{"id":19500,"date":"2014-09-24T16:01:52","date_gmt":"2014-09-24T14:01:52","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=19500"},"modified":"2023-02-27T14:33:24","modified_gmt":"2023-02-27T14:33:24","slug":"cms-per-ecommerce-prestashop","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/ecommerce\/cms-per-ecommerce-prestashop\/","title":{"rendered":"CMS per ecommerce: Prestashop \u00e8 semplice ed intuitivo"},"content":{"rendered":"<p><strong>PrestaShop<\/strong> \u00e8 il CMS pi\u00f9 utilizzato per la realizzazione dei portali ecommerce. Per essere installato, esso necessita della registrazione di uno spazio hosting, di un dominio web e di credenziali per l&#8217;accesso FTP. Per il resto, il suo utilizzo \u00e8 decisamente semplice, alla portata anche degli utenti meno esperti.<\/p>\n<p>Nato nel 2007 gi\u00e0 con lo scopo di supportare <strong>sviluppo e gestione di ecommerce<\/strong> (a differenza di altri CMS famosi come Joomla e WordPress, che sono &#8211; per cos\u00ec dire &#8211; generici), PrestaShop si avvale di temi che usano Smarty, motore di template che consente una separazione evidente tra grafica e contenuti, oltre che tra programmazione e contenuti. Ci\u00f2 vuol dire che, per esempio, lo sviluppatore pu\u00f2 lavorare sui file php mentre il web designer interviene sui file di template e sulla grafica, senza problemi o rallentamenti.<\/p>\n<p>PrestaShop propone un&#8217;interfaccia che si contraddistingue per la sua semplicit\u00e0 e per l&#8217;essere <strong>user friendly<\/strong>: il che significa che per l&#8217;implementazione di ciascuna funzionalit\u00e0 non bisogna fare altro che installare il modulo relativo, senza altri meccanismi. Proprio per questo motivo <strong>PrestaShop \u00e8 il CMS per ecommerce pi\u00f9 usato<\/strong>, tanto dai neofiti quanto dai professionisti, e non a caso attorno ad esso si \u00e8 sviluppata una community particolarmente attiva, che &#8211; approfittando del fatto che si tratta di un CMS open source &#8211; contribuisce in maniera continuativa al miglioramento e al progresso del programma, per esempio sviluppando nuovi moduli per nuove funzionalit\u00e0.<\/p>\n<p>La conseguenza pi\u00f9 immediata del carattere <strong>open source<\/strong> \u00e8 che Prestahop \u00e8 totalmente gratuito: sia per il download, sia per l&#8217;installazione, sia per l&#8217;utilizzo non \u00e8 richiesto il pagamento di alcuna somma. Considerando che ci sono quasi 300 funzioni a disposizione, risulta evidente la convenienza di tale strumento. Esiste, comunque, un negozio ufficiale di PrestaShop: si tratta del sito Addons, all&#8217;interno del quale \u00e8 possibile effettuare il <strong>download di nuovi temi e di nuovi moduli<\/strong>, che consentono di migliorare il proprio portale e di integrare funzioni nuove. A proposito di download, il CMS pu\u00f2 essere scaricato direttamente dal sito <a href=\"http:\/\/www.prestashop.com\/it\/download\" title=\"Download PrestaShop\" target=\"_blank\" rel=\"noopener noreferrer\">prestashop.com<\/a>, nel quale si possono trovare anche gli ultimi aggiornamenti e i diversi pacchetti di lingue.<\/p>\n<p>Chi gestisce una <strong>piattaforma ecommerce<\/strong>, inoltre, pu\u00f2 passare con molta semplicit\u00e0 a PrestaShop (che pu\u00f2 contare sulla collaborazione con una ricca rete di partner, agenzie web, sviluppatori e freelance di sicuro affidamento): che si stia utilizzando Magento, WordPress, Volusion, BigCommerce, Shopify, Zencart, Open Cart o qualsiasi altra soluzione, l&#8217;upgrade si rivela decisamente facile. PrestaShop, infine, rappresenta la risposta pi\u00f9 indicata anche per chi ha intenzione di <strong>vendere online<\/strong>, ma ancora non dispone di un sito proprio: non bisogna fare altro che scegliere il progetto grafico che si preferisce e optare per gli adattamenti funzionali pi\u00f9 adatti alle proprie esigenze e il gioco \u00e8 fatto.<\/p>\n<p>Naturalmente, accanto ai pro ci sono anche i contro: PrestaShop non \u00e8 esente da <strong>aspetti negativi<\/strong>. Essi possono essere individuati e sintetizzati nella difficolt\u00e0 di adattamento di questo CMS agli ecommerce di grandi dimensioni: per questi ultimi, infatti, nella maggior parte dei casi si rende necessaria una piattaforma specifica.<\/p>\n<p>Ci\u00f2 non toglie le numerose e notevoli qualit\u00e0 di un ecommerce PrestaShop, soluzione ideale per chi vuole realizzare un portale ex novo oppure vuole rinnovarne uno gi\u00e0 esistente. La vendita e l&#8217;acquisto di servizi e prodotti sul web, cos\u00ec come la gestione del marketing, non sono mai stati cos\u00ec facili come con questo CMS.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>PrestaShop<\/strong> \u00e8 il CMS pi\u00f9 utilizzato per la realizzazione dei portali ecommerce. Per essere installato, esso necessita della registrazione di uno spazio hosting, di un dominio web e di credenziali per l&#8217;accesso FTP&#8230;<\/p>\n","protected":false},"author":4,"featured_media":19546,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[83],"tags":[107,144,72,145],"class_list":["post-19500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-cms","tag-cms-per-ecommerce","tag-e-commerce","tag-prestashop"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ecommerce PrestaShop, semplice ed intuitivo - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Il CMS per ecommerce PrestaShop, utilizzato da esperti e non, per essere installato necessita di uno spazio hosting, un dominio e altre...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/ecommerce\/cms-per-ecommerce-prestashop\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ecommerce PrestaShop, semplice ed intuitivo - 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