{"id":18592,"date":"2014-06-05T15:43:34","date_gmt":"2014-06-05T13:43:34","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=18592"},"modified":"2023-02-27T14:35:31","modified_gmt":"2023-02-27T14:35:31","slug":"landing-page-errori-da-non-commettere","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/landing-page-errori-da-non-commettere\/","title":{"rendered":"Landing page: 10 errori da non commettere"},"content":{"rendered":"

Le landing page<\/strong> sono uno degli strumenti pi\u00f9 importanti a disposizione dei reparti marketing delle agenzie web. Tuttavia spesso, a causa di una mole di lavoro troppo elevata, vengono realizzate frettolosamente senza realmente pensare a ci\u00f2 di cui l’utente ha bisogno.<\/p>\n

Ecco quindi dei consigli o, meglio, 10 errori da non commettere, per riuscire a creare landing page<\/strong> che mantengano alto il numero delle conversioni:<\/p>\n

    \n
  1. Le landing page devono essere semplici e devono avere un unico scopo<\/strong>: l’utente non deve avere scelte differenti, ma deve poter compiere una e una sola azione.<\/li>\n
  2. Tutto ci\u00f2 che non riguarda il compimento dell’azione deve essere escluso dalla landing page per evitare qualunque distrazione.<\/li>\n
  3. I testi devono usare un linguaggio familiare<\/strong> alla tipologia di utenti destinatari della comunicazione e soprattutto devono essere redatti in modo che l’utente si senta coinvolto e sia invogliato ad ottenere maggiori informazioni.<\/li>\n
  4. I contenuti non devono essere legati a prodotti o brand aziendali: le landing page devono mirare a risolvere un problema dell’utente.<\/li>\n
  5. L’utente deve avere subito chiaro qual \u00e8 l’azione che pu\u00f2 (e deve) compiere.<\/li>\n
  6. La landing page deve essere creata in modo da catturare l’attenzione<\/strong> dell’utente in poco tempo: se l’utente non viene coinvolto nei primissimi secondi sar\u00e0 perso.<\/li>\n
  7. L’impostazione grafica deve essere coerente con quella dell’ambiente da cui l’utente proviene (email o sito web).<\/li>\n
  8. \u00c8 importante tenere bene a mente tutti i canoni di realizzazione che rendono una landing page “usabile”<\/strong>: sottolineare i link, nascondere le barre di navigazione ed evidenziare i pulsanti a disposizione dell’utente.<\/li>\n
  9. Le immagini all’interno della landing page devono essere realizzate con lo scopo di attrarre l’utente, devono essere accattivanti e soprattutto devono essere cliccabili.<\/li>\n
  10. Personalizzare i pulsanti \u00e8 una scelta vincente: le landing page con pulsanti standard (“Invia” o “Submit”) hanno tasti di conversione decisamente inferiori rispetto a quelle con messaggi personalizzati.<\/li>\n<\/ol>\n

    Una volta realizzata la landing page seguendo questi criteri \u00e8 di fondamentale importanza testare il risultato<\/strong>: oltre alla verifica di tutti i link e di tutte le immagini \u00e8 importantissimo compiere test A\/B variando il contenuto del messaggio, il layout grafico, i titoli e cos\u00ec via fino a trovare la soluzione ideale che consenta di ottenere alte percentuali di conversione.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Le landing page<\/strong> sono uno strumento a disposizione dei reparti marketing delle agenzie web. A causa di una mole di lavoro troppo elevata, per\u00f2, vengono realizzate senza realmente pensare a ci\u00f2 di cui l’utente ha bisogno.<\/p>\n","protected":false},"author":4,"featured_media":18602,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[205,365,66,48],"class_list":["post-18592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-comunicazione","tag-errori","tag-web-design","tag-web-marketing-1"],"yoast_head":"\n\u2022 Landing page: 10 errori da non commettere - Artera<\/title>\n<meta name=\"description\" content=\"Centrare l'obiettivo di vendita utilizzando le landing page si pu\u00f2! 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