{"id":19657,"date":"2014-10-09T10:18:11","date_gmt":"2014-10-09T08:18:11","guid":{"rendered":"https:\/\/www.artera.net\/it\/blog\/?p=19657"},"modified":"2023-02-27T14:32:52","modified_gmt":"2023-02-27T14:32:52","slug":"magnews-email-marketing-professionale","status":"publish","type":"post","link":"https:\/\/www.artera.net\/it\/marketing\/magnews-email-marketing-professionale\/","title":{"rendered":"MagNews: per un email marketing professionale"},"content":{"rendered":"<p>Dopo aver visto in dettaglio cosa sia l&#8217;<a href=\"https:\/\/www.artera.net\/it\/blog\/email-newsletter\/chiarimenti-e-delucidazioni-su-email-marketing\" title=\"Chiarimenti e delucidazioni sull\u2019email marketing\">email marketing<\/a> ed aver capito al meglio le caratteristiche di una <a href=\"https:\/\/www.artera.net\/it\/blog\/email-newsletter\/invio-newsletter-professionale\" title=\"Invio newsletter professionale: cosa \u00e8 importante sapere\">newsletter<\/a>, vogliamo parlare di una delle migliori piattaforme disponibili sul mercato italiano per la gestione dell&#8217;email marketing: <strong>MagNews<\/strong>.<\/p>\n<p><a href=\"http:\/\/www.magnews.it\/\" title=\"MagNews\" target=\"_blank\" rel=\"noopener noreferrer\">MagNews<\/a> \u00e8 un servizio multicanale (email, SMS, fax) che consente di gestire in modo semplice, attraverso feature base e funzionalit\u00e0 avanzate, <strong>campagne di email marketing<\/strong> anche molto complesse. Tramite un editor WYSIWYG sar\u00e0 immediato creare messaggi come se si stesse utilizzando un normale client di posta. Sfruttando poi la inbox preview sar\u00e0 possibile avere un&#8217;anteprima della visualizzazione del messaggio email su tutti i maggiori client di posta e su ogni tipo di dispositivo (anche mobile).<\/p>\n<p>Tra le funzioni pi\u00f9 utilizzate in ambito email marketing disponibili su MagNews ci sono poi la possibilit\u00e0 di eseguire <strong>test A\/B<\/strong> (per lo studio delle migliori strategie di marketing), l&#8217;inserimento dei <strong>pulsanti social<\/strong> nei messaggi (per una condivisione rapida del messaggio ricevuto), la possibilit\u00e0 di definire immagini differenti in funzione del dispositivo utilizzato per l&#8217;apertura del messaggio ed un sistema che permette di impostare una <strong>policy antistress<\/strong> (per definire il numero massimo di messaggi che un utente pu\u00f2 ricevere in un determinato\u00a0lasso di tempo).<\/p>\n<p>Uno dei punti forti di MagNews \u00e8 la possibilit\u00e0 di integrare la piattaforma con moltissimi sistemi e piattaforme commerciali di <strong>web analytics<\/strong> (Google Analytics, Omniture e Trackset), <strong>CRM<\/strong> (Microsoft Dynamics, Salesforce e SugarCRM) ed <strong>ecommerce<\/strong> (Magento e PrestaShop). Utilizzando poi le API Web Service \u00e8 possibile gestire ad esempio l&#8217;importazione dei contatti, la gestione dei gruppi, la creazione di statistiche aggregate, la creazione di survey e molto altro ancora.<\/p>\n<p>Oltre a moltissime altre funzionalit\u00e0 avanzate (invio di SMS, creazione di template responsive, realizzazione di sondaggi e landing page, gestione della lead generation, raccolta di dati circa\u00a0percentuali di apertura e di click) quello che distingue maggiormente MagNews dai competitor \u00e8 un <strong>servizio clienti<\/strong> attivo tutti i giorni in orario lavorativo che, grazie ad una preparazione avanzata, \u00e8 in grado di risolvere ogni tipo di problema relativo alla piattaforma, alle procedure di invio, all&#8217;integrazione con altri sistemi, ecc.<\/p>\n<p>Per affiancare gli utenti, almeno nella fase iniziale, lo\u00a0staff MagNews organizza regolarmente <strong>corsi di formazione<\/strong> e di approfondimento sulle tecniche pi\u00f9 avanzate di email marketing e sull\u2019utilizzo della piattaforma per email marketing per consentire ai clienti di utilizzare al meglio lo strumento pi\u00f9 avanzato disponibile sul mercato italiano.<\/p>\n<p>MagNews \u00e8 inoltre un servizio pensato non solamente per gli utenti finali, ma anche per <strong>agenzie di comunicazione<\/strong> e <strong>web agency<\/strong>. A disposizione di queste tipologie di aziende \u00e8 infatti il <strong>Partner Program MagNews<\/strong> che consente di gestire in modo semplice tutte le comunicazioni dei clienti da un unico ambiente in modalit\u00e0 co-brand oppure re-brand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dopo aver visto in dettaglio cosa sia l&#8217;email marketing ed aver capito al meglio le caratteristiche di una newsletter, vogliamo parlare di una delle migliori piattaforme disponibili sul mercato italiano per la gestione dell&#8217;email marketing: <strong>MagNews<\/strong>.<\/p>\n","protected":false},"author":4,"featured_media":19714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[300],"tags":[340,387,130],"class_list":["post-19657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-email-marketing","tag-magnews","tag-newsletter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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