{"id":18670,"date":"2014-06-23T16:12:17","date_gmt":"2014-06-23T14:12:17","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=18670"},"modified":"2023-02-27T14:35:25","modified_gmt":"2023-02-27T14:35:25","slug":"web-writing-tecnica-e-passione","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/sviluppo\/web-writing-tecnica-e-passione\/","title":{"rendered":"Web Writing: tra tecnica e passione"},"content":{"rendered":"<p>Chi scrive sul web da un po&#8217; di tempo lo sa: la <strong>SEO \u00e8 importante<\/strong>. Conoscerla ed usarla non \u00e8 solo appropriato, bens\u00ec fondamentale, se si vuole raggiungere il maggior numero di lettori possibili. Tuttavia anche chi scrive per blog aziendali o chi cura pagine con argomenti tecnici, dovrebbe tener presente che il lettore e (spesso) il potenziale cliente \u00e8 una persona comune, con interessi e gusti ben definiti.<\/p>\n<p>Il testo che ci si accinge a pubblicare non deve tener conto\u00a0solamente delle tecniche di ottimizzazione per un miglior\u00a0posizionamento: il lettore deve leggere qualcosa che gli piace per tornare a visitare\u00a0ci\u00f2 che il <strong>web writer<\/strong> periodicamente scrive.<\/p>\n<p>Un post\u00a0necessita al suo interno dei meta tag (title, description, ecc.), ma \u00e8 altamente consigliato aggiungere anche link esterni, immagini (infografiche, ecc.)\u00a0e soprattutto rendere condivisibile ci\u00f2 che si scrive. Inoltre \u00e8 bene sapere che Google, a cui si pensa (fin troppo) quando si scrive per il web, sta iniziando ad interessarsi alla <strong>ricerca semantica<\/strong>: questo vuol dire che vi \u00e8 uno speciale algoritmo che restituisce risultati pi\u00f9 pertinenti e soprattutto immediati.<\/p>\n<p>Il mio consiglio \u00e8 quindi di scrivere con la tecnica, ma anche con la passione e l&#8217;umanit\u00e0, rendendo il testo <strong>facilmente comprensibile, ma anche accattivante<\/strong> per il lettore. Una buona grammatica \u00e8 fondamentale ed un post scritto con ordine (diviso in paragrafi) \u00e8 sicuramente meglio di un\u00a0testo disorganizzato, ma\u00a0dobbiamo ricordare che il lettore (e potenziale cliente) \u00e8 attratto anche da altro. Perch\u00e9 dovrebbe leggere il vostro blog, estremamente tecnico, scegliendolo tra tutti quelli presenti sul web? Un approccio pi\u00f9 &#8220;umano&#8221; alla scrittura, unito a quelle regole SEO che ormai si usano &#8220;in automatico&#8221;, \u00e8 secondo me la chiave vincente per proporre <strong>contenuti di qualit\u00e0<\/strong> e che inducono a tornare a visitare un determinato sito. Inoltre, essere sempre aggiornati,\u00a0considerando il <strong>Web Writing<\/strong> come qualcosa che non smetter\u00e0 di evolversi, a mio avviso vi render\u00e0 &#8220;scrittori&#8221; migliori. Infine \u00e8 bene ricordarsi che, quando\u00a0un metodo di scrittura ha un alto indice di gradimento,\u00a0\u00e8 pi\u00f9 facile e divertente anche per il web writer, proporre contenuti interessanti!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chi scrive sul web lo sa: la <strong>SEO \u00e8 importante<\/strong>. Conoscerla ed usarla \u00e8 fondamentale per raggiungere il maggior numero di lettori possibili, tuttavia anche chi scrive per blog tecnici dovrebbe proporre sempre <strong>contenuti di qualit\u00e0<\/strong>.<\/p>\n","protected":false},"author":4,"featured_media":18733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[108],"tags":[123,206,117],"class_list":["post-18670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sviluppo","tag-blog","tag-contenuti","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 Web Writing: tra tecnica e passione - Artera<\/title>\n<meta name=\"description\" content=\"Chi scrive sul web lo sa: la SEO \u00e8 importante per raggiungere pi\u00f9 lettori possibili, ma il Web Writing \u00e8 soprattutto contenuti di qualit\u00e0.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/sviluppo\/web-writing-tecnica-e-passione\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2022 Web Writing: tra tecnica e passione - 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