{"id":19415,"date":"2014-09-19T14:48:59","date_gmt":"2014-09-19T12:48:59","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=19415"},"modified":"2023-02-27T14:33:26","modified_gmt":"2023-02-27T14:33:26","slug":"google-tag-manager","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/google-tag-manager\/","title":{"rendered":"Google Tag Manager: cos’\u00e8 e come funziona"},"content":{"rendered":"

Nell’ottobre 2012 Google ha lanciato Google Tag Manager<\/strong>: uno strumento dedicato a semplificare la web analysis tramite un sistema di gestione dei tag centralizzato. <\/p>\n

Cos’\u00e8 un Tag<\/h2>\n

Un tag \u00e8 uno snippet di JavaScript<\/strong>, una porzione di codice, da inserire direttamente nel sorgente della pagina e che ha il compito di inviare informazioni riguardanti la navigazione a terze parti.<\/p>\n

Per un’analisi di marketing dettagliata, solitamente, vengono utilizzati diversi tag: script di Google Analytics, codici di Remarketing per Google AdWords nonch\u00e9 tag personalizzati. Sono tutti sorgenti da inserire e manutenere manualmente<\/strong> all’interno di ogni singola pagina web. Questo codice aggiuntivo, oltre a risultare talvolta di difficile gestione, pu\u00f2 anche portare a rallentamenti nella navigazione del sito lato utente.<\/p>\n

Come funziona Google Tag Manager<\/h2>\n

L’idea di base di Google Tag Manager \u00e8 quella di fornire un unico snippet contenitore<\/strong> da inserire in tutte le pagine del sito web sostituendo tutti i tag AdWords, Analytics, Floodlight e personalizzati presenti. <\/p>\n

Vediamo ora passo a passo come utilizzare questo strumento:<\/p>\n

    \n
  • La registrazione<\/strong> su Google Tag Manager pu\u00f2 essere eseguita direttamente con un qualsiasi account Google.<\/li>\n
  • Per prima cosa occorrer\u00e0 impostare e configurare un “contenitore”<\/strong>, unico per ogni dominio. Al termine della configurazione verr\u00e0 fornito uno snippet da inserire in tutte le pagine del sito web.<\/li>\n
  • Dopo l’aggiunta dello snippet<\/strong> in tutte le pagine sar\u00e0 possibile modificare, aggiungere o eliminare tag direttamente dall’interfaccia di Google Tag Manager senza bisogno di effettuare modifiche ai codici sorgenti delle pagine.<\/li>\n
  • \u00c8 possibile, inoltre, creare regole e macro<\/strong> per specificare le condizione che determinano l’attivazione o meno di un tag.<\/li>\n<\/ul>\n

    I servizi supportati da Google Tag Manager<\/h2>\n

    Di seguito l’elenco dei servizi utilizzabili con questo utile strumento:<\/p>\n

      \n
    • Google Analytics<\/li>\n
    • Conversioni AdWords<\/li>\n
    • Remarketing AdWords<\/li>\n
    • Google Affiliate Network<\/li>\n
    • Contatore DoubleClick FloodLight<\/li>\n
    • Vendite DoubleClick FloodLight<\/li>\n
    • Tag HTML personalizzati<\/li>\n
    • Tag immagini personalizzati<\/li>\n<\/ul>\n

      Vantaggi nell’utilizzo di Google Tag Manager<\/h2>\n

      Avere un unico strumento per gestirne molti altri, porta vantaggi assai graditi come ad esempio la facilit\u00e0 di aggiunta, eliminazione e modifica dei diversi tag senza modificare i codici sorgenti delle diverse pagine del sito, grazie all’interfaccia semplice<\/strong> e intuitiva. Avere un solo snippet all’interno del codice porta notevoli miglioramenti nelle prestazioni<\/strong> del sito, aumentandone la velocit\u00e0 di caricamento. <\/p>\n

      Google Tag Manager offre anche funzioni di versioning<\/strong> (in modo da avere delle copie dei tag che devono essere ripristinati per qualsiasi motivo), una Preview Mode<\/strong> (per l’anteprima sul funzionamento dei tag) e la possibilit\u00e0 di gestire diversi livelli di accesso (per la gestione e\/o la visualizzazione dei tag).<\/p>\n","protected":false},"excerpt":{"rendered":"

      Nell’ottobre 2012 Google ha lanciato Google Tag Manager<\/strong>: uno strumento dedicato a semplificare la web analysis tramite un sistema di gestione dei tag centralizzato. Oggi scopriremo insieme quali sono i servizi supportati e come utilizzarlo.<\/p>\n","protected":false},"author":4,"featured_media":19438,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[273,110,111,117],"class_list":["post-19415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-adwords","tag-google-analytics","tag-performance","tag-seo"],"yoast_head":"\nGoogle Tag Manager: cos'\u00e8 e come funziona - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Nel 2012 Google ha lanciato Google Tag Manager per centralizzare la gestione dei tag. 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