{"id":18948,"date":"2014-07-24T15:05:20","date_gmt":"2014-07-24T13:05:20","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=18948"},"modified":"2023-02-27T14:34:42","modified_gmt":"2023-02-27T14:34:42","slug":"scrivere-contenuti-per-ecommerce","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/ecommerce\/scrivere-contenuti-per-ecommerce\/","title":{"rendered":"Scrivere contenuti per ecommerce: 8 consigli"},"content":{"rendered":"

Quando si gestisce un portale ecommerce \u00e8 di fondamentale importanza scrivere contenuti e descrizioni accattivanti<\/strong> e che attirino l’attenzione degli utenti che navigano tra i prodotti.\u00a0La stesura di testi ottimizzati, completi e descrittivi \u00e8 il primo passo per guadagnare visibilit\u00e0 online e quindi ottenere un numero sempre crescente di visite e di nuovi clienti.<\/p>\n

Ecco alcuni consigli per riuscire a scrivere contenuti per ecommerce che aiutino a diffondere brand e prodotti:<\/p>\n

    \n
  1. utilizzare descrizioni originali<\/strong> per le schede prodotto e per le pagine categoria cercando un’interazione da parte del cliente offrendo informazioni aggiuntive come ad esempio alcune ricette per un ecommerce che vende ingredienti per la cucina;<\/li>\n
  2. mettere a disposizione di tutti gli utenti delle guide che spieghino nel dettaglio come utilizzare un prodotto appena acquistato;<\/li>\n
  3. inserire video-tutorial<\/strong> per mostrare ai clienti le propriet\u00e0 del prodotto e le reali funzionalit\u00e0 e caratteristiche d’uso;<\/li>\n
  4. permettere agli utenti di fare confronti tra i prodotti utilizzando schede comparative<\/strong> predisposte ad hoc che agevolino la ricerca indirizzando il cliente verso il prodotto che pi\u00f9 soddisfa le sue esigenze;<\/li>\n
  5. mettere in evidenza i prodotti in esaurimento per generare nell’utente un’urgenza d’acquisto<\/em> ed ottenere un numero elevato di conversioni;<\/li>\n
  6. creare una sezione I pi\u00f9 Venduti<\/em><\/strong> per orientare le scelte d’acquisto facendo risparmiare tempo all’utente durante la navigazione;<\/li>\n
  7. utilizzare coupon di sconto<\/strong> per spingere all’acquisto e creare pagine che mostrino tutti i prodotti venduti a prezzo scontato;<\/li>\n
  8. realizzare un blog e aggiornarlo costantemente con contenuti originali; in questo modo sar\u00e0 possibile ricevere un numero maggiore di visite ed aumentare la fidelizzazione dei clienti nei confronti dello store e del brand.<\/li>\n<\/ol>\n

    L’obiettivo principale di qualunque ecommerce deve essere quello di coinvolgere l’utente<\/strong> prolungando il suo tempo di permanenza sul portale e cercando di soddisfare ogni esigenza in termini di prodotti ma soprattutto in termini di informazioni approfondite. E tu, come scrivi i tuoi contenuti per ecommerce?<\/p>\n","protected":false},"excerpt":{"rendered":"

    Quando si gestisce un portale ecommerce \u00e8 di fondamentale importanza scrivere contenuti e descrizioni accattivanti<\/strong> e completi, che attirino l’attenzione degli utenti che navigano tra i prodotti.<\/p>\n","protected":false},"author":4,"featured_media":18985,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[83],"tags":[206,293,72],"class_list":["post-18948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-contenuti","tag-copywriting","tag-e-commerce"],"yoast_head":"\nScrivere Contenuti per Ecommerce: 8 consigli - blog.artera.net<\/title>\n<meta name=\"description\" content=\"\u00c8 di fondamentale importanza scrivere contenuti per ecommerce accattivanti, che attirino l'attenzione degli utenti sui prodotti.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/ecommerce\/scrivere-contenuti-per-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scrivere Contenuti per Ecommerce: 8 consigli - 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