{"id":19287,"date":"2014-09-06T10:17:07","date_gmt":"2014-09-06T10:17:07","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=19287"},"modified":"2023-02-27T14:33:33","modified_gmt":"2023-02-27T14:33:33","slug":"ce-davvero-poco-successo-la-dove-mancano-le-risate","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/ce-davvero-poco-successo-la-dove-mancano-le-risate\/","title":{"rendered":"&#8220;C&#8217;\u00e8 davvero poco successo l\u00e0 dove mancano le risate&#8221; (cit.)"},"content":{"rendered":"<p>Mi \u00e8 piaciuta subito questa frase di <strong>Andrew Carnegie<\/strong> (imprenditore scozzese). Un concetto che possiamo applicare in qualsiasi contesto, personale e professionale. Qualsiasi cosa tu faccia, chiunque tu sia, pensa solo un momento a quanto \u00e8 bello passare del tempo con gente rilassata e serena. E allora perch\u00e9 spesso ci complichiamo la vita? Perch\u00e9 non riusciamo a instaurare rapporti distesi? Perch\u00e9 pur scrivendo \u2018robe divertenti\u2019 la mia pagina social \u00e8 deserta?<\/p>\n<p>Perch\u00e9 \u00e8 vero quello che dichiara Carnegie, ma farei una piccola aggiunta:<\/p>\n<p><cite><strong>&#8220;C&#8217;\u00e8 davvero poco successo l\u00e0 dove mancano le risate SINCERE&#8221;<\/strong><\/cite><\/p>\n<p><strong>Sincerit\u00e0, verit\u00e0<\/strong>: l\u2019essere poco artificiosi ripaga, sia nelle propria vita che nel web e sai perch\u00e9? Perch\u00e9, come ti ho ricordato spesso, il web (prima o poi) rivela ci\u00f2 che sei. Attento: non ti sto dicendo che non esistono regole e che se oggi ti svegli col piede storto sei autorizzato ad insultare chiunque ti capiti a tiro con parolacce e volgarit\u00e0! Quello che voglio farti capire \u00e8 che un conto \u00e8 apprendere regole e tecniche di condivisione che servono concretamente per promuovere i tuoi contenuti, un altro \u00e8 ci\u00f2 che condividi, ovvero il tuo contenuto.<\/p>\n<ul>\n<li><strong>Osannare e incensare<\/strong> persone solo per attirare la loro attenzione, ti render\u00e0 a lungo andare fazioso; all\u2019inizio l\u2019ego spropositato che molti di noi possiedono (me compresa, intendiamoci) prender\u00e0 il sopravvento. A chi non piacciono i complimenti? Poi quando le persone si accorgeranno che ti comporti nello stesso medesimo modo e con chiunque ti capiti sotto tiro\u2026 b\u00e8\u2026 quanto inutile e improbabile sembrer\u00e0 la tua presenza online!<\/li>\n<li><strong>Provocare discussioni<\/strong>, fomentare polemiche per generare traffico, ti render\u00e0 a lungo andare pesante e assimilabile a un troll (<a title=\"Gestire un troll sui social network: \u00e8 possibile?\" href=\"https:\/\/www.artera.net\/it\/blog\/social-network\/gestire-un-troll-sui-social-network\">qui racconto come gestirli<\/a>).<\/li>\n<li><strong>Essere sempre e comunque stra-felice<\/strong> ostentando frasi, foto, immagini, cuoricini e aforismi, ti render\u00e0 stucchevole.<\/li>\n<\/ul>\n<h2>Il fine della comunicazione sui social non \u00e8 piacere a tutti<\/h2>\n<p>Tu puoi piacere (o meno) per quello che sei. Fattene una ragione. Il fine della comunicazione social non \u00e8 piacere a tutti, non \u00e8 colpire la massa, ma solo coloro che ti interessano e generano pi\u00f9 valore. Cosa pu\u00f2 interessarmi avere migliaia di <strong>followers dormienti<\/strong>? Pochi, attivi, ma buoni \u00e8 la strada giusta. Pochi, sinceri e affezionati!<\/p>\n<p>Trovi un post divertente? Condividilo. Trovi utile condividere e alimentare una discussione impegnata? Fallo, purch\u00e9 il tutto rispecchi <strong>il tuo modo di essere<\/strong> e, ricorda che per <em>&#8220;tuo modo di essere&#8221;<\/em> non si intende pi\u00f9 solo quello della singola persona, ma anche dell\u2019azienda che rappresenti.<\/p>\n<p>S\u00ec, le vere risate sono quelle sincere, quelle che ti riempiono la giornata perch\u00e9 inaspettate. Ed \u00e8 proprio da una sincera risata che puoi valutare a che punto \u00e8 il tuo successo. Quando \u00e8 l\u2019ultima volta che ti sei fatto una bella risata?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mi \u00e8 piaciuta subito questa frase di <strong>Andrew Carnegie<\/strong>, un concetto che possiamo applicare in qualsiasi contesto, personale e professionale. Quanto \u00e8 bello passare del tempo con gente rilassata e serena. E allora perch\u00e9 ci complichiamo la vita?<\/p>\n","protected":false},"author":4,"featured_media":19332,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[205,35],"class_list":["post-19287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-comunicazione","tag-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C&#039;\u00e8 davvero poco successo l\u00e0 dove mancano le risate - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Mi \u00e8 piaciuta subito questa frase di Andrew Carnegie, un concetto che possiamo applicare in qualsiasi contesto, personale e professionale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/ce-davvero-poco-successo-la-dove-mancano-le-risate\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C&#039;\u00e8 davvero poco successo l\u00e0 dove mancano le risate - blog.artera.net\" \/>\n<meta property=\"og:description\" content=\"Mi \u00e8 piaciuta subito questa frase di Andrew Carnegie, un concetto che possiamo applicare in qualsiasi contesto, personale e professionale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.artera.net\/it\/marketing\/ce-davvero-poco-successo-la-dove-mancano-le-risate\/\" \/>\n<meta property=\"og:site_name\" content=\"Artera\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/artera.net\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-06T10:17:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-27T14:33:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.artera.net\/wp-content\/uploads\/2014\/09\/risate.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sergio Ravera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sergio Ravera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/ce-davvero-poco-successo-la-dove-mancano-le-risate\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/marketing\\\/ce-davvero-poco-successo-la-dove-mancano-le-risate\\\/\"},\"author\":{\"name\":\"Sergio Ravera\",\"@id\":\"https:\\\/\\\/www.artera.net\\\/it\\\/#\\\/schema\\\/person\\\/48ffb6b3727677643fbfd3ecf0a10aa0\"},\"headline\":\"&#8220;C&#8217;\u00e8 davvero poco successo l\u00e0 dove mancano le risate&#8221; 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