{"id":19507,"date":"2014-09-22T14:30:39","date_gmt":"2014-09-22T12:30:39","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=19507"},"modified":"2023-02-27T14:33:26","modified_gmt":"2023-02-27T14:33:26","slug":"festa-della-rete-2014","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/festa-della-rete-2014\/","title":{"rendered":"Festa della Rete 2014: mondo reale e virtuale a confronto"},"content":{"rendered":"<p>Il 12 settembre si \u00e8 svolta a Rimini la 9\u00b0 edizione della <strong>Festa della Rete<\/strong>. Questo appuntamento, nato per far incontrare i protagonisti del web italiani con giornalisti e fan, \u00e8 ormai diventata una consuetudine ed \u00e8 un evento a tutto tondo poich\u00e9 addetti ai lavori e pubblico possono partecipare ad incontri e dibattiti sull&#8217;<strong>importanza della rete<\/strong>.<\/p>\n<p>Nella serata di sabato 13 settembre, c&#8217;\u00e8 stata inoltre l&#8217;attesa premiazione dei <strong>Macchianera Awards<\/strong>, gli oscar del web (vi sono diverse categorie, tra cui miglior profilo twitter, miglior blog, miglior brand online).<\/p>\n<p><iframe title=\"Premiazione #MIA14 \u2013 Macchianera Italian Awards\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/5qZbK1CrknE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>L&#8217;atmosfera che si respira durante questa tre giorni \u00e8 quella di un ritrovo tra &#8220;amici&#8221;, che si stimano e si &#8220;studiano&#8221; durante tutto l&#8217;anno (basti pensare alla gioia dei vari blogger che ricevono le nomintion per i Macchianera e, al contrario, le piccole polemiche che nascono quando si \u00e8 esclusi). Tuttavia ormai la Festa della Rete \u00e8 ricca di iniziative, che spaziano dal fashion, all&#8217;incontro tra genitori che usano il web per informarsi sull&#8217;educazione dei figli, passando per la Microsoft Lounge (uno degli sponsor era proprio l&#8217;azienda di Bill Gates), agli show cooking con chef pluripremiati.<\/p>\n<p>La cosa che colpisce di pi\u00f9, \u00e8 la consapevolezza di come il web ha cambiato le nostre vite.\u00a0Durante i tre giorni \u00e8 possibile conoscere i blogger che si apprezzano durante tutto l&#8217;anno, ma anche rendersi conto di come <strong>tutto ormai passa per internet<\/strong>: chi \u00e8 un personaggio online pu\u00f2 non solo vivere di questo, ma se \u00e8 competente pu\u00f2 parlare della sua esperienza durante i dibattiti organizzati per tutto l&#8217;evento. I food blogger possono svelare i loro trucchi e confrontarsi con grandi chef. I creatori di startup possono prendere interessanti spunti da altre realt\u00e0 ed essere premiati per il loro lavoro.<\/p>\n<p>Ormai non esiste pi\u00f9 una divisione netta tra <strong>mondo reale<\/strong> e <strong>mondo digitale<\/strong>: il web ci aiuta nel quotidiano e ci influenza anche.<\/p>\n<p>L&#8217;editoria, la ricerca del lavoro, l&#8217;economia e la vita sociale stessa, sono cambiate o stanno per cambiare. E con esse anche la percezione di &#8220;nerd&#8221; o esperto di pc.\u00a0Perch\u00e9 se un tempo i pionieri della rete venivano descritti come &#8220;occhialuti secchioni&#8221; o alla meglio visionari, oggi sono spesso considerati geniali. Oppure hanno fatto fortuna, anche sfruttando la propria immagine, che dietro allo schermo conta quanto (o pi\u00f9) che nella vita reale.<\/p>\n<p>Un esempio? La rivelazione dell&#8217;anno \u00e8 la simpaticissima pagina Facebook <a href=\"https:\/\/it-it.facebook.com\/seiquadripotesseroparlare\" title=\"Se i quadri potessero parlare - Facebook\" target=\"_blank\" rel=\"noopener noreferrer\">&#8220;Se i quadri potessero parlare&#8221;<\/a>. Visto il grande successo, \u00e8 stata creata anche una linea di magliette ufficiale. Che va da se, sono molto richieste nei negozi &#8220;fisici&#8221;. <\/p>\n<p>Dal &#8220;virtuale&#8221; al &#8220;reale&#8221;, con successo!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il 12 settembre si \u00e8 svolta a Rimini la 9\u00b0 edizione della <strong>Festa della Rete<\/strong>. Questo appuntamento, nato per far incontrare i protagonisti del web italiani con giornalisti e fan, \u00e8 ormai diventata una consuetudine ed \u00e8 un evento a tutto tondo.<\/p>\n","protected":false},"author":4,"featured_media":19514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[123,293,298],"class_list":["post-19507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-blog","tag-copywriting","tag-evento"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Festa della Rete 2014 - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Il 12\/09 si \u00e8 svolta a Rimini la Festa della Rete: l&#039;appuntamento, diventato una consuetudine, \u00e8 pensato per blogger, fan e giornalisti.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artera.net\/it\/marketing\/festa-della-rete-2014\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Festa della Rete 2014 - 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