{"id":19566,"date":"2014-10-11T15:35:58","date_gmt":"2014-10-11T13:35:58","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=19566"},"modified":"2023-02-27T14:32:51","modified_gmt":"2023-02-27T14:32:51","slug":"sui-social-non-si-vende-lo-dice-il-social-media-manager","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/sui-social-non-si-vende-lo-dice-il-social-media-manager\/","title":{"rendered":"Sui social non si vende, lo dice il Social Media Manager"},"content":{"rendered":"

Sentirai spesso dire (anche da me) che “sui social non si vende”<\/em><\/strong>. Frase che non pu\u00f2 rimanere fine a se stessa perch\u00e9 spesso scatena una domanda che nasce spontanea soprattutto da parte di clienti, imprenditori e titolari di PMI:<\/p>\n

Ma se sui social non si vende cosa ci faccio? Perch\u00e9 starci? Alla fine io faccio business, cosa mi spinge di fatto ad investire?<\/cite><\/p>\n

Facciamo un passo indietro<\/h2>\n

Quando un utente naviga all\u2019interno di un social media, traccia di fatto le proprie abitudini e preferenze<\/strong>. Credi che i social media siano gratuiti? No. Chiunque “li paga”<\/em> con i propri dati, con ogni like e messaggio inviato (grazie ai quali poi le aziende tracciano e targettizzano<\/em> il tuo profilo proponendoti ADV coerente col tuo profilo).<\/p>\n

Se ci fermiamo a questo livello possiamo dire che nel momento stesso in cui un utente esprime una sua opinione e lo fa all\u2019interno del mondo social ci sta dicendo cosa gli pu\u00f2 piacere e cosa no. Come fare a capirlo? Le analisi che farai sulla tua pagina ti diranno quali post sono piaciuti di pi\u00f9, cos\u2019ha coinvolto l\u2019utente e come ha reagito. Lo capirai dai like, dai commenti, dalle visualizzazioni, dal grado di partecipazione.<\/p>\n

E il business dove sta? Per rispondere a questa domanda si inserisce la figura professionale del Social Media Manager<\/strong>. Il suo compito \u00e8 proprio (in maniera molto sintetica) quello di convertire un desiderio (“lo vorrei”<\/em>) in un\u2019azione (“lo voglio”<\/em>, ti cerco e voglio acquistare). Si tratta quindi di convertire utenti in clienti.<\/p>\n

In effetti il Social Media Manager \u00e8 inteso come colui che gestisce i Social Media<\/strong>, deve avere competenze di tipo strategico\/digitale ovvero una visione pi\u00f9 completa, integrata di ci\u00f2 che \u00e8 la strategia comunicativa. Non confonderti nemmeno con i Community Manager o i Digital Strategist, altre professioni che ruotano attorno al mondo Social, ma che hanno compiti e skills differenti.<\/p>\n

Ecco perch\u00e9 allora i social sono fondamentali<\/strong> (e un buon Social Media Manager \u00e8 essenziale): perch\u00e9 una buona strategia permette di convogliare attenzione e valore attorno al tuo brand.<\/p>\n

Se vendo scarpe e voglio coinvolgere l\u2019utente “Maria”<\/em> che so essere interessata a questo mondo, cercher\u00f2 di attirarla con contenuti, immagini, news sul mondo delle scarpe (pelle, colori, tendenze). Se sar\u00f2 in grado di attirare questa attenzione prima dei competitor, avr\u00f2 vinto perch\u00e9 avr\u00f2 un vantaggio: sapr\u00f2 cosa le piace e cercher\u00f2 di convertire il suo interesse, spingendola ad agire secondo le mie aspettative. Un esempio? Favorendo le visite al mio sito e quindi supportando la strategia di marketing che porta alle mie vendite.<\/p>\n

Sui social non si vende, ma bisogna agire nel momento giusto<\/h2>\n

I Social Media Manager affermano che non si vende sui social media perch\u00e9 \u00e8 cos\u00ec. I social possono dirci qual \u00e8 l\u2019interesse di una persona, ma non ci dicono una cosa fondamentale: quando \u00e8 intenzionata ad acquistare quel servizio o prodotto<\/strong>.<\/p>\n

So che a Maria piacciono le scarpe, che \u00e8 molto probabile che ne acquister\u00e0, ma non so quando. I social insomma ti dicono che \u00e8 propensa a intraprendere quella strada, sta a te decidere se e come utilizzare questo dato<\/strong>: vuoi aumentare le tue vendite? \u00c8 necessario esserci e porre attenzione a quel momento. Vuoi continuare a stare senza social? \u00c8 una scelta, certo, ma ricordati che se non sarai tu a coinvolgere Maria, arriver\u00e0 un tuo competitor e la strada che lei intraprender\u00e0 sar\u00e0 un’altra.<\/p>\n

Upgrade<\/strong>
\nMentre scrivevo questo post ho incrociato questa notizia “Facebook da luglio introdurr\u00e0 in via sperimentale il tasto buy”<\/em><\/a>. Sar\u00e0 l’anello di congiunzione definitivo tra desiderio e volere? Oppure l’ennesimo esperimento che andr\u00e0 male? Ricordi\u00a0quando si poteva fare una wish list e teoricamente gli amici di Facebook potevano fare una piccola colletta per acquistare il tuo desiderio? Ecco… chi ne ha pi\u00f9 sentito parlare? Ad ogni modo sembra tutto molto strano e in fase sperimentale, soprattutto se teniamo presenti i dati esposti in questo post su Tech Economy intitolato “Social commerce, solo il 5% degli americani fa shopping attraverso i social”<\/em><\/a>.\u00a0Staremo a vedere…<\/p>\n","protected":false},"excerpt":{"rendered":"

Sentirai spesso dire (anche da me) che “sui social non si vende”<\/em><\/strong>. Frase che non pu\u00f2 rimanere fine a se stessa perch\u00e9 spesso scatena una domanda che nasce spontanea soprattutto da parte di clienti, imprenditori e titolari di PMI…<\/p>\n","protected":false},"author":4,"featured_media":19755,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[128,256,35,84],"class_list":["post-19566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-lavoro-digitale","tag-pmi","tag-social","tag-vendite-online"],"yoast_head":"\nSocial Media Manager: "sui social non si vende" - blog.artera.net<\/title>\n<meta name=\"description\" content=\"I Social Media Manager ripetono spesso che sui social non si vende. Ma cosa significa? 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