{"id":18855,"date":"2014-07-14T11:22:42","date_gmt":"2014-07-14T11:22:42","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=18855"},"modified":"2023-02-27T14:34:47","modified_gmt":"2023-02-27T14:34:47","slug":"fire-phone-lo-smartphone-di-amazon-non-convince","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/fire-phone-lo-smartphone-di-amazon-non-convince\/","title":{"rendered":"Fire Phone: lo smartphone di Amazon non convince"},"content":{"rendered":"

Amazon ha recentemente lanciato sul mercato il Fire Phone<\/strong>, uno smartphone pensato per stare al passo con i cambiamenti imposti dal mercato, per semplificare l’ecommerce e per sviluppare al meglio la piattaforma app dedicata. Negli intenti del colosso di Seattle, vi \u00e8 inoltre la volont\u00e0 di sfruttare la tendenza all’acquisto tramite mobile<\/strong>, in continua crescita a livello mondiale. Tuttavia sul web si rincorrono voci e opinioni piuttosto negative sul nuovo arrivato, vediamo perch\u00e9.<\/p>\n

Per prima cosa, il prezzo sembra essere troppo alto. La stessa Amazon ha messo in commercio i Kindle (inizialmente come ebook reader e poi come tablet) rendendoli un prodotto di massa<\/strong>, invece Fire Phone ha un costo che va dai 199$ ai 649$, non proprio alla portata di tutti, anche se vi \u00e8 incluso il servizio Amazon Prime per un anno (streaming e download di video, ebook e musica, non ancora disponibile in Italia).<\/p>\n

In secondo luogo Fire Phone non offre nulla di rivoluzionario: utilizza infatti un sistema di scansione tramite lettore ottico<\/strong> integrato nella fotocamera per facilitare l’esperienza d’acquisto. Puntando lo smartphone su un prodotto, si pu\u00f2 procedere immediatamente al suo acquisto su Amazon. Funzione utile, certo, ma alla quale siamo gi\u00e0 abituati dalle varie app che scansionano i codici a barre.<\/p>\n

L’interfaccia 3D<\/strong> di Fire Phone rende tuttavia pi\u00f9 semplice capire cosa stiamo acquistando e facilita estremamente la lettura degli ebook. Lo schermo infatti \u00e8 antiriflesso ed \u00e8 possibile sfogliare un libro con il semplice movimento delle mani.<\/p>\n

In definitiva si pu\u00f2 giudicare un buon prodotto, ma forse troppo poco innovativo per affrontare un mercato s\u00ec in continua espansione, ma anche molto affollato. Resta da capire quindi se Fire Phone di Amazon<\/strong> sar\u00e0 in grado di ritagliarsi uno spazio tra tutti gli altri smartphone votati all’ecommerce o se sar\u00e0 invece una semplice “prova” per Amazon. In un tempo relativamente breve, il colosso di Seattle ha lanciato sul mercato i Kindle, poi i tablet ed ora gli smartphone: vedremo se questa volta la mossa \u00e8 stata avventata.<\/p>\n","protected":false},"excerpt":{"rendered":"

Amazon ha recentemente lanciato sul mercato il Fire Phone<\/strong>, uno smartphone pensato per stare al passo con i cambiamenti imposti dal mercato, per semplificare l’ecommerce e per sviluppare al meglio la piattaforma app dedicata.<\/p>\n","protected":false},"author":4,"featured_media":18910,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[313,72,366],"class_list":["post-18855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-amazon","tag-e-commerce","tag-smartphone"],"yoast_head":"\n\u2022 Fire Phone: lo smartphone di Amazon non convince - Artera<\/title>\n<meta name=\"description\" content=\"Il Fire Phone di Amazon \u00e8 uno smartphone pensato per semplificare l'ecommerce e per supportare al meglio la piattaforma app dedicata.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/fire-phone-lo-smartphone-di-amazon-non-convince\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2022 Fire Phone: lo smartphone di Amazon non convince - 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