{"id":18451,"date":"2014-05-23T12:13:50","date_gmt":"2014-05-23T10:13:50","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=18451"},"modified":"2023-02-27T14:36:01","modified_gmt":"2023-02-27T14:36:01","slug":"social-recommendation-passaparola-social","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/social-recommendation-passaparola-social\/","title":{"rendered":"Social Recommendation: il passaparola diventa social"},"content":{"rendered":"

Grazie a un\u2019infografica di socialmedialink<\/a>, nascono queste mie riflessioni su uno degli aspetti fondamentali della social media communication. La social recommendation<\/strong> \u00e8 legata a doppio filo con la costruzione del tuo personal branding, con il tuo posizionamento online, con l\u2019autorit\u00e0 che ti stai conquistando.<\/p>\n

Non pensare quindi al social-passaparola<\/strong> come qualcosa da “comare disperate”<\/em>. Sappi che sono proprio le comare come me, che parlano, conversano, giudicano e supportano o smontano un brand online!<\/p>\n

“Te lo raccomando io, vai tranquillo: provalo!”<\/em><\/h2>\n

Le persone credono che prodotti e servizi raccomandati<\/strong> da gente di fiducia, siano migliori: \u00e8 il potere del passaparola. Niente di nuovo sotto il sole, \u00e8 la forma pi\u00f9 potente di comunicazione contro cui nessuna strategia di marketing pu\u00f2 nulla.<\/p>\n

Le pubblicit\u00e0 in TV ne ha fatto un must: ricordi ad esempio il claim di Perlana? S\u00ec, era semplicemente passaparola<\/strong>. Oggi per\u00f2 ci sono i social media, il passaparola quindi \u00e8 diventato una sorta di social-passaparola. Ma cosa significa?<\/p>\n

Social Recommendation: dove, come e perch\u00e9<\/h2>\n

Sicuramente il modo di intendere il passaparola che aveva Perlana degli anni ’80 \u00e8 cambiato. Oggi le persone si informano attraverso diversi canali:<\/p>\n

    \n
  • blog<\/li>\n
  • sito internet dell\u2019azienda o del prodotto<\/li>\n
  • social come Pinterest, Twitter, Facebook, Google Plus<\/li>\n<\/ul>\n

    Su questi canali gli utenti leggono post e commenti<\/strong> e lo fanno soprattutto per prodotti per la casa, il beauty, l\u2019elettronica e per i ristoranti: house, fashion\/beauty, tech e food sono insomma le categorie pi\u00f9 gettonate.<\/p>\n

    L\u2019aspetto pi\u00f9 interessante di questo nuovo passaparola \u00e8 la possibilit\u00e0 di partecipare lasciando un feedback<\/strong> sulla propria esperienza, ma attenzione perch\u00e9 si attivano sia per dare pareri positivi che negativi (e qui torniamo all\u2019importanza di essere vera azienda social pronta alla gestione delle crisi online).<\/p>\n

    La Social Recommendation converte!<\/h2>\n

    Le Social Recommendations sono un mix bomba che spingono all\u2019acquisto: il loro mix impatta positivamente sugli acquisti soprattutto in famiglia (86%) o in ambito professionale (58%). La loro forza aumenta se il brand \u00e8 riconosciuto come parte di un\u2019azienda social<\/strong>: se parla di s\u00e9 stesso, se ascolta e conversa\u2026 se \u00e8 social!<\/p>\n

    Ora hai capito perch\u00e9 pagare per review\u00a0o feedback positivi<\/strong> \u00e8 inutile?<\/p>\n

      \n
    • Perch\u00e9 non \u00e8 spinto dall’azione sincera e quindi dalla forza del coinvolgimento<\/li>\n
    • Perch\u00e9 i social rivelano ci\u00f2 che sei<\/li>\n
    • Perch\u00e9 dimostreresti di non aver capito che i social sono un ambiente privilegiato per conversare<\/li>\n<\/ul>\n

      “Signora mia, si fidi di me: provi a cambiare testa e inizi a pensare e ad agire social, vedr\u00e0 che risultati… e mi raccomando: passaparola!”<\/em>
      \nRosa<\/strong><\/p>\n

      \"Social<\/p>\n","protected":false},"excerpt":{"rendered":"

      La social recommendation<\/strong> \u00e8 legata a doppio filo con la costruzione del tuo personal branding, con il tuo posizionamento online, con l\u2019autorit\u00e0 che ti stai conquistando: non pensare quindi al social-passaparola come qualcosa da “comare disperate”<\/em>.<\/p>\n","protected":false},"author":4,"featured_media":18474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[281,315,306],"class_list":["post-18451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-brand-reputation","tag-personal-branding","tag-raccomandazioni"],"yoast_head":"\n\u2022 Social Recommendation: il passaparola diventa social - Artera<\/title>\n<meta name=\"description\" content=\"La social recommendation \u00e8 l'evoluzione del passaparola in chiave social: un'arma potente per la comunicazione che converte all'acquisto.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/social-recommendation-passaparola-social\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2022 Social Recommendation: il passaparola diventa social - 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