{"id":19571,"date":"2014-10-04T10:20:02","date_gmt":"2014-10-04T08:20:02","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=19571"},"modified":"2023-02-27T14:32:56","modified_gmt":"2023-02-27T14:32:56","slug":"social-mission-far-respirare-serenita-gianni-morandi-docet","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/social-mission-far-respirare-serenita-gianni-morandi-docet\/","title":{"rendered":"Social Mission: far respirare serenit\u00e0 (Gianni Morandi Docet)"},"content":{"rendered":"<p>Tema di questi giorni \u00e8 il fenomeno della <a href=\"https:\/\/www.facebook.com\/giannimorandiofficial\" target=\"_blank\" rel=\"noopener noreferrer\">fan page<\/a> di <strong>Gianni Morandi<\/strong>, che sta creando veramente tantissimo interesse online.\u00a0Questo ad esempio un interessante post dell\u2019amico <a href=\"http:\/\/www.marketingarena.it\/2014\/09\/13\/5-lezioni-per-i-brand-dalla-pagina-facebook-di-gianni-morandi\/\" target=\"_blank\" rel=\"noopener noreferrer\">Giorgio Soffiato di Marketing\u00a0Arena<\/a> che da grande professionista ne fa un\u2019analisi impeccabile.<\/p>\n<h2>Ma di cosa sto parlando?<\/h2>\n<p>Molto semplice: da qualche tempo Gianni Morandi ha dei numeri sulla propria fan page da far girare la testa. Senza advertising o promozioni, oggi la pagina \u00e8 seguita da pi\u00f9 di <strong>1 milione di fan<\/strong>! Guarda questo post del 26 settembre: 36.000 like, pi\u00f9 di 1600 condivisioni e oltre 2600 commenti.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-19572\" src=\"https:\/\/www.artera.net\/wp-content\/uploads\/2014\/09\/gianni.png\" alt=\"gianni mrandi\" width=\"1101\" height=\"519\" \/><\/p>\n<h2>Ma dove sta il segreto?<\/h2>\n<p>Gianni \u00e8 s\u00e9 stesso, Gianni \u00e8 tornato all\u2019essenza di Facebook e ha una <strong>Social Mission<\/strong>: raccontare la propria vita in maniera serena e semplice. I post sono tendenzialmente tutti sullo stesso stile: foto e piccolo racconto. Le foto lo ritraggono solo: Gianni che beve un\u2019aranciata, Gianni a casa che beve il caff\u00e8, Gianni che fa qualcosa. Alle volte compare qualche VIP o qualche fan. Pubblica anche piccoli <em>&#8220;clippini&#8221;<\/em> come li chiama lui: video e mini-riprese amatoriali che coinvolgono. In ogni contributo, specifica correttamente anche chi ha scattato la foto, in genere \u00e8 Anna, sua moglie. Traspare quindi unit\u00e0 in <strong>famiglia, felicit\u00e0, giornate semplici<\/strong> e lui\u00a0sorride sempre.<\/p>\n<p><cite>&#8220;Le persone sui social network, vogliono respirare serenit\u00e0.&#8221;<\/cite><\/p>\n<p>Andando a leggere i post ti accorgi che la pagina era stata aperta nel 2009 e se sbirci i post ti renderai tu stesso conto della differenza tra i primi post, gestiti chiaramente da terzi\u00a0con\u00a0link a siti\u00a0o\u00a0promo\u00a0e quelli di oggi.\u00a0Certo, era una pagina seguita anche prima, ma con numeri e decisamente differenti. Perch\u00e9? Perch\u00e9 se sono fan di Gianni Morandi, voglio vedere <strong>cosa fa, dove va, perch\u00e9 lo fa<\/strong>. La sua foto del giorno sorridente in una situazione casalinga diventa cos\u00ec una sorta di rito del benessere, il modo per poter coinvolgere i fan in quello che fa. Viceversa, i fan\u00a0si sentono partecipi della sua vita perch\u00e9 lui li coinvolge come se fossero amici: se li incontra si fa fotografare e spesso pubblica foto anche con loro. Gianni Morandi risponde, dialoga &#8220;\u00e8 lui che scrive&#8221; e che ha trovato un equilibrio: 1 foto, 1 testo.<\/p>\n<h2>Ma cosa abbiamo imparato sulla comunicazione positiva?<\/h2>\n<p>Tutte le chiacchiere sulla frequenza e <strong>le strategie stanno a zero<\/strong>! No scoop, no volgarit\u00e0, no attacchi. Gianni piace e usa i social come piace a me. Usa i social e tramite i social arriva a comunicare a diverse generazioni: le figlie mandano saluti da parte delle mamme, lui risponde. Prova a farti un tour e leggi qualche commento. Molti lo ringraziano per questa serenit\u00e0 e se c&#8217;\u00e8 qualcuno che lo critica come se fosse il miglior community manager del mondo, risponde in maniera serafica e con garbo. Tutto \u00e8 fantasticamente sereno e piacevole, ma non finto e stucchevole.<\/p>\n<p>Gianni \u00e8 riuscito a innescare una catena alla quale tutti i <strong>Social Media Manager<\/strong> ambiscono ai quali tentano di arrivare con\u00a0meccanismi spesso &#8220;cervellotici&#8221;:<\/p>\n<ul>\n<li><strong>Comunico me stesso<\/strong> (tu o il tuo brand)<\/li>\n<li><strong>Coinvolgo<\/strong><\/li>\n<li><strong>Fidelizzo<\/strong> (vi sembra poco?)<\/li>\n<\/ul>\n<p>Non sono una fan di Gianni Morandi, ma devo dire che da quando ho scoperto la sua pagina, mi trasmette serenit\u00e0 l\u2019andare a vedere il suo sorriso quotidiano, quasi fosse una certezza che ti fa cominciare o proseguire meglio la giornata. Quanto ci fa bene la tranquillit\u00e0? E quanto evenidentemente le persone la cercano? Quanto siamo stanchi di pagine e comunicazioni volgari, aggressive e solo commerciali? Gianni ha risposto a questo bisogno, ha dato una <strong>risposta concreta al pubblico<\/strong> e ha trovato la sua strada. Non ci resta che riflettere seriamente e per farlo riprendo la domanda che pone Giorgio Soffiato nel suo post <em>&#8220;quante pagine aziendali dovrebbero chiudere?&#8221;<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tema di questi giorni, \u00e8 il fenomeno della <strong>fan page di Gianni Morandi<\/strong>, che sta creando veramente tantissimo interesse online. Da qualche tempo Gianni Morandi ha dei numeri sulla propria fan page da far girare la testa&#8230;<\/p>\n","protected":false},"author":4,"featured_media":19670,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[205,61,35],"class_list":["post-19571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-comunicazione","tag-facebook","tag-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Mission: far respirare serenit\u00e0 (G. Morandi) - blog.artera.net<\/title>\n<meta name=\"description\" content=\"Gianni Morandi, con la sua fan page di Facebook, fa numeri da capogiro. Il segreto? 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