{"id":19454,"date":"2014-09-17T15:31:13","date_gmt":"2014-09-17T13:31:13","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=19454"},"modified":"2023-02-27T14:33:27","modified_gmt":"2023-02-27T14:33:27","slug":"web-marketing-coupon-digitali","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/web-marketing-coupon-digitali\/","title":{"rendered":"Web marketing: il successo dei coupon digitali"},"content":{"rendered":"<p>Nell&#8217;ambito del web marketing, stanno acquisendo sempre pi\u00f9 importanza i <strong>coupon digitali<\/strong>. Un semplice dato \u00e8 sufficiente per confermare questa tendenza: secondo i numeri raccolti e pubblicati da Juniper Research, che ha condotto una ricerca specifica riguardante i coupon digitali, questi ultimi sono stati utilizzati per 16 miliardi di volte quest&#8217;anno, e nel 2017 saranno utilizzati 31 miliardi di volte. Una crescita a dir poco evidente, dunque, alla quale contribuisce &#8211; senza dubbio &#8211; la diffusione dei dispositivi mobili: in sostanza, il boom riscontrato nell&#8217;uso di tablet e smartphone \u00e8 stato decisivo, poich\u00e9 ha fatto lievitare le quote e le percentuali di <strong>shopping online<\/strong>, cui gli e-coupon sono strettamente connessi.<\/p>\n<p>D&#8217;altro canto, non \u00e8 difficile capire le ragioni del successo: i coupon digitali permettono agli utenti di <strong>risparmiare<\/strong>, ma non \u00e8 solo la questione economica a fornire la chiave di tale crescita. C&#8217;\u00e8, dietro, anche la volont\u00e0 di condividere esperienze, di scambiarsi opinioni, la gioia di godere di <strong>promozioni e offerte esclusive<\/strong>, la possibilit\u00e0 di interagire direttamente con le aziende. Ecco perch\u00e9 chi si occupa di web marketing e ha nella proposta di servizi o prodotti il proprio core business non pu\u00f2 pi\u00f9 fare a meno di prestare attenzione a tale realt\u00e0.<\/p>\n<p>Al giorno d&#8217;oggi, i <strong>coupon digitali<\/strong> permettono di fare tutto, o comunque di fare moltissimo: mangiare una pizza scontata, certo, ma anche prenotare un viaggio last-minute, comprare un massaggio, frequentare un corso di danza. Ecco, dunque, che gli e-coupon rappresentano per le aziende strumenti fondamentali di web marketing, sia perch\u00e9 aiutano a promuovere il business, sia perch\u00e9 favoriscono il <strong>passaparola<\/strong>. E proprio il passaparola permette di creare un&#8217;interazione multilaterale: gli utenti, che siano clienti effettivi o clienti solo potenziali, si sentono parte integrante di un processo.<\/p>\n<p>Traducendo in concreto questo scenario, risulta evidente l&#8217;importanza di associare i coupon digitali a tecniche specifiche di <strong>mobile marketing<\/strong>: l&#8217;esempio pi\u00f9 classico pu\u00f2 essere individuato nel voucher da scaricare tramite un <strong>QR Code<\/strong> presente su un manifesto, in uno spot o in una vetrina. C&#8217;\u00e8 da dire che, allo stato attuale, il fenomeno appare ancora in piena evoluzione, anche perch\u00e9 le combinazioni e le potenzialit\u00e0 offerte dal mobile marketing sono moltissime, alcune ancora inesplorate. L&#8217;unica cosa certa, quindi, \u00e8 la positivit\u00e0 dei tassi di redemption, con risultati pi\u00f9 che notevoli.<\/p>\n<p>Ma non \u00e8 tutto: secondo quanto rivelato da una ricerca effettuata da Knowledge Networks, coloro che utilizzano i <strong>coupon digitali<\/strong> sembrano essere pi\u00f9 inclini a spendere rispetto a coloro che utilizzano i <strong>coupon classici<\/strong>, quelli di carta (non molto diffusi in Italia, ma un vero e proprio fenomeno in altre parti del mondo, come ad esempio gli Stati Uniti). Non \u00e8 difficile capire il perch\u00e9: il coupon di carta viene cercato apposto da chi vuole risparmiare e desidera sconti e promozioni; il coupon digitale, invece, attrae in altri modi, per esempio catturando l&#8217;attenzione di chi passa davanti a una vetrina, e dunque fa nascere un bisogno che in origine non esisteva.<\/p>\n<p>Per tutti questi motivi, oggi pensare al <strong>web marketing<\/strong> &#8211; e nello specifico al mobile marketing &#8211; vuol dire fare i conti con gli e-coupon e con tutte le opportunit\u00e0 che essi garantiscono. Mese dopo mese, le strategie di marketing online sono destinate a cambiare progressivamente e senza sosta, perch\u00e9 gli sviluppi tecnologici si sposano con <strong>tecniche di promozione<\/strong> e commerciali sempre nuove. L&#8217;unica sicurezza \u00e8 che saranno sempre di pi\u00f9 gli utenti raggiungibili in qualsiasi posto e in qualsiasi momento.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nel web marketing, stanno acquisendo sempre pi\u00f9 importanza i <strong>coupon digitali<\/strong>. Un semplice dato \u00e8 sufficiente per confermare questa tendenza: quest&#8217;anno sono stati utilizzati per 16 miliardi di volte e nel 2017 saranno utilizzati 31 miliardi di volte.<\/p>\n","protected":false},"author":4,"featured_media":19457,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[90,72,48],"class_list":["post-19454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-coupon","tag-e-commerce","tag-web-marketing-1"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Web Marketing: il successo dei Coupon Digitali - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Stanno acquisendo pi\u00f9 importanza i coupon digitali: quest&#039;anno ne sono stati utilizzati 16 miliardi e nel 2017 arriveranno a 31 miliardi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/web-marketing-coupon-digitali\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Web Marketing: il successo dei Coupon Digitali - 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