{"id":18952,"date":"2014-07-28T10:03:15","date_gmt":"2014-07-28T08:03:15","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=18952"},"modified":"2023-02-27T14:34:42","modified_gmt":"2023-02-27T14:34:42","slug":"disegnare-logo-app","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/disegnare-logo-app\/","title":{"rendered":"Disegnare il logo per un&#8217;app: ecco qualche spunto"},"content":{"rendered":"<p>Le app ormai sono molto diffuse e tantissimi programmatori (e non) si dilettano nell&#8217;inventarne di nuove. Un&#8217;applicazione, oltre ad essere utile, facile da usare e fruitrice di novit\u00e0, \u00e8 rappresentata da un <strong>logo che la contraddistingue<\/strong>. Questo fa s\u00ec che l&#8217;app sia riconosciuta e aiuta l&#8217;utente a trovarla tra centinaia di altre proposte. Ma qual \u00e8 l&#8217;approccio migliore, quando si decide di creare un nuovo <strong>logo per app<\/strong>?<\/p>\n<p>Per prima cosa, il logo per un&#8217;app deve dare un&#8217;informazione in maniera sintetica. Come detto, grazie al logo, l&#8217;utente\u00a0pu\u00f2 riconoscere la nostra app, scaricarla e magari anche comprarla! Scegliamo quindi\u00a0qualcosa che la rappresenti degnamente, ma non inseriamo troppo testo, perch\u00e9 i caratteri risulterebbero molto piccoli e difficili da leggere: se una <strong>sillaba<\/strong> non vi aggrada, potete sempre usare un <strong>pittogramma<\/strong>, come ha fatto Tripadvisor.<\/p>\n<p>Per quanto riguarda il design, le &#8220;scuole di pensiero&#8221; principali sono due: quella <strong>&#8220;flat&#8221;<\/strong> e quella <strong>&#8220;scheumorfica&#8221;<\/strong>. La prima prevede di scegliere un&#8217;immagine senza utilizzare gradenti, bordi ed effetti tridimensionali. La seconda, al contrario, \u00e8 quella che prevede l&#8217;inserimento di tutti quegli espedienti grafici che rendono il logo meno piatto. Qual \u00e8 quindi la linea da seguire? Secondo me l&#8217;immagine scelta deve\u00a0avere un piccolo bordo, per dare l&#8217;idea di un bottone. Quindi, anche in questo caso, <em>&#8220;in medio stat virtus&#8221;<\/em>! L&#8217;uso del <strong>colore<\/strong> inoltre \u00e8 preferibile ad un classico bianco\/nero, se possibile sceglietene uno vivace.<\/p>\n<p>Per quanto riguarda la realizzazione pratica, il mio consiglio \u00e8 quello di partire da un disegno a mano. Valutate, anche se non siete molto bravi a disegnare, quale sarebbe un logo accattivante per la vostra app: in seguito passate alla fase di creazione vera e propria con programmi come Photoshop o Illustrator. Se la grafica vettorale non \u00e8 il vostro forte, sappiate che ci sono tantissime <strong>app per creare loghi<\/strong>, come ad esempio la gratuita supalogo. Aspetto perci\u00f2 di vedere le vostre creazioni!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un&#8217;app, oltre ad essere utile e facile da usare, \u00e8 rappresentata da un logo che la contraddistingue e aiuta l&#8217;utente a riconoscerla, trovandola tra centinaia di altre proposte. Ma qual \u00e8 l&#8217;approccio migliore, quando si decide di creare un nuovo <strong>logo per app<\/strong>?<\/p>\n","protected":false},"author":4,"featured_media":19004,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[314,339,66],"class_list":["post-18952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-applicazioni","tag-logo","tag-web-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Disegnare Logo App: qualche spunto - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Un&#039;app, solitamente, \u00e8 rappresentata da un logo che la contraddistingue e aiuta l&#039;utente a riconoscerla. 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