{"id":19028,"date":"2014-09-25T10:32:55","date_gmt":"2014-09-25T08:32:55","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=19028"},"modified":"2023-02-27T14:33:24","modified_gmt":"2023-02-27T14:33:24","slug":"chiarimenti-e-delucidazioni-su-email-marketing","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/chiarimenti-e-delucidazioni-su-email-marketing\/","title":{"rendered":"Chiarimenti e delucidazioni sull&#8217;email marketing"},"content":{"rendered":"<p>Il marketing non \u00e8 certo nato grazie ad internet. I mega-cartelloni pubblicitari ed i volantini distribuiti nelle cassette delle lettere sono stati per lunghissimo tempo il miglior strumento a disposizione delle aziende per farsi pubblicit\u00e0 e per cercare di attrarre potenziali clienti. L&#8217;avvento di internet ed in particolare della posta elettronica ha semplificato e velocizzato notevolmente il &#8220;processo pubblicitario&#8221;, grazie anche all&#8217;<strong>email marketing<\/strong>.<\/p>\n<p>I vantaggi dell&#8217;email marketing, ovvero l&#8217;insieme di <strong>metodi e strategie marketing<\/strong> basate sull&#8217;invio di messaggi email, sono molti:<\/p>\n<ul>\n<li>\u00e8 meno costoso del corrispondente cartaceo;<\/li>\n<li>\u00e8 istantaneo o quasi e permette di recapitare il messaggio in pochi secondi;<\/li>\n<li>permette analisi approfondite relativamente a disiscrizioni, conferme di ricezione, tassi di apertura, vendite derivate, eccetera;<\/li>\n<li>consente di eseguire test A\/B per analizzare quale tipologia di messaggio ha pi\u00f9 successo;<\/li>\n<li>pi\u00f9 della met\u00e0 degli utenti in rete legge la posta elettronica.<\/li>\n<\/ul>\n<p>L&#8217;email marketing \u00e8 di gran lunga lo strumento di emarketing pi\u00f9 utilizzato e che garantisce il miglior <strong>ritorno sull&#8217;investimento<\/strong> (ROI). Uno studio effettuato dalla Direct Marketing Association ad inizio 2014 ha evidenziato come per ogni dollaro speso l&#8217;email marketing porti un ritorno di circa 40$, gli annunci a pagamento circa 22$, i social network circa 13$ mentre il mobile solamente 10$.<\/p>\n<p>L&#8217;email marketing per\u00f2 comprende diverse tipologie di invio con obiettivi totalmente differenti:<\/p>\n<ul>\n<li>Le <strong>newsletter<\/strong> sono messaggi di posta elettronica inviati ad utenti che hanno scelto di registrarsi su un portale web e ricevere comunicazioni di tipo commerciale. In questo caso il messaggio avr\u00e0 lo scopo di proporre al cliente servizi, vantaggi e promozioni riservate ai soli utenti registrati cercando di instaurare con essi un pi\u00f9 stretto rapporto.<\/li>\n<li>I messaggi <strong>DEM<\/strong> (Direct Email Marketing) sono invece inviati verso un numero molto elevato di contatti inseriti in database profilati. La profilazione avviene nel momento della registrazione su un portale quando l&#8217;utente, indicando i propri interessi ed i propri hobby, acconsente a ricevere comunicazioni di tipo commerciale da aziende terze. Gli invii DEM hanno quindi l&#8217;obiettivo di contattare potenziali clienti che potrebbero scegliere di acquistare prodotti e servizi pubblicizzati nel messaggio senza aver in precedenza avuto contatti con un&#8217;azienda.<\/li>\n<\/ul>\n<p>Indipendentemente dalla metodologia scelta \u00e8 di fondamentale importanza realizzare <strong>contenuti diretti ed accattivanti<\/strong> che catturino l&#8217;attenzione del lettore e che lo portino ad interagire con il portale dell&#8217;azienda. Per riuscire in questo intento \u00e8 anche importante creare grafiche personalizzate e studiate nei minimi dettagli per massimizzare l&#8217;impatto visivo del messaggio. Per realizzare un messaggio che colpisca davvero l&#8217;utente \u00e8 quindi indispensabile rivolgersi a professionisti del settore che riescano a trovare le migliori soluzioni per ottenere il massimo del risultato.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il marketing non \u00e8 certo nato grazie ad internet, ma l&#8217;avvento di internet ed in particolare della posta elettronica ha semplificato e velocizzato notevolmente il &#8220;processo pubblicitario&#8221;, grazie anche all&#8217;<strong>email marketing<\/strong>.<\/p>\n","protected":false},"author":4,"featured_media":19555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[384,340,130],"class_list":["post-19028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-dem","tag-email-marketing","tag-newsletter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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