{"id":17921,"date":"2014-04-09T13:22:07","date_gmt":"2014-04-09T11:22:07","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=17921"},"modified":"2023-02-27T14:36:48","modified_gmt":"2023-02-27T14:36:48","slug":"email-marketing-innovativo-per-negozi","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/email-marketing-innovativo-per-negozi\/","title":{"rendered":"L&#8217;email marketing come non lo avete mai pensato"},"content":{"rendered":"<p>Con la persistenza di una crisi economica generalizzata e dilagante, si cercano costantemente modi innovativi ed economici per avvicinare i clienti alla propria attivit\u00e0 commerciale. In questo post vorremmo approfondire un gi\u00e0 noto strumento per fare marketing a basso costo che ha spopolato tra negozi e negozianti da qualche tempo. Suggeriremo qualche nuova tecnica di <strong>email marketing per negozi<\/strong> innovativo, cercando di spiegare come sfruttarla al meglio.<\/p>\n<h2>Che cos&#8217;\u00e8 l&#8217;email marketing<\/h2>\n<p>Per email marketing si indica un sistema di <strong>marketing diretto<\/strong> che utilizza la posta elettronica come mezzo di diffusione e divulgazione di messaggi commerciali. Pi\u00f9 precisamente viene considerato email marketing l&#8217;insieme delle email che hanno l&#8217;intento di <strong>fidelizzare i clienti<\/strong> o di acquisirne di nuovi. Si pu\u00f2 dire, quindi, che si tratti di un sistema utilizzato per puntare alla qualit\u00e0 del contatto con un cliente (profilazione dell&#8217;utente, cura della customer satisfaction).<\/p>\n<p>Negli ultimi anni si sta anche cercando di integrare sistemi di email marketing con programmi gestionali (CRM) e con mezzi di comunicazione di massa (social).<\/p>\n<h2>Alcuni consigli per un email marketing innovativo<\/h2>\n<p>La tecnica dell&#8217;<strong>email marketing per negozi<\/strong> prevede che il negoziante crei delle vere e proprie &#8220;storie d&#8217;amore&#8221; con il proprio cliente, facendolo sentire coinvolto anche quando non \u00e8 pi\u00f9 presente in negozio o non sta pi\u00f9 visitando il sito web. Di seguito proviamo ad elencare alcune idee per applicare efficacemente la <strong>tecnica dell&#8217;email marketing<\/strong>.<\/p>\n<h3>1. Utilizzo di un codice a barre da seguire<\/h3>\n<p>Un <strong>codice seguibile<\/strong>, permette di generare traffico verso luoghi fisici o digitali, aggiunge valore ad un acquisto, aiuta a mantenere la relazione fuori dal negozio, promuove il passaparola ed aumenta la fedelt\u00e0 del cliente. Il tracciamento della clientela fornisce al negoziante statistiche utili per correggere (eventualmente) il tiro del proprio marketing.<\/p>\n<h3>2. Inserimento  di un coupon nella mail<\/h3>\n<p>Un <strong>coupon in allegato ad una mail<\/strong> \u00e8 un invito, un primo passo per stringere con il cliente un solido rapporto di fiducia, o un modo per tenersi in contatto con clienti precedentemente acquisiti. Anche i coupon possono essere strumenti generanti statistiche utili: la loro riscossione da parte dei clienti genera dati utili al commerciante che potr\u00e0 successivamente studiare offerte pi\u00f9 mirate anche per categorie differenti di utenti.<\/p>\n<h3>3. Utilizzo di coupon con codici a barre su mobile<\/h3>\n<p>L&#8217;utilizzo di <strong>coupon con codici a barre<\/strong> apre scenari molto avvincenti ponendo come fulcro di tutto l&#8217;utilizzo del mobile: si pensi ad esempio se lo store sotto casa inviasse sul dispositivo mobile del cliente un coupon da utilizzare proprio in quello store. L&#8217;utente si sentirebbe senza ombra di dubbio &#8220;coccolato&#8221; e coinvolto attivamente nelle azioni di marketing dello store.<\/p>\n<p>Questi sono sicuramente ottimi spunti per creare campagne di marketing specifiche ed incentrate sul cliente. Allo stesso tempo questi strumenti forniscono al venditore dei dati &#8220;grezzi&#8221; che, attraverso la loro analisi, restituiscono informazioni di monitoraggio importanti soprattutto riguardo alle future <strong>azioni marketing<\/strong> da intraprendere.<\/p>\n<p>Di seguito l&#8217;infografica di MailUp che ha ispirato questo post:<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2014\/04\/ecommerce-commercio-marketing-140311183532.jpg\" alt=\"ecommerce-commercio-marketing-140311183532\" width=\"600\" height=\"2222\" class=\"aligncenter size-full wp-image-17953\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con la persistenza della crisi economica si cercano costantemente nuovi modi per avvicinare i clienti alla propria attivit\u00e0 commerciale. Scopriamo insieme qualche nuova tecnica di <strong>email marketing per negozi<\/strong> innovativo.<\/p>\n","protected":false},"author":4,"featured_media":17974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[340,221,48],"class_list":["post-17921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-email-marketing","tag-fidelizzazione","tag-web-marketing-1"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email Marketing per Negozi innovativo - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Con la crisi si cercano modi per avvicinare i clienti alla propria attivit\u00e0: ecco alcuni consigli di email marketing innovativo per negozi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/email-marketing-innovativo-per-negozi\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing per Negozi innovativo - 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