{"id":18926,"date":"2014-07-31T15:08:26","date_gmt":"2014-07-31T13:08:26","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=18926"},"modified":"2023-02-27T14:34:40","modified_gmt":"2023-02-27T14:34:40","slug":"ecommerce-made-in-italy","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/ecommerce\/ecommerce-made-in-italy\/","title":{"rendered":"Ecommerce: il Made In Italy \u00e8 il 3\u00b0 marchio pi\u00f9 famoso al mondo"},"content":{"rendered":"<p>Il <strong>Made In Italy<\/strong> \u00e8 il terzo marchio pi\u00f9 famoso al mondo alle spalle di Coca Cola e VISA. Secondo una recente ricerca di Google-Doxa, l&#8217;Internet Export Report, la domanda a livello mondiale dei prodotti Made In Italy \u00e8 cresciuta del 4.1% nel solo 2013. Questo ha comportato un guadagno di 68 miliardi di euro. Risulta\u00a0quindi evidente che le aziende nostrane devono sfruttare il pi\u00f9 possibile questo settore per uscire dalla crisi e per riportarsi al livello, se non al di sopra, della concorrenza europea e non solo.<\/p>\n<p>La richiesta di Made In Italy non \u00e8 rivolta solamente ai settori che pi\u00f9 spesso vengono associati alla <strong>qualit\u00e0 italiana<\/strong>, come moda e design: il settore enogastronomico, ad esempio, ha visto una crescita del 5.2%. Ottimi risultati sono stati poi registrati in settori come l&#8217;artigianato, il turismo e l&#8217;automazione.<\/p>\n<p>L&#8217;ecommerce \u00e8 uno strumento di fondamentale importanza da questo punto di vista, in particolare per quanto riguarda le PMI. In media infatti il 31.5% del fatturato export delle piccole e medie imprese che vendono Made In Italy arriva dall&#8217;ecommerce per il semplice motivo che la vendita online consente di raggiungere un bacino di utenti ampio e variegato.<\/p>\n<p>Quali sono le strategie da attuare per cogliere questa grandissima opportunit\u00e0? Ecco alcuni consigli per un <strong>ecommerce di prodotti Made In Italy<\/strong>:<\/p>\n<ul>\n<li>utilizzare un <strong>logo<\/strong> Made In Italy o crearne uno partendo dal tricolore per generare un effetto visuale che esalti l&#8217;italianit\u00e0;<\/li>\n<li>rendere visibile il processo produttivo aziendale dimostrando l&#8217;artigianalit\u00e0 dei prodotti;<\/li>\n<li>mostrare il rispetto della <strong>tradizione<\/strong> unito all&#8217;innovazione nei processi produttivi;<\/li>\n<li>rafforzare il legame con il <strong>territorio<\/strong> visualizzando la propria posizione e parlando del legame con la zona di produzione;<\/li>\n<li>appoggiarsi alle associazioni che promuovono il Made In Italy nel mondo.<\/li>\n<\/ul>\n<p>Ovviamente sar\u00e0 poi necessario sulla <strong>visibilit\u00e0 del proprio ecommerce<\/strong> per il Made In Italy. Per garantire un elevato numero di utenti e quindi potenziali clienti, sar\u00e0 indispensabile:<\/p>\n<ul>\n<li>farsi conoscere tramite siti e blog specializzati con cui avviare una collaborazione oppure creare un blog interno legato allo store online o ancora pubblicizzarsi attraverso video che mostrano, ad esempio, il processo produttivo legato ad un particolare prodotto;<\/li>\n<li>lavorare attentamente sull&#8217;<strong>ottimizzazione SEO<\/strong> dei contenuti del portale ecommerce in modo da guadagnare ottimi posizionamenti nelle pagine di ricerca dei principali search engine;<\/li>\n<li>gestire <strong>campagne AdWords<\/strong> legate ai prodotti venduti senza dimenticare lo stretto rapporto con il marchio Made In Italy;<\/li>\n<li>ampliare il numero di canali di vendita utilizzati affidandosi ad esempio ai comparatori di prezzo ed ai <strong>marketplace<\/strong> pi\u00f9 famosi al mondo come Amazon ed eBay;<\/li>\n<li>sfruttare al meglio le potenzialit\u00e0 dei <strong>social network<\/strong> come Facebook, Twitter, Google+, Instagram e cos\u00ec via.<\/li>\n<\/ul>\n<p>Bisogna poi scegliere con attenzione il dominio per il proprio ecommerce. Per la <strong>vendita di prodotti Made In Italy<\/strong> \u00e8 di fondamentale importanza basare il proprio business su un dominio .it ed utilizzarlo come landing page principale per tutti i propri clienti.<\/p>\n<p>Una volta creato il sito il passo successivo sar\u00e0 quello di <strong>registrare il dominio<\/strong> su tutti i mercati di riferimento (.com, .eu, .de, .co.uk, ecc.) e diversificare la pagina di atterraggio in base all&#8217;IP di provenienza garantendo alla maggior parte degli utenti una navigazione in lingua madre.<\/p>\n<p>Tutti questi consigli vogliono essere un aiuto ed un incoraggiamento per tutte quelle piccole e medie imprese italiane che ancora non sfruttano il <strong>settore ecommerce<\/strong> per ampliare il proprio business. Si stima che solamente il 34% delle PMI possegga un proprio sito web e solo il 13% lo utilizza per commercio online.\u00a0Per migliorare queste percentuali \u00e8 di fondamentale importanza sensibilizzare le imprese mostrando loro tutti i benefici che possono trarre dall&#8217;utilizzo di uno strumento come l&#8217;ecommerce.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il Made In Italy \u00e8 il terzo marchio pi\u00f9 famoso al mondo alle spalle di Coca Cola e VISA. Secondo una recente ricerca di Google-Doxa, l\u2019Internet Export Report, la domanda a livello mondiale dei prodotti Made In Italy \u00e8 cresciuta del 4.1% nel solo 2013.<\/p>\n","protected":false},"author":4,"featured_media":19031,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[83],"tags":[72,331,256],"class_list":["post-18926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-e-commerce","tag-made-in-italy","tag-pmi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ecommerce e Made in Italy - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Vi diamo alcuni consigli e strategie per sviluppare un ecommerce di prodotti Made In Italy, grandissima opportunit\u00e0 da cogliere per le PMI!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/ecommerce\/ecommerce-made-in-italy\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ecommerce e Made in Italy - 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