{"id":18645,"date":"2014-06-20T11:00:17","date_gmt":"2014-06-20T09:00:17","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=18645"},"modified":"2023-02-27T14:35:25","modified_gmt":"2023-02-27T14:35:25","slug":"social-marketing-post-perfetto-facebook","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/social-marketing-post-perfetto-facebook\/","title":{"rendered":"Social marketing: alla ricerca del post perfetto per Facebook"},"content":{"rendered":"<p>Se un&#8217;azienda volesse far passare un messaggio o volesse pubblicizzare un prodotto, non potrebbe di certo ignorare un canale con un potenziale audience di 1,5 miliardi di persone come Facebook. Ma come si pu\u00f2 utilizzare al meglio questo social network per farsi pubblicit\u00e0? Come si pu\u00f2 fare branding utilizzando i <strong>post su Facebook<\/strong>?<\/p>\n<p>Proviamo con 3 semplici consigli di social marketing ad aiutarti a scrivere un <strong>post perfetto per Facebook<\/strong> e ad aumentare il traffico verso il tuo sito.<\/p>\n<h2>1. Anteprima dei link<\/h2>\n<p>Facebook d\u00e0 la possibilit\u00e0 di condividere link sulla propria bacheca e fornisce un&#8217;<strong>anteprima automatica<\/strong> che unisce una porzione di testo ed un&#8217;immagine della pagina al link di destinazione. Spesso per\u00f2 queste preview automatiche non sono visivamente gradevoli, passano inosservato nel newsfeed o addirittura possono suscitare trascuratezza dei contenuti pubblicati o incapacit\u00e0 di utilizzo dello strumento. Quindi, <strong>modificare la preview dei link<\/strong> che si condividono personalizzandola e rendendola pi\u00f9 gradevole migliorer\u00e0 sicuramente le cose.<\/p>\n<h2>2. Coinvolgimento degli utenti<\/h2>\n<p>Scrivere un messaggio conciso, chiaro, diretto nello spazio riservato all&#8217;aggiornamento di stato sopra alla preview, indurr\u00e0 gli utenti ad interagire con la vostra condivisione. La portata di un contenuto pubblicato su Facebook, infatti, risulta crescere all&#8217;aumentare dell&#8217;attivit\u00e0 che si sviluppa intorno alla sua condivisione (commenti, numero di mi piace, condivisioni di amici, tag). Cercare di <strong>coinvolgere gli utenti<\/strong> nel messaggio che si vuole mandare \u00e8 sicuramente un ottimo modo di &#8220;spargere la voce&#8221;.<\/p>\n<h2>3. Immagini belle<\/h2>\n<p>Facebook, come ogni social network, basa la comunicazione pi\u00f9 sui <strong>contenuti visuali<\/strong> che su quelli testuali. Quando si condivide un link lo strumento di preview automatica ritaglia e ridimensiona in maniera &#8220;originale&#8221; un&#8217;immagine tratta dalla pagina di destinazione del link. Sarebbe meglio, in questo caso, sostituirla con un&#8217;immagine pi\u00f9 coinvolgente e visivamente pi\u00f9 gradevole per aumentare il grado di interesse negli utenti.<\/p>\n<p>Quelli elencati qui sopra sono 3 consigli semplici, ma che ti aiuteranno a scrivere un post perfetto su Facebook. Cosa ne pensi? Tu usi altri stratagemmi per rendere accattivanti i tuoi post?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se un&#8217;azienda volesse pubblicizzare un prodotto, non potrebbe di certo ignorare un canale come Facebook. Ma come si pu\u00f2 utilizzare al meglio questo social network per farsi pubblicit\u00e0? Come si pu\u00f2 fare branding utilizzando i <strong>post su Facebook<\/strong>?<\/p>\n","protected":false},"author":4,"featured_media":18667,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[205,206,61,35],"class_list":["post-18645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-comunicazione","tag-contenuti","tag-facebook","tag-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Marketing: il Post Perfetto per Facebook - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Se un&#039;azienda volesse pubblicizzare un prodotto, non potrebbe di certo ignorare Facebook. 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