\/p>\n<p>Se ci si dovesse accorgere di un intervento manuale sul proprio spazio web, si dovr\u00e0 procedere con l&#8217;eliminazione di tutti i link esterni che puntano al sito o di tutti i link interni che puntano a siti esterni. Una volta sistemato il problema si potr\u00e0 procedere con l&#8217;invio di una <strong>richiesta di riconsiderazione<\/strong>. Per quanto riguarda link a pagamento che puntano ad un sito di terzi, bisogna accertarsi che vengano rimossi oppure utilizzare un rel=&#8221;nofollow&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qualche mese fa sono state determinate da Google alcune linee guida per i webmaster affinch\u00e9 non venissero usati <strong>schemi di link non organici<\/strong> o con l&#8217;obiettivo di manipolare i risultati di ricerca. Recentemente i tecnici di Google sono dovuti intervenire&#8230;<\/p>\n","protected":false},"author":4,"featured_media":17907,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[369,356,117],"class_list":["post-17812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-backlink","tag-guest-blogging","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google, i Link innaturali e Guest Blogging - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Google ha determinato alcune linee guida per i webmaster contro gli schemi di link non organici, i link innaturali e il guest blogging.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/link-innaturali-e-guest-blogging-lo-stop-di-google\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google, i Link innaturali e Guest Blogging - 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