{"id":19233,"date":"2014-09-08T10:54:35","date_gmt":"2014-09-08T08:54:35","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=19233"},"modified":"2023-02-27T14:33:32","modified_gmt":"2023-02-27T14:33:32","slug":"consigli-utili-per-un-comunicato-stampa-efficace","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/consigli-utili-per-un-comunicato-stampa-efficace\/","title":{"rendered":"7 consigli utili per un comunicato stampa efficace"},"content":{"rendered":"<p>Nel <a href=\"https:\/\/www.artera.net\/it\/blog\/web-marketing\/scrivere-comunicato-stampa-titolo-content-formato\" title=\"Scrivere un comunicato stampa: titolo, content e formato\">precedente articolo<\/a> abbiamo parlato di come si scrive un <strong>comunicato stampa<\/strong>, la nostra &#8220;vetrina&#8221; con gli influencer, i giornalisti, i blogger e i clienti. Oggi scopriamo insieme 7 consigli utili a rendere un comunicato stampa il pi\u00f9 efficace possibile.<\/p>\n<ol>\n<li>Per prima cosa scegliete un <strong>titolo breve, chiaro e incisivo<\/strong>: le agenzie e gli influencer ricevono decine di comunicati stampa al giorno e devono prendere in considerazione il vostro prima degli altri.<\/li>\n<li>L&#8217;<strong>intestazione<\/strong> (che si trova nella parte alta) deve contenere le informazioni principali e deve essere scritta in forma attiva. Esempio: <em>&#8220;Sul mercato arriva il prodotto X&#8221;<\/em>, anche se il prodotto \u00e8 stato lanciato il mese precedente. Questo per far capire qual \u00e8 la news pi\u00f9 importante. Scrivete sempre inoltre la data e il luogo in cui vi trovate.<\/li>\n<li>Il <strong>testo deve essere veritiero<\/strong> e perci\u00f2 continuate a tenerlo aggiornato. &Egrave; inutile, se non dannoso, parlare al presente di un evento avvenuto un mese fa. Usate perci\u00f2 il passato se \u00e8 necessario e date informazioni attuali.<\/li>\n<li>Citate <strong>fonti e commenti<\/strong> (positivi), per fornire un punto di vista diverso dal vostro. Utilizzate le virgolette, grandi alleate per far sembrare il vostro comunicato stampa, il pi\u00f9 possibile simile ad un articolo di giornale.<\/li>\n<li>Pensate al vostro testo come ad una <strong>piramide rovesciata<\/strong>: in alto le informazioni pi\u00f9 importanti e &#8220;lunghe&#8221;. In basso quelle in secondo piano. Non dimenticate di formattare il vostro comunicato, usando anche il testo in grassetto. Spesso chi lo divulgher\u00e0 non avr\u00e0 molto tempo, perci\u00f2 lo copier\u00e0 e incoller\u00e0: agite di conseguenza.<\/li>\n<li>Includete <strong>video, foto esplicative<\/strong> e ovviamente il logo della vostra azienda!<\/li>\n<li>Non dimenticate neppure i vostri <strong>contatti<\/strong>: la mail, il sito e i canali social. Ricontrollate sempre i link: sono corretti?<\/li>\n<\/ol>\n<p>Infine \u00e8 molto importante rileggere il testo e fare della sana autocritica. State solamente elogiando un prodotto? Sbagliato, il <strong>comunicato stampa<\/strong> dovrebbe essere pi\u00f9 impersonale possibile, contenendo infatti solo giudizi fatti da altri. Vi sembra un testo semplice da leggere? Lo condividereste se foste voi un influencer? Se non siete sicuri, potete sempre leggere qualche esempio online e prendere spunto: avete infatti <em>&#8220;un&#8217;arma&#8221;<\/em> potente tra le mani. Usatela quando siete sicuri e soddisfatti di ci\u00f2 che avete creato!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il <strong>comunicato stampa<\/strong> \u00e8 la nostra &#8220;vetrina&#8221; con gli influencer, i giornalisti, i blogger e i clienti pi\u00f9 attenti. Dopo l&#8217;introduzione della scorsa settimana, scopriamo insieme 7 consigli utili a rendere un comunicato stampa il pi\u00f9 efficace possibile.<\/p>\n","protected":false},"author":4,"featured_media":19290,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[383,205,48],"class_list":["post-19233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-comunicato-stampa","tag-comunicazione","tag-web-marketing-1"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 consigli per un Comunicato stampa efficace - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Dopo l&#039;introduzione della scorsa settimana, oggi scopriamo insieme 7 consigli utili a rendere un comunicato stampa il pi\u00f9 efficace possibile.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/consigli-utili-per-un-comunicato-stampa-efficace\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 consigli per un Comunicato stampa efficace - 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