{"id":18533,"date":"2014-05-30T14:48:55","date_gmt":"2014-05-30T12:48:55","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=18533"},"modified":"2023-02-27T14:35:33","modified_gmt":"2023-02-27T14:35:33","slug":"lead-generation-5-step-per-arrivare-al-tuo-obiettivo","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/lead-generation-5-step-per-arrivare-al-tuo-obiettivo\/","title":{"rendered":"Lead generation: 5 step per arrivare al tuo obiettivo"},"content":{"rendered":"

Uno degli obiettivi principali di una strategia di web marketing \u00e8 la generazione di lead<\/strong>, ovvero di contatti commerciali. Sui social non si vende, lo ripeto spesso, ma tutto deve essere finalizzato a un obiettivo e per le aziende il primo obiettivo \u00e8 la vendita grazie a contatti mirati e di qualit\u00e0.<\/p>\n

La lead generation<\/strong> \u00e8 insomma la punta dell\u2019iceberg. Immagina un albero: per stare in piedi ha bisogno di radici che lo sostengono, di acqua, di luce. Quali sono gli elementi che servono per fare crescere il tuo albero per puntare dritto dritto al cielo? L\u2019argomento \u00e8 sicuramente complesso, ma ho provato a radunare 5 macro aree e quindi ho definito 5 step dai quali non puoi permettere di “svirgolare”.<\/p>\n

    \n
  1. Strategia e branding<\/strong> – La tua mission, l\u2019analisi del tuo mercato e il relativo posizionamento,\u00a0il messaggio che vuoi comunicare: quali sono?<\/li>\n
  2. Web design e struttura<\/strong> – Dal design, alla struttura e alla suddivisione del sito, colori, immagini e video. Com\u2019\u00e8 il tuo sito? Una domanda su tutte: \u00e8 responsive? Dai la possibilit\u00e0 di navigarlo? Perch\u00e9 altrimenti quello che stiamo leggendo \u00e8 pari a zero.<\/li>\n
  3. Contenuti<\/strong> – Alimenti un blog con contenuti interessanti, mirati in sintonia con ci\u00f2 che proponi e produci? Crei possibilit\u00e0 per interagire col tuo sito e quindi far arrivare utenti? Ricordi? Avevamo gi\u00e0 parlato dei 4 pilastri del content marketing<\/a>.<\/li>\n
  4. Analisi dei dati<\/strong> – Quanti visitatori ha il tuo sito? Da dove provengono? Qual \u00e8 il loro comportamento? Quali conversazioni riesci a produrre?<\/li>\n
  5. Promozione <\/strong>– Il mix perfetto che creano tre grandi aree: SEO,\u00a0social ed email. Sei attento alle giuste keywords? Conversi con altri interlocutori? Ospiti guest post? Condividi sui social i tuoi contenuti? Partecipi a gruppi in modo attivo? Utilizzi in modo intelligente una risorsa preziosa che hai gi\u00e0 e si costruisce quotidianamente, ovvero il tuo database, per fare dell\u2019email marketing di qualit\u00e0?<\/li>\n<\/ol>\n

    Se tutti questi step che abbiamo elencato in maniera assolutamente sintetica saranno coordinati, fluidi, ben progettati dalla tua strategia, arriverai ben presto ai risultati.<\/p>\n

    Ad ogni azione una reazione?<\/h2>\n

    S\u00ec, \u00e8 vero, ad ogni azione corrisponde una reazione, ma otterrai quella che vuoi ottenere tu.<\/p>\n

      \n
    • Avrai raggiunto l\u2019awareness<\/strong> tra i tuoi utenti e visitatori: la consapevolezza di chi si sei, della qualit\u00e0 del tuo messaggio e quindi anche dei tuoi prodotti e servizi<\/li>\n
    • Inizierai per questo ad essere seguito ad avere insomma dei followers<\/strong> e sar\u00e0 molto importante inserire nella strategia una corretta azione di brand identity: sei seguito? Segui e impara a metterci la faccia (prendendo i rischi che pu\u00f2 comportare).<\/li>\n
    • Favorisci a questo punto la sottoscrizione<\/strong> a un\u2019elenco, un database, offrendo anche qualche benefit in cambio per incentivare l\u2019iscrizione.<\/li>\n<\/ul>\n

      A questo punto la tua lead \u00e8 stata generata<\/strong> e non ti rester\u00e0 che chiedere di inviarti feedback, stimolare la conversazione, coinvolgere per confermare una fedelt\u00e0 che prima di essere donata richiede tempo, anche anni.<\/p>\n

      Quale tra questi aspetti ritieni pi\u00f9 importante? Dove per la tua attivit\u00e0 hai trovato pi\u00f9 riscontro? Con quale azione? E quale reazione hai ottenuto?<\/p>\n

      Buona creazione di lead!
      \nRosa<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

      Uno degli obiettivi principali di una strategia di web marketing \u00e8 la generazione di lead<\/strong>, ovvero di contatti commerciali. Sui social non si vende, ma tutto deve essere finalizzato a un obiettivo e per le aziende il primo obiettivo \u00e8 la vendita grazie a contatti di qualit\u00e0.<\/p>\n","protected":false},"author":4,"featured_media":18544,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[154,155,48],"class_list":["post-18533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-conversioni","tag-lead-generation","tag-web-marketing-1"],"yoast_head":"\n\u2022 Lead generation: 5 step per arrivare al tuo obiettivo - Artera<\/title>\n<meta name=\"description\" content=\"Uno degli obiettivi di una strategia di web marketing \u00e8 la generazione di lead, ovvero contatti commerciali: non perderti questi 5 consigli!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/lead-generation-5-step-per-arrivare-al-tuo-obiettivo\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2022 Lead generation: 5 step per arrivare al tuo obiettivo - Artera\" \/>\n<meta property=\"og:description\" content=\"Uno degli obiettivi di una strategia di web marketing \u00e8 la generazione di lead, ovvero contatti commerciali: non perderti questi 5 consigli!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.artera.net\/it\/marketing\/lead-generation-5-step-per-arrivare-al-tuo-obiettivo\/\" \/>\n<meta property=\"og:site_name\" content=\"Artera\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/artera.net\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-05-30T12:48:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-27T14:35:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.artera.net\/wp-content\/uploads\/2014\/05\/lead-generation.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sergio Ravera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sergio Ravera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/lead-generation-5-step-per-arrivare-al-tuo-obiettivo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/lead-generation-5-step-per-arrivare-al-tuo-obiettivo\\\/\"},\"author\":{\"name\":\"Sergio Ravera\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#\\\/schema\\\/person\\\/48ffb6b3727677643fbfd3ecf0a10aa0\"},\"headline\":\"Lead generation: 5 step per arrivare al tuo obiettivo\",\"datePublished\":\"2014-05-30T12:48:55+00:00\",\"dateModified\":\"2023-02-27T14:35:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/lead-generation-5-step-per-arrivare-al-tuo-obiettivo\\\/\"},\"wordCount\":508,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/lead-generation-5-step-per-arrivare-al-tuo-obiettivo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2014\\\/05\\\/lead-generation.jpg\",\"keywords\":[\"conversioni\",\"lead generation\",\"web marketing\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/lead-generation-5-step-per-arrivare-al-tuo-obiettivo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/lead-generation-5-step-per-arrivare-al-tuo-obiettivo\\\/\",\"url\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/lead-generation-5-step-per-arrivare-al-tuo-obiettivo\\\/\",\"name\":\"\u2022 Lead generation: 5 step per arrivare al tuo obiettivo - Artera\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/lead-generation-5-step-per-arrivare-al-tuo-obiettivo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/lead-generation-5-step-per-arrivare-al-tuo-obiettivo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2014\\\/05\\\/lead-generation.jpg\",\"datePublished\":\"2014-05-30T12:48:55+00:00\",\"dateModified\":\"2023-02-27T14:35:33+00:00\",\"description\":\"Uno degli obiettivi di una strategia di web marketing \u00e8 la generazione di lead, ovvero contatti commerciali: non perderti questi 5 consigli!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/lead-generation-5-step-per-arrivare-al-tuo-obiettivo\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/lead-generation-5-step-per-arrivare-al-tuo-obiettivo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/lead-generation-5-step-per-arrivare-al-tuo-obiettivo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2014\\\/05\\\/lead-generation.jpg\",\"contentUrl\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2014\\\/05\\\/lead-generation.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/lead-generation-5-step-per-arrivare-al-tuo-obiettivo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.artera.net\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lead generation: 5 step per arrivare al tuo obiettivo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#website\",\"url\":\"https:\\\/\\\/www.artera.net\\\/it\\\/\",\"name\":\"Artera\",\"description\":\"Swiss Premium Hosting\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.artera.net\\\/it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#organization\",\"name\":\"Artera\",\"url\":\"https:\\\/\\\/www.artera.net\\\/it\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/artera-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.artera.net\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/artera-logo.png\",\"width\":300,\"height\":77,\"caption\":\"Artera\"},\"image\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/artera.net\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/artera\\\/\",\"https:\\\/\\\/www.instagram.com\\\/artera_swiss\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#\\\/schema\\\/person\\\/48ffb6b3727677643fbfd3ecf0a10aa0\",\"name\":\"Sergio Ravera\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g\",\"caption\":\"Sergio Ravera\"},\"description\":\"Raised in a family tradition of merchants, my entrepreneurial spirit drove me to launch my first e-commerce venture in 1998. My vision and dedication led, in 2002, to the founding of Artera, now a leading brand in premium managed cloud hosting services. As Chief Executive Officer, I lead DHH Switzerland SA, part of the international DHH S.p.A. group, listed on the Milan Stock Exchange with the reference code (AIM \u2013 ISIN: IT0005203622). It is under this brand that the Artera brand continues to grow and thrive. In addition to my commitment to the business world, I am an active researcher in the field of new technologies, always fascinated by cutting-edge innovations in the industry.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/sergioravera\\\/\"],\"url\":\"https:\\\/\\\/www.artera.net\\\/it\\\/author\\\/sergio-ravera\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u2022 Lead generation: 5 step per arrivare al tuo obiettivo - Artera","description":"Uno degli obiettivi di una strategia di web marketing \u00e8 la generazione di lead, ovvero contatti commerciali: non perderti questi 5 consigli!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.artera.net\/it\/marketing\/lead-generation-5-step-per-arrivare-al-tuo-obiettivo\/","og_locale":"it_IT","og_type":"article","og_title":"\u2022 Lead generation: 5 step per arrivare al tuo obiettivo - Artera","og_description":"Uno degli obiettivi di una strategia di web marketing \u00e8 la generazione di lead, ovvero contatti commerciali: non perderti questi 5 consigli!","og_url":"https:\/\/www.artera.net\/it\/marketing\/lead-generation-5-step-per-arrivare-al-tuo-obiettivo\/","og_site_name":"Artera","article_publisher":"https:\/\/www.facebook.com\/artera.net\/","article_published_time":"2014-05-30T12:48:55+00:00","article_modified_time":"2023-02-27T14:35:33+00:00","og_image":[{"url":"https:\/\/www.artera.net\/wp-content\/uploads\/2014\/05\/lead-generation.jpg","width":1,"height":1,"type":"image\/jpeg"}],"author":"Sergio Ravera","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"Sergio Ravera","Tempo di lettura stimato":"3 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.artera.net\/it\/marketing\/lead-generation-5-step-per-arrivare-al-tuo-obiettivo\/#article","isPartOf":{"@id":"https:\/\/www.artera.net\/it\/marketing\/lead-generation-5-step-per-arrivare-al-tuo-obiettivo\/"},"author":{"name":"Sergio Ravera","@id":"https:\/\/www.artera.net\/it\/#\/schema\/person\/48ffb6b3727677643fbfd3ecf0a10aa0"},"headline":"Lead generation: 5 step per arrivare al tuo obiettivo","datePublished":"2014-05-30T12:48:55+00:00","dateModified":"2023-02-27T14:35:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.artera.net\/it\/marketing\/lead-generation-5-step-per-arrivare-al-tuo-obiettivo\/"},"wordCount":508,"commentCount":1,"publisher":{"@id":"https:\/\/www.artera.net\/it\/#organization"},"image":{"@id":"https:\/\/www.artera.net\/it\/marketing\/lead-generation-5-step-per-arrivare-al-tuo-obiettivo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.artera.net\/wp-content\/uploads\/2014\/05\/lead-generation.jpg","keywords":["conversioni","lead generation","web marketing"],"articleSection":["Marketing"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.artera.net\/it\/marketing\/lead-generation-5-step-per-arrivare-al-tuo-obiettivo\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.artera.net\/it\/marketing\/lead-generation-5-step-per-arrivare-al-tuo-obiettivo\/","url":"https:\/\/www.artera.net\/it\/marketing\/lead-generation-5-step-per-arrivare-al-tuo-obiettivo\/","name":"\u2022 Lead generation: 5 step per arrivare al tuo obiettivo - Artera","isPartOf":{"@id":"https:\/\/www.artera.net\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.artera.net\/it\/marketing\/lead-generation-5-step-per-arrivare-al-tuo-obiettivo\/#primaryimage"},"image":{"@id":"https:\/\/www.artera.net\/it\/marketing\/lead-generation-5-step-per-arrivare-al-tuo-obiettivo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.artera.net\/wp-content\/uploads\/2014\/05\/lead-generation.jpg","datePublished":"2014-05-30T12:48:55+00:00","dateModified":"2023-02-27T14:35:33+00:00","description":"Uno degli obiettivi di una strategia di web marketing \u00e8 la generazione di lead, ovvero contatti commerciali: non perderti questi 5 consigli!","breadcrumb":{"@id":"https:\/\/www.artera.net\/it\/marketing\/lead-generation-5-step-per-arrivare-al-tuo-obiettivo\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.artera.net\/it\/marketing\/lead-generation-5-step-per-arrivare-al-tuo-obiettivo\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.artera.net\/it\/marketing\/lead-generation-5-step-per-arrivare-al-tuo-obiettivo\/#primaryimage","url":"https:\/\/www.artera.net\/wp-content\/uploads\/2014\/05\/lead-generation.jpg","contentUrl":"https:\/\/www.artera.net\/wp-content\/uploads\/2014\/05\/lead-generation.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.artera.net\/it\/marketing\/lead-generation-5-step-per-arrivare-al-tuo-obiettivo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.artera.net\/it\/"},{"@type":"ListItem","position":2,"name":"Lead generation: 5 step per arrivare al tuo obiettivo"}]},{"@type":"WebSite","@id":"https:\/\/www.artera.net\/it\/#website","url":"https:\/\/www.artera.net\/it\/","name":"Artera","description":"Swiss Premium Hosting","publisher":{"@id":"https:\/\/www.artera.net\/it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.artera.net\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.artera.net\/it\/#organization","name":"Artera","url":"https:\/\/www.artera.net\/it\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.artera.net\/it\/#\/schema\/logo\/image\/","url":"https:\/\/www.artera.net\/wp-content\/uploads\/2019\/09\/artera-logo.png","contentUrl":"https:\/\/www.artera.net\/wp-content\/uploads\/2019\/09\/artera-logo.png","width":300,"height":77,"caption":"Artera"},"image":{"@id":"https:\/\/www.artera.net\/it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/artera.net\/","https:\/\/www.linkedin.com\/company\/artera\/","https:\/\/www.instagram.com\/artera_swiss\/"]},{"@type":"Person","@id":"https:\/\/www.artera.net\/it\/#\/schema\/person\/48ffb6b3727677643fbfd3ecf0a10aa0","name":"Sergio Ravera","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/618f2c20338bb422bd317eae8d6c9c097ba85d3f5a1da18e21ecf5da5ee3a448?s=96&d=mm&r=g","caption":"Sergio Ravera"},"description":"Raised in a family tradition of merchants, my entrepreneurial spirit drove me to launch my first e-commerce venture in 1998. My vision and dedication led, in 2002, to the founding of Artera, now a leading brand in premium managed cloud hosting services. As Chief Executive Officer, I lead DHH Switzerland SA, part of the international DHH S.p.A. group, listed on the Milan Stock Exchange with the reference code (AIM \u2013 ISIN: IT0005203622). It is under this brand that the Artera brand continues to grow and thrive. In addition to my commitment to the business world, I am an active researcher in the field of new technologies, always fascinated by cutting-edge innovations in the industry.","sameAs":["https:\/\/www.linkedin.com\/in\/sergioravera\/"],"url":"https:\/\/www.artera.net\/it\/author\/sergio-ravera\/"}]}},"_links":{"self":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/18533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/comments?post=18533"}],"version-history":[{"count":1,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/18533\/revisions"}],"predecessor-version":[{"id":255309,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/posts\/18533\/revisions\/255309"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/media\/18544"}],"wp:attachment":[{"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/media?parent=18533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/categories?post=18533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artera.net\/it\/wp-json\/wp\/v2\/tags?post=18533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}