{"id":19056,"date":"2014-08-06T15:25:15","date_gmt":"2014-08-06T13:25:15","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=19056"},"modified":"2023-02-27T14:34:12","modified_gmt":"2023-02-27T14:34:12","slug":"importanza-guest-posting-seo","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/importanza-guest-posting-seo\/","title":{"rendered":"L&#8217;importanza del guest posting per la SEO"},"content":{"rendered":"<p>Se \u00e8 vero che la <strong>SEO<\/strong> deve rappresentare uno dei punti di maggiore attenzione per chi si occupa di web marketing, ecco che ogni possibile espediente (legittimo e non ingannevole) per ottenere benefici da questo punto di vista pu\u00f2 essere utile. \u00c8 il caso, per esempio, del <strong>guest posting<\/strong>, vale a dire dell\u2019affidare un post \u2013 nella maggior parte dei casi si tratta di un articolo di approfondimento \u2013 a un copywriter o a un blogger esterno.<\/p>\n<p>Il post viene pubblicato su un blog che non appartiene a chi ha scritto il post: proprio per questo, si parla di <strong>guest blog<\/strong>. Ma quali sono i vantaggi che derivano dalla realizzazione di un <strong>guest post<\/strong>? Occorre sottolineare, in primo luogo, che i benefici riguardano sia il guest blogger che il guest blog, e si concretizzano in una generazione di traffico superiore alla media dovuta alla maggiore visibilit\u00e0. Affinch\u00e9 questa tattica dia i risultati migliori, in ogni caso, occorre evitare lo spam, cio\u00e8 una pubblicazione eccessiva su numerosi domini differenti. \u00c8 importante, insomma, avere la giusta misura e non esagerare, per evitare che il limite tra il migliore rendimento possibile e l\u2019identificazione del contenuto come spam diventi molto labile.<\/p>\n<p>Per questa ragione, se pubblicare su pi\u00f9 di un blog pu\u00f2 essere positivo, \u00e8 bene cercare di non pubblicare diversi post al giorno che contengano link interni con rimandi al medesimo dominio. Insomma, un post quotidiano \u00e8 pi\u00f9 che sufficiente: nel caso in cui si ecceda, c\u2019\u00e8 il rischio che i motori di ricerca considerino ogni nuovo post come <strong>spam<\/strong>, penalizzando il sito e facendogli perdere posizioni. Insomma, quando si tratta di SEO, e quindi di visibilit\u00e0 sui motori di ricerca, \u00e8 sempre indispensabile prestare la massima attenzione dato che si agisce su fili sempre pi\u00f9 sottili (come dimostrano i continui aggiornamenti di Panda): anche nella scelta dei guest post, dunque, si rivela importante conoscere bene i meccanismi SEO e valutare con cura l\u2019autorit\u00e0 dei blog o dei siti in cui si vogliono inserire i propri post. La selezione \u00e8 importante.<\/p>\n<p>La questione del <strong>guest posting<\/strong>, a ben vedere, \u00e8 molto pi\u00f9 importante di quel che si possa credere, soprattutto tenendo conto dell&#8217;evoluzione che la search engine optimization ha affrontato negli ultimi anni: insomma, da quando <strong>Panda e Penguin<\/strong> hanno fatto piazza pulita rispetto a chi abusava di backlink e parole chiave senza badare troppo alla qualit\u00e0, tutti i creatori di contenuti hanno dovuto rivedere le proprie prospettive. Quindi, come si pone il guest posting in questo contesto? Qualche tempo fa \u00e8 stato nientemeno che Matt Cutts a mettere in evidenza che l&#8217;attivit\u00e0 di postare in qualit\u00e0 di ospiti ha senso unicamente se viene effettuata nell&#8217;ambito di <strong>blog di qualit\u00e0<\/strong>: devono essere evitati, dunque, i siti che permettono a chiunque di scrivere e pubblicare articoli, senza una adeguata selezione. Il rischio pi\u00f9 evidente \u00e8 che il guest posting proveniente da contesti di qualit\u00e0 bassa dia vita a un meccanismo che, in virt\u00f9 di link in uscita indirizzati a risorse dal valore modesto, deprezzi sia i siti in cui i post sono contenuti, sia le risorse che ricevono il link.<\/p>\n<p>La <strong>ricerca della qualit\u00e0<\/strong>, in sintesi, \u00e8 fondamentale e per adeguare la SEO alle proprie necessit\u00e0 generando backlink per il proprio sito con un certo valore, la regola pi\u00f9 importante \u00e8 quella &#8211; gi\u00e0 sottolineata &#8211; che impone di non esagerare e puntare su siti il pi\u00f9 possibile selettivi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se \u00e8 vero che la SEO deve rappresentare uno dei punti di maggiore attenzione per chi si occupa di web marketing, ecco che ogni possibile espediente per ottenere benefici pu\u00f2 essere utile. \u00c8 il caso, per esempio, del <strong>guest posting<\/strong> &#8230;<\/p>\n","protected":false},"author":4,"featured_media":19079,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[369,293,356,117],"class_list":["post-19056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-backlink","tag-copywriting","tag-guest-blogging","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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