{"id":19387,"date":"2014-09-13T09:58:27","date_gmt":"2014-09-13T07:58:27","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=19387"},"modified":"2023-02-27T14:33:29","modified_gmt":"2023-02-27T14:33:29","slug":"linkedin-no-facebook-professionale","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/linkedin-no-facebook-professionale\/","title":{"rendered":"Linkedin non \u00e8 un &#8220;Facebook professionale&#8221;"},"content":{"rendered":"<p>Potrei fermarmi qui e chiudere qui il post pi\u00f9 sintetico del mondo. Quando ho a che fare con utenti che <strong>descrivono Linkedin come un &#8220;Facebook professionale&#8221;<\/strong> mi si rizzano i capelli in testa. Qual \u00e8 allora il giusto approccio da tenere?<\/p>\n<h2>Linkedin nasce per sviluppare relazioni professionali<\/h2>\n<p>Una <strong>relazione professionale<\/strong> di che tipo? Questo lo devi sapere tu. A cosa ti serve il tuo profilo? Stai cercando lavoro? Vuoi avanzare nella tua carriera professionale? Stai cercando partner e clienti? Qualsiasi obiettivo tu abbia, Linkedin \u00e8 la scelta giusta, se lo saprai usare con intelligenza.\u00a0La maggior parte degli utenti arrivano dall&#8217;esperienza social di Facebook e questo, purtroppo, \u00e8 il danno.<\/p>\n<p>Ricordi quando la mamma ti diceva che alla domenica dovevi mettere il vestito della festa? Io s\u00ec. Perch\u00e9 te lo diceva? Perch\u00e9 ti stava insegnando che ad\u00a0ogni situazione corrisponde un <strong>comportamento da tenere<\/strong>. Di conseguenza avremo un modo corretto di comunicare e di rapportarci con gli altri. Domanda: andresti mai da un tuo cliente in costume? No, perch\u00e9 allora metti quella foto al mare su Linkedin?<\/p>\n<p>Linkedin non \u00e8 un Facebook professionale perch\u00e9 su Facebook puoi entrare in contatto con amici, ex studenti, persone che per qualsiasi motivo (soprattutto legato alla tua sfera personale) ti hanno conosciuto. Su Linkedin l\u2019obiettivo \u00e8 quello invece di <strong>connetterti con chi NON ti conosce<\/strong> e che pu\u00f2 essere interessato a te e alla tua professionalit\u00e0, a ci\u00f2 che dimostri di essere online. Anche in Linkedin quindi \u00e8 importante e fondamentale la tua rete, l&#8217;essere attivi per creare coinvolgimento partecipando a gruppi e seguendo aziende. Ma ricorda che parliamo di lavoro.\u00a0Linkedin \u00e8 un grande strumento per <strong>potenziare il tuo networking<\/strong> che deve crescere in maniera strategica, ma deve essere anche di valore e il valore della tua rete lo costruisci quotidianamente con la selezione dei contatti.<\/p>\n<p>Linkedin non \u00e8 un Facebook professionale, \u00e8 una piattaforma piena di risorse che ti permette di abbattere muri prima inimmaginabili. Puoi vedere il viso di un contatto, puoi scoprire in un\u2019azienda chi \u00e8 (nome e cognome) che ricopre quella posizione. Puoi verificare la carriera di una persona, valutare le sue <strong>competenze professionali<\/strong>. Puoi connetterti a professionisti che ricoprono ruoli strategici che nemmeno sapevi esistessero. Puoi scambiare opinioni e informazioni all\u2019interno di gruppi tematici, accendendo una luce su ti te.<\/p>\n<p>Ad ogni social corrisponde un <em>tone of voice<\/em>: su Facebook potremo essere pi\u00f9 rilassati, su Linkedin ci stiamo costruendo la carriera. Conversa e crea la tua rete con <strong>stile ed educazione<\/strong>. Renditi gi\u00e0 unico anche in questo. Se un utente ti linka, non significa che puoi considerarlo &#8220;amico&#8221; lasciandoti andare a frasi e approcci da bar. Soprattutto, a meno che tu non sia titolare di un negozio che propone servizi per animali, evita di postare gattini&#8230; per quello c&#8217;\u00e8 Catmoji.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Potrei fermarmi qui e chiudere qui il post pi\u00f9 sintetico del mondo. Quando ho a che fare con utenti che <strong>descrivono Linkedin come un &#8220;Facebook professionale&#8221;<\/strong> mi si rizzano i capelli in testa. Qual \u00e8 allora il giusto approccio da tenere?<\/p>\n","protected":false},"author":4,"featured_media":19400,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[61,52,301,35],"class_list":["post-19387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-facebook","tag-linkedin","tag-networking","tag-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2022 Linkedin non \u00e8 un &quot;Facebook professionale&quot; - Artera<\/title>\n<meta name=\"description\" content=\"Quando ho a che fare chi descrive Linkedin come un Facebook professionale mi si rizzano i capelli in testa e devo per forza spiegare che ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/linkedin-no-facebook-professionale\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2022 Linkedin non \u00e8 un &quot;Facebook professionale&quot; - 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