{"id":17935,"date":"2014-04-07T12:22:05","date_gmt":"2014-04-07T10:22:05","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=17935"},"modified":"2023-02-27T14:36:49","modified_gmt":"2023-02-27T14:36:49","slug":"gamification-nuova-tendenza-vincente-per-ecommerce","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/ecommerce\/gamification-nuova-tendenza-vincente-per-ecommerce\/","title":{"rendered":"Gamification: nuova tendenza vincente per l&#8217;ecommerce"},"content":{"rendered":"<p>Quando si decide di creare un&#8217;impresa on-line, in particolar modo un sito di ecommerce, \u00e8 utile essere\u00a0a conoscenza di alcuni aspetti del <strong>web marketing<\/strong>. Esso \u00e8 spesso la chiave del nostro successo come web-imprenditori ed \u00e8 perci\u00f2 un fattore da non ignorare. Lo studio del mercato ha evidenziato due modi principali nell&#8217;approcciarsi all&#8217;acquisto: si chiamano <strong>transizionale e relazionale<\/strong>.<\/p>\n<p>Quando il consumatore cerca un prodotto perch\u00e9 ne\u00a0ha bisogno, non lo conosce a fondo e\u00a0vuole comprare il migliore al prezzo pi\u00f9 giusto, si\u00a0rivolge in modo transizionale, all&#8217;acquisto. Molto diverso \u00e8 invece l&#8217;approccio di tipo relazionale: sceglie uno specifico brand perch\u00e9 ha <strong>fiducia<\/strong> in esso, si \u00e8 trovato bene in precedenza e sa che quella determinata marca rispecchia a pieno le aspettative che si \u00e8 fatto, anche se il prezzo pu\u00f2 non essere il pi\u00f9 basso del mercato.<\/p>\n<p>Il <strong>marketing relazionale<\/strong> studia il modo per fidelizzare il cliente mettendolo sullo stesso piano del brand, in un rapporto one-to-one. Il consumatore pu\u00f2 anche\u00a0appartenere ad\u00a0una specifica nicchia di mercato, ma va studiato con attenzione: bisogna infatti capire i suoi <strong>bisogni e aspettative<\/strong>, in modo che scelga il nostro brand e che torni da noi. Lo shopping deve essere anche una bella esperienza, ed in questo caso dovremmo:<\/p>\n<ul>\n<li>Aiutarlo nella decisione e nella scelta del prodotto<\/li>\n<li>Farlo sentire speciale<\/li>\n<li>Rendere semplice e veloce l&#8217;acquisto<\/li>\n<li>Rendere piacevole l&#8217;esperienza dello shopping<\/li>\n<\/ul>\n<p>In relazione a quest&#8217;ultimo punto, si pu\u00f2 dire che perch\u00e9 il cliente diventi un &#8220;relazionale&#8221; \u00e8 necessario rendere lo <strong>shopping &#8220;divertente&#8221;<\/strong>. Pensate infatti ai centri commerciali, quelli che tutti noi conosciamo nella vita reale. Ci sono persone che adorano fare spese (e con queste abbiamo vita facile), ma anche per coloro che non amano lo shopping questi luoghi possono diventare interessanti. Al loro interno si\u00a0 trovano cinema, bar, palestre e ristoranti dove divertirsi e fare nuove conoscenze.\u00a0Acquistare diventa perci\u00f2 una cosa interessante, da fare.<\/p>\n<p>Nella vendita on-line dovremmo ispirarci a questo: l&#8217;<strong>esperienza d&#8217;acquisto<\/strong> deve essere legata al divertimento, ma anche al raggiungimento di uno scopo per il cliente. \u00c8 per questo che molte aziende che operano nella vendita on-line si dimostrano sempre pi\u00f9 interessate alla <strong>gamification<\/strong>. Di cosa si tratta? Principalmente, parte dal coinvolgere il potenziale cliente finale in un gioco: iscrivendosi tramite email (e facendo il login) egli pu\u00f2 partecipare a concorsi (es. potrebbe aver la possibilit\u00e0 di vincere un premio se sceglie la scatola giusta).<\/p>\n<p>Questo coinvolgimento delle meccaniche del gioco, in contesti di non gaming, innesca diversi <strong>sentimenti nel consumatore<\/strong>: egli si sente parte del progetto, si impegna e viene fidelizzato dal brand che vede i risultati simultaneamente condivisi nei social. \u00c8 per questo che il gamification potrebbe far si che il vostro sito ecommerce sia maggiormente visitato da potenziali clienti di cui pian piano potrete conoscere i bisogni e le abitudini. Essi, come gi\u00e0 detto, attraverso il gioco si sentiranno pi\u00f9 coinvolti e probabilmente attireranno altri potenziali contraenti. Ecco perch\u00e9 potreste prenderlo seriamente in considerazione per il vostro business.<\/p>\n<p>Un modulo che noi di Artera utilizziamo per implementare sistemi di gamification su Magento \u00e8 Fanplayr, che propone agli utenti coupon diversi in situazioni diverse per massimizzare le conversioni.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nella vendita on-line l&#8217;esperienza d&#8217;acquisto deve essere legata al divertimento, ma anche al raggiungimento di uno scopo per il cliente. &Egrave; per questo che molte aziendesi dimostrano sempre pi\u00f9 interessate alla <strong>gamification<\/strong>.<\/p>\n","protected":false},"author":4,"featured_media":17943,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[83],"tags":[72,221,84],"class_list":["post-17935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-e-commerce","tag-fidelizzazione","tag-vendite-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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