{"id":18637,"date":"2014-06-18T12:03:28","date_gmt":"2014-06-18T10:03:28","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=18637"},"modified":"2023-02-27T14:35:26","modified_gmt":"2023-02-27T14:35:26","slug":"google-adwords-conversioni-click-call","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/google-adwords-conversioni-click-call\/","title":{"rendered":"Google AdWords: conversioni click to call"},"content":{"rendered":"<p>Importanti novit\u00e0 per chi utilizza <strong>AdWords<\/strong> per le proprie inserzioni pubblicitarie su Google: sono state introdotte nuove impostazioni per la <strong>valutazione delle conversioni<\/strong> da click-to-call, vale a dire gli annunci per i dispositivi mobili (smartphone, tablet, eccetera) che permettono agli utenti di cliccare sul numero di telefono presente per contattare direttamente l\u2019inserzionista.<\/p>\n<p>Google,allo scopo di mettere a disposizione delle aziende uno strumento che consenta loro di valutare le telefonate in modo preciso e puntuale, ha introdotto nuove impostazioni sulle <strong>conversioni di AdWords<\/strong>. Nelle prossime settimane verranno proposti nuovi controlli, contraddistinti da una maggiore flessibilit\u00e0, per far s\u00ec che le aziende siano guidate senza difficolt\u00e0 nella ricerca delle chiamate che esse ritengono pi\u00f9 significative e di valore per il proprio business.<\/p>\n<p>I <strong>click-to-call<\/strong> sono annunci di fondamentale importanza per gli inserzionisti di imprese che basano gran parte della propria attivit\u00e0 e dei propri affari sul contatto telefonico: per loro, la possibilit\u00e0 di essere chiamati direttamente con un clic sugli annunci ha costituito e costituisce tuttora un\u2019innovazione di fondamentale importanza, in grado di incrementare i contatti e la vicinanza con i clienti. Non \u00e8 un caso che i click-to-call siano stati accolti in maniera positiva in tutti i Paesi in cui sono stati proposti: in Germania, in Francia, nel Regno Unito e in Gran Bretagna, dove sono stati lanciati nel novembre del 2013, e in Australia e in Spagna, dove sono in vigore da poche settimane.<\/p>\n<p>In questi Paesi, dunque, con l\u2019arrivo dell\u2019estate verranno proposte le nuove impostazioni di conversione. Tali impostazioni offriranno, tra l\u2019altro, la possibilit\u00e0 di allineare e categorizzare le <strong>conversioni di chiamate<\/strong>, personalizzando sia le finestre di conversione che le categorie e assegnando a ogni conversione un nome diverso. Non solo: i nuovi controlli permetteranno di massimizzare non solo il volume delle conversioni, ma anche il loro valore, tramite il ricorso a segnali specifici come per esempio la posizione dell\u2019utente, il tipo di dispositivo che \u00e8 stato usato e l\u2019ora del giorno in cui la chiamata \u00e8 stata effettuata.<\/p>\n<p>In generale, dunque, le <strong>impostazioni di conversione di AdWords<\/strong> che verranno introdotte a breve sui click-to-call consentiranno di assegnare valori di conversione a conversioni diverse, valutando in maniera differente le varie chiamate, in maniera tale da riuscire a individuare gli annunci e le parole chiave che sono alla base delle telefonate pi\u00f9 redditizie o importanti. Insomma, tutte caratteristiche che vanno nella direzione di una <strong>targettizzazione<\/strong> pi\u00f9 accentuata, vale a dire della possibilit\u00e0 per gli inserzionisti di capire chi sono i clienti, da dove chiamano, quando chiamano e con quale device chiamano, ma soprattutto quali sono gli annunci pubblicitari che li inducono a chiamare.<\/p>\n<p>Non tutte le telefonate, insomma, hanno lo stesso valore, e le novit\u00e0 sulle impostazioni introdotte da Google rappresentano la dimostrazione pi\u00f9 evidente di questa realt\u00e0. In un mondo sempre pi\u00f9 connesso, in cui tablet e smartphone stanno assumendo un\u2019importanza sempre pi\u00f9 evidente e progressivamente conquistando le abitudini di navigazione degli utenti, Google ha capito che gli <strong>annunci click-to-call<\/strong> meritano di essere il pi\u00f9 possibile valorizzati, cos\u00ec che le aziende abbiano la possibilit\u00e0 di fare conoscere il proprio business e la propria attivit\u00e0 a chiunque, in qualunque momento e in qualunque posto.<\/p>\n<p>Secondo i dati riportati dal blog di <strong>Google AdWords<\/strong>, ogni mese sono pi\u00f9 di 40 milioni le telefonate che vengono effettuate alle aziende direttamente tramite gli annunci pubblicitari presenti sul motore di ricerca, e tale numero \u00e8 destinato a crescere costantemente. Non \u00e8 un caso che nel 2015 Mountain View estender\u00e0 i click-to-call anche in altri Paesi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Importanti novit\u00e0 per <strong>AdWords<\/strong>: sono state introdotte nuove impostazioni per la <strong>valutazione delle conversioni<\/strong> da click-to-call, che permettono agli utenti di cliccare sul numero di telefono presente per contattare direttamente l\u2019inserzionista.<\/p>\n","protected":false},"author":4,"featured_media":18693,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[154,273,377,216],"class_list":["post-18637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-conversioni","tag-adwords","tag-ppc","tag-web-analysis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 Google AdWords: conversioni click to call - 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